Wechat Marketing Strategy _ Six Wechat Marketing Strategies

With the increasing popularity of smart phones, WeChat has gradually moved from high-income people to the general public, so what are the strategies for WeChat marketing? The following WeChat marketing strategies are compiled by me for everyone. I hope you like them!

The marketing strategy of WeChat is 1. Don't be distracted by doing extra numbers.

Service number? Enterprise? Personal number? Many companies have registered a lot, but they have not done well. If it is a medium-sized enterprise, it is the best choice to make a service number. The subscription number is more difficult than the service number, and not everyone can use the subscription number to do a good job from the media. Choose according to your own business and your own strength.

2. The potential of personal number can not be ignored.

The game in the circle of friends is not only selling goods, but also playing by individuals. Enterprises can also be personal numbers and friends circle. For products with high customer unit price, products that need to be trusted, and products with high returns, you can actually make personal numbers. Many times, the influence of the circle of friends is greater than the official account of WeChat.

3. For the company that just started to do WeChat, the complicated data report is of little significance.

Pay attention to interaction and the number of fans, the number of fans in the early stage is more important, and the cost performance is too low without fans! It is most important to find ways to turn old customers into WeChat friends and become fans.

4. How to break through the number limit?

There is a simple way to increase each number to about 4000 people, then open a second number, copy the avatar and nickname, and then synchronize the content of the circle of friends. This can form a matrix. You can synchronize multiple numbers every time you send a circle of friends.

5. Have an interactive copy occasionally.

Occasionally come to an interactive copy, but the lively comments and praises may not be seen by others (only friends' likes and comments add to each other). What should I do? Please reply to someone's comments. Don't @ him, but just click on the comments below your post to reply and let others see it.

6. If no one is too cold to interact with you, you can also pretend that someone is commenting on you and leave a few comments yourself.

For example, even if you don't reply, you can reply like this: thank you for your warm support, tears streaming down your face! So that others feel that there are really many replies, and they will feel very lively when they see it?

7. Similar methods can also be used to promote yourself.

For example, if you send an interesting product, you want everyone to know how to buy it, but you like it a lot, and no one asks for the purchase address. Can't say it directly. You can reply in a unified way: too many people ask me how to buy, and I will tell you in a unified way ... this will remind those people that it will not be very abrupt when buying.

8. Pay attention to the first 13 words of the title of the WeChat article, which will directly affect the opening rate of the article.

Write as conspicuously as possible. Why the first 13 words? Because WeChat can only see the word 13 when it wakes up (some mobile phones have more).

9. The opening rate of WeChat articles depends on the article title, followed by the article summary and the first picture.

Among them, the title accounts for 50%, and the other two account for 50%. If these three things are not well coordinated, the content of the article will be greatly affected!

10. The titles of WeChat articles can sometimes add some auxiliary emotional explanations.

Look at the second half of the title of my article. Something like that? This video was forwarded by 40 million people? ,? CCTV has been exposed! ? However, this method is a bit low and it is not recommended to use it more.

Six strategies of wechat marketing 1. A clear purpose

Now many companies open the WeChat public platform because they see others open it and then open it themselves. Before the launch, they never thought about the purpose of launching WeChat: using WeChat to send promotional information to users and push information to users faster, or transferring users on WeChat to websites or Weibo? Only when the goal is clear can the content be more targeted.

Second, determine the WeChat push information and push time.

Recently, I have also paid attention to the WeChat of some enterprises. After paying attention, I will receive some boring greetings every day. The content is pale and boring. Some enterprises even send it in the morning, middle and late. For these enterprises, the most direct and simple way is to cancel accepting their information. If you don't know what information to push, you can push some greetings, but you should control the quality and quantity, otherwise it will only make people feel disgusted and run counter to your original intention.

Third, guide users to send you messages.

When we call 10086, we often hear that we need to press 1 for recharging, and press 2 for checking the consumption of the current month. These words guide the user to choose. In WeChat marketing, this method can also be used to achieve key digital reply. For example, a Taobao women's clothing store owner who has a physical store has set the following items for consumers to choose after releasing the promotion information: press 1 to buy in the physical store (we will send you the address and route), press 2 to buy online (we will send you the website), and press 3 if you are not interested, we will not bother you any more.

Fourth, enrich the types of message replies.

The biggest difference between WeChat and Weibo is that WeChat has various reply types. Especially the voice reply, which makes people feel very real. Combined with the third point, more interesting content is received by users, thus increasing user stickiness.

V. Timely access and timely reply

As the amount of messages increases, more and more information will be received, so it is impossible to answer them all at this time. At this point, we need to set keywords, including batch replies of the same keyword.

Six, the content of the keyword reply is updated regularly.

I am a user, and I hope to receive different information. Do users like cold maps? 1? . After receiving a cold joke (the user message can be judged by WeChat developer mode), the user may send it many times and receive different cold jokes originally set in the background. The user experience is good, and the user is very happy today. But the user will send it tomorrow? 1? I found that I received the same cold joke as yesterday, and my goodwill immediately plummeted, so it is necessary to update some keywords that users often send in time.

Mode analysis of wechat marketing 1, grassroots advertising? Check the product descriptions of people nearby: LBS-based functional plug-ins in WeChat? Check out people nearby? More strangers can see this compulsory advertisement.

Function mode: user clicks? Check out people nearby? After that, you can find the surrounding WeChat users according to your geographical location. In these nearby WeChat users, in addition to displaying basic information such as the user's name, the contents of the user's signature file will also be displayed. So users can use this free advertising space to promote their products.

Marketing method: Marketers run WeChat 24 hours in the background in the most crowded places, if? Check out people nearby? If there are enough users, the advertising effect will increase with the increase of WeChat users. Maybe this simple signature bar will become mobile? Gold advertising space? .

2. Brand activities? Product description of drift bottle: After transplanting to WeChat, the function of drift bottle basically retains the original simple and easy-to-use style.

Function mode: the drift bottle has two simple functions: (1)? Throw one? , users can choose to publish voice or text and then throw it into the sea (2)? Pick one? ,? Fishing? Drift bottles put in the sea by countless users. Fishing? You can also start talking to each other when you arrive, but each user only has 20 opportunities every day.

Marketing method: WeChat official can change the parameters of the drift bottle, so that the activities promoted by cooperative merchants can be thrown out within a certain period of time? Drift bottle? The number has increased greatly, ordinary users? Fishing? The frequency of arrival will also increase. Besides? Drift bottle? The mode itself can send different text content, even voice games. If the marketing is proper, it can also produce good marketing effect. And this voice mode also makes users feel more real. But if it is only a simple advertising language, it will cause users' disgust.

3.O2O discount style? Sweep the product description: since the development of QR code, its commercial use has been increasing, so WeChat follows the trend and combines O2O to carry out commercial activities.

Function mode: put the QR code pattern in the view frame, and then you will get membership discount, business discount or some news information.

Marketing method: The O2O method of adding QR code scanning to mobile applications has long been popular, and the value of WeChat with hundreds of millions of users and high enough activity is self-evident.

4. Interactive marketing? Product description of WeChat public platform: For mass media, celebrities and enterprises, if the social sharing function of WeChat open platform+circle of friends is open and WeChat has become a marketing channel that cannot be ignored on the mobile Internet, then the launch of WeChat public platform will make this marketing channel more detailed and direct.

5. WeChat opens a store? The WeChat store (WeChat Mall) here is not WeChat? Selected goods? Tencent's self-operated platform after the channel upgrade is a platform for merchants to apply for WeChat payment rights and open WeChat stores. As of 20 13, the official account of WeChat needs to meet two conditions to apply for WeChat payment authority: the first must be the service number; Second, you need to apply for WeChat authentication and get the permission of WeChat advanced interface. After merchants apply for WeChat payment, they can further use the open resources of WeChat to build WeChat stores.