Iqiyi said that the price increase of membership fees is an inevitable trend in the industry. Do you think the price increase of video website members is reasonable?

I think the price increase of video members is unreasonable.

For the current video platform, fewer and fewer people become full members, and most of them are borrowed members, which is harmful to the interests of the platform. Therefore, increasing the membership fee to increase the revenue of the platform is really unfriendly to consumers.

For consumers, members of a platform charge for a month, a quarter or a year, but actually they don't have much time to watch the programs they watch. For wage earners, they have money to be members, but they spend most of their time at work, spend a little time entertaining after work, and don't have much time to use video platforms. So for them, sometimes it may be more cost-effective to borrow members from relatives and friends and watch TV dramas or variety shows occasionally. A year's membership may only cost one or two hundred yuan, but for them, they may spend little time on the video platform all year round, so being a video member is a waste for them.

For video platform members, from the initial ten yuan a month to the current month in 20 yuan, the future video members may become more and more expensive. The video platform wants to improve the good development of the video platform by increasing the membership fee, but this can't last long. Only by relying on high-quality content and good customer experience can we attract more users and maintain the good development of video platforms. Moreover, to broaden the development content of the video platform, we can't increase the income of the video platform just by increasing the fees of video members.

For today's users, in fact, a large part are students. In fact, the living expenses of most students are limited every month. For them, video membership is not very expensive, but it is also an expense. If the price keeps rising, they will be less and less willing to buy members. Therefore, if the video platform can, it is best not to keep raising prices.