What does Zhang Xiaoquan Scissors tell us?

What Zhang Xiaoquan Scissors tells us is to face the facts, admit bravely, learn from mistakes and constantly improve our products.

1, event reason

When Ms. Wang patted garlic with the Zhang Xiaoquan kitchen knife she bought in 99 yuan, the kitchen knife broke. I asked the official customer service and was told by the customer service that "it is not recommended to shoot garlic with a kitchen knife". General Manager Zhang Xiaoquan's remarks about "consumer education" were widely spread on the Internet, saying that "it is wrong for you to study for decades before cutting vegetables, and all Michelin chefs don't cut vegetables like this".

2. Event follow-up

Xia Ganliang said in the Weibo, "I personally commented on the topic of' China's knife is not as good as Michelin's chef'. Video is not the whole video. The video is not described according to the situation and context at that time. When Zhang Xiaoquan was founded, Michelin had not yet appeared. I sincerely apologize for the wrong guidance caused by my inappropriate remarks. "

3, the consequences

Zhang Xiaoquan released its 2022 annual report, saying that during the reporting period, it achieved revenue of 827 million yuan, an increase of 8.75% year-on-year; The net profit was 4,654.38+0.49 million yuan, down 47.3% year-on-year. Therefore, if you leave the customer and the market, no matter how long the history is, it will not be accepted by the market and will not be abandoned by customers.

Brief introduction to history

1, brand creation

Zhang Xiaoquan Brand was founded in the first year of Chongzhen in Ming Dynasty (1628). The craftsman led his son Zhang to Hangzhou Dajing Lane to make ancestral scissors. "Zhang Xiaoquan" scissors were listed as a tribute during the Qianlong period, and won the second prize of 19 15 Panama World Expo and the second prize of 1929 the first West Lake Expo.

2. Name source

During the Chongzhen period of the Ming Dynasty, people from yi county, Anhui Province, led Zhang to Dajing Lane in Hangzhou to produce ancestral scissors, which were branded as scissors. In the second year of Emperor Kangxi of Qing Dynasty, it was renamed "Zhang Xiaoquan" scissors. After Zhang Xiaoquan's death, his son added the word "recent record" under the name of "Zhang Xiaoquan", which is considered to be true. 1958, renamed as Zhang Xiaoquan Jinji Scissors Factory.

3. List of Intangible Cultural Heritage

The state attaches great importance to the protection of intangible cultural heritage. On May 20th, 2006, Zhang Xiaoquan Scissors Forging Skill was approved by the State Council to be included in the first batch of national intangible cultural heritage list. On June 5, 2007, the Ministry of Culture confirmed Shi Jinshui and Xu Zuxing as the representative inheritors of this cultural heritage project.