Comparison of appearance between Beijing bj 80 and Mercedes-Benz G (difference between Mercedes-Benz G and Beijing BJ80)

Off-road vehicles are the dream that many men want to touch most. In fact, for many girls, owning an off-road vehicle of their own is also very desirable. When it comes to off-road vehicles, we have to mention Mercedes-Benz G and Herdsmen, both of which are heavyweights in the off-road vehicle industry. Since it is a heavyweight, the price of millions is naturally beyond the reach of ordinary people. But now the price of "Mercedes-Benz G" and "Herdsmen" in China is 300,000 yuan. Don't you remember? Want to buy it? Today, let's take a look at the "Mercedes-Benz G" produced by BAIC BJ series.

The most dazzling title of this car should be "military parade car", which often appears in military programs of TV stations and is full of mystery. This year's Wolf Warriors 2 also has a BJ40 model. The appearance of Beijing BJ80 is decorated with a large number of straight lines and chrome trim strips. The air intake grille is designed with five holes, equipped with huge circular headlights and far and near lights on both sides. The overall shape highlights the hard core. The side and tail of the car body are tough, and the electroplated mirror and spare tire cover add off-road atmosphere to the car body; Taillights are arranged on both sides. The rectangular shape makes the tail look wider, and the design of the side-opening tailgate also adds convenience to daily life.

The interior is also full of masculinity, without too much decoration, and the necessary configuration is displayed in front of your eyes without carelessness. The new car will be equipped with a 2.0T gasoline engine with a maximum power of 150 kW. At present, BJ80 provides 2.3T gasoline and 2.8T diesel engines, of which the maximum power of 2.3T gasoline engine is 184 kW. Although the power output data of the 2.0T model is slightly lower, it will have more advantages in terms of price after listing.

The wildness in the bones

I believe many friends here will say, "What's the use of being good-looking? Not just copying Mercedes-Benz. " This is all wet. The first car of BAIC, the BAIC E series, was an imitation of the Mercedes-Benz B200. No wonder, because Beijing Benz was originally a joint venture between BAIC and Mercedes-Benz, it is also appropriate to learn from each other. I believe many people are not familiar with the history of Beijing automobile. As the capital automobile factory, BAIC is still very powerful. As early as 1984, BAIC and Chrysler established Beijing Jeep Automobile Co., Ltd., which was the first joint venture in China's automobile manufacturing industry to produce Cherokee off-road vehicles. Later, Beijing Jeep was transformed into Beijing Benz. Since then, Beijing Jeep has disappeared. 20 10 On September 28th, Beijing Automotive Co., Ltd., Beijing shougang shares Co., Ltd., Beijing State-owned Assets Management Co., Ltd., Modern Innovation Holdings Co., Ltd., Beijing State-owned Assets Management Center and Beijing Energy Investment (Group) Co., Ltd. was formally listed. This BJ80 is the first medium and large off-road vehicle produced by BAIC, and it takes the pure off-road vehicle route.

BJ series is famous and has little profit.

Look, don't say it's fake, it's a genuine off-road vehicle. In fact, BAIC's BJ series has a deep feeling in the hearts of many off-road vehicle owners. Since it is emotion, it can't escape the curse of "emotion is loss" in the domestic market, and SUVs have been selling well. Whether it is Beiqi BJ20, 40 or 80 series, the sales volume in the first half of the year did not exceed 2,000, and the lowest month, the sales volume of a single vehicle was only 52. The reason is that the target audience has problems. BJ series will be aimed at young people born after 1985. They are eager for feelings, loyal to themselves, serious about life and challenging innovation. But when you think about it, young people have not experienced the burning passion in those years. They basically grew up in the modern internet world, and their cognition of life has also changed. Feelings are history for many potential automobile consumers, and the fierce domestic automobile market has bid farewell to the era of talking about feelings.

Secondly, the consumption concept of China consumers has also changed. Consumers in China are no longer the first to save money to buy a car. They will flock to see a new car. On the contrary, they are becoming rational consumers who pay attention to product quality, maintenance cost and actual demand. Therefore, the "military products" in marketing will not be recognized by consumers if they are just talking about it. Beijing School regards the brilliance of BJ series as a propaganda point and a banner of personality, but its quality cannot surpass many independent rivals. From BJ20, we can see the loss and hesitation of BAIC in the BJ series off-road vehicle product line, so it is natural that it can't achieve ideal performance in sales.

abstract

Therefore, the biggest problem faced by BAIC at present is how to turn publicity and popularization into efforts to improve product quality, so as to realize the Qi Fei of brand promotion and sales. Otherwise, the unaffordable sales performance will only make the exaggerated publicity more like a joke.

Million car purchase subsidy