20 17 what are the successful wechat marketing cases?

Successful marketing case of Hubei excellent employment small U disk click 20 17;

Case 1: Baique Ling Xinshen made a mirror to the final poster design, comparable to 007.

After all, a mirror is a common way for directors to make movies, but Baique Ling is actually used in advertisements! A long advertisement named "193 1" is 427 cm long and takes about 6 minutes to read. With it, Baique Ling became popular in the whole circle of friends overnight on Mother's Day.

Case 2: The New World, fleeing from Beishangguang four hours later.

If I give you another ticket to escape from Beishangguang, will you join us? On 20 17, the New World's "Escape from Beishangguang" activity returned again. The rules of the activity are the same as last season. Arrive at the designated airports in North, Shanghai and Guangzhou within the specified time, and you will have the opportunity to get an air ticket and travel for three days for free. However, with the influence of last season, this season's escape from Beishangguang has joined many stars and brand elements. Did you come on this trip?

Case 3: Anjuke's My mother-in-law told me to buy a house became a new divine comedy.

At present, domestic buyers are getting younger and younger, from 35-45 to 25-35 years old, and the marriageable people become potential buyers after 90. However, the rising house prices, the "too slow" wages and the "hard indicators" of the mother-in-law have caused many contradictions among young people, so various pressures have followed. Based on this user insight, Yin Zhong Communication, the promotion agent of Anjuke, and Akam Vocal Orchestra (A-CAism) created the divine comedy "My mother-in-law told me to buy a house", which enabled potential users to unconsciously enhance their goodwill towards Anjuke by singing with young people.

Case 4: Ginger's chicken soup has become a unique "ginger".

The target group of ginger is very distinct. The brand positioning of petty bourgeoisie young people after 1980s and 1990s is "youth wine". Therefore, in terms of marketing channels, unlike those liquor brands that love to invest heavily in TV, Jiang is completely famous by social media. Marketing creativity is to personalize the brand and narrow the distance with consumers, especially Jiang's copywriting pokes the hearts of the vast number of literary youth. Coupled with uninterrupted marketing activities to maintain exposure, in the past two years, we have also actively cooperated with film and television dramas for entertainment marketing.

Case 5: # Four airport photos # Joker Xue? Gionee S 10 is more beautiful to take pictures.

Joker Xue and Li Jing jointly launched the super-long version of this series. Whether it's college life, gathering with friends, or taking photos before meals ... under the interpretation of Joker Xue, they all become hilarious jokes. Joker Xue's funny image just meets Gionee's needs, and this "creator of joy" coincides with Gionee's concept of "Yue technology life".

Case 6: KFC made it no longer hot in June and told Joker Xue a cold joke.

Just arrived in June, KFC joined hands with Joker Xue again. This time, the new product they promoted is called freshly ground iced coffee. In order to reflect the cold temperament of coffee, wuli Qian Qian also carefully started from the appearance, with long straight hair. Well, it's really cold! Coupled with the sentence "I didn't see the rainbow after the storm, but I was afraid", minutes are refreshing!

Case 7: durex network marketing

Speaking of durex: dirty. But every time it's just right, sometimes I will brush my hot spot Weibo unconsciously. This year's Women's Day, Durex released an advertising film about all kinds of pains a woman will encounter in her life. She should be strong enough to endure such pains. Day after day, year after year. Not only is it not dirty, but it is also careless.

Case 8: The visual feast H5 "Wonders of Jianghu" attacked the Taobao Creation Festival, and something happened again.

In terms of creativity, following the "double 1 1" and "double 12", this H5 is also full of marketing flavor. It uses mobile phone gravity sensing+360 panorama+animation technology, introduces "Creation Festival", and sends "invitation" to users in the WeChat environment. "Make the Future", "Make Sound to Create Art" and "Create the Force", together with "Buy Tickets Secret Order" and "Send My Invitation Letter", a color navigation menu is clear and clear. This time, we boldly use colors to create a cool panoramic cartoon effect with four main colors: make the future-technology field-blue; Making sound and art-music art-red, creativity-entrepreneurship-purple; Buying tickets, sharing-Taobao color-orange, and innovation in copywriting and communication, etc. The invitation letter of Taobao Creation Festival quickly became popular on the Internet, and articles such as Panorama+Video H5: Anta's "Olympic Games" will be broken and flying over rivers and lakes will be released one after another. Two days later, the creative festival was held, and the momentum caused by the invitation letter fired the first shot.

Case 9: From Microfilm to National Wine Dating "Wuliangye, Better the World"

Wuliangye,1August 997 19 was established in Yibin city, Sichuan province, mainly producing Daqu Luzhou-flavor liquor. Wuliangye is brewed from five kinds of grains, namely wheat, rice, corn, sorghum and glutinous rice, which is unique among Luzhou-flavor liquors in China. As the "king of wine", Wuliangye, a high-end liquor brand, has also quietly changed its advertising and marketing methods. Under the general trend of "brand rejuvenation", in the Mid-Autumn Festival this year, with the theme of "Wuliangye, Better World", "Wine King" began to really enter the homes of ordinary people through online marketing means such as micro-movies, documentary video marketing, Weibo WeChat marketing, e-commerce promotion and offline activities promotion, from micro-movies to national wine invitations, and from online play to offline.

Case 10: A dish of scrambled eggs with tomatoes caused a heated discussion. China Merchants Bank was completely fired with a video.

China Merchants Bank is no stranger to us, and it is such a bank that we are familiar with on weekdays, and it has also started screen-level marketing. From the midnight of 1 1.2, China Merchants Bank became popular with the advertisement video of scrambled eggs with tomatoes. On that day, the WeChat index soared 68 times, reaching 24.45 million, far exceeding keywords such as the glory of the king and house price. It can be said that it is a remarkable short video marketing once every 20 17 years. But what followed was a lot of discussion around this video: What does it have to do with China Merchants Bank? There are major bugs in the video content, the masochistic tendency of men, mothers and fathers, and artificial emotional marketing. ......