Why did Nokia fall?

Hello, love application -—WPer, let me answer for you first:

Ignore user needs and miss strategic opportunities.

In today's era of "the only constant is change", the most important thing for an enterprise to survive is to carry out business activities based on user needs. "Ignoring user experience will lose the market" has long been the golden rule of enterprise life and death. Nokia, the mobile phone overlord who once won the throne to meet the needs of users in the era of 2G function machines, has fallen behind in today's era of smart phones. In 2008, when rising stars Apple and Google developed smart phones to meet the changing needs of users, Nokia insisted on acquiring all the shares of Saipan, taking the increasingly old Saipan system as its own exclusive system, and missed the strategic opportunity to consolidate its position by using Android. As a result, former loyal fans left him, which led to a sharp decline in Nokia's global mobile phone market share, which eventually led to tragedy.

In fact, in the eyes of many people, Nokia originally had inherent advantages and opportunities ahead of its competitors, but it was precisely because it missed the outdated Saipan system for too long and failed to launch alternative products in time that it delayed the fighter plane, thus creating opportunities for competitors to catch up with themselves and leaving behind future troubles for their own development. For Nokia, the slogan of "people-oriented technology" originally emphasized technological innovation oriented to users' needs. However, Nokia has lost its way in the changes of the times, but it is getting farther and farther away from this slogan.

In such a high-tech society, enterprises need to not only keep up with the needs of users, keep up with the footsteps of users, keep up with the footsteps of opponents, but more importantly, stand in front of users, find unknown needs for users, and become pioneers of user needs. And this, Apple did it, Google did it, and Nokia, the former mobile phone overlord, did not.

The strategy wavers, and the opponent pursues victory.

As early as 2006, Nokia decided to be an Internet company and launched the corresponding OVI store (similar to today's Apple store). But when it really started, the progress was very slow. In the end, because the development funds were not in place, the OVI store didn't really operate, so the previous investment was also made in Shui Piao. Not to be outdone, Nokia launched a series of acquisitions. From 2006 to 2008, a * * * acquired five software development companies and Internet companies.

However, Nokia made the mistake of "looking forward and ignoring the future". Most of the tens of billions of funds are spent on software development, but marketing and channel construction are neglected. The "charging mode" of OVI map finally made Nokia suffer a fiasco in the free map PK with Google. Subsequently, Nokia entered the strange circle of "wanting everything, but getting nothing in the end".

At the beginning of 20 10, Nokia and Intel jointly created a brand-new mobile terminal operating system MeeGo, aiming at gradually tilting Saipan phones to the low-end market, and gradually transitioning the high-end market to MeeGo, so as to drive away Apple iPhone and Android phones with MeeGo positioning, thus regaining lost ground. However, the market and developers don't buy it, and MeeGo's performance is not satisfactory. Faced with the market's obsession with Apple and developers' dependence on Android, Nokia gave up, and the corresponding human and material resources were wasted.

After being criticized, Nokia sympathized with Microsoft. 20 1 1 February, announced that it had reached a broad strategic cooperation with Microsoft and began to use Microsoft's Windows Phone as the software platform for its smart phones. However, due to the lack of market base, Windows Phone once again encountered a cold snap when participating in market competition.

Nokia's vacillating style in strategy formulation exhausted it, but its hesitation in transformation strategy created opportunities for its "terrible" competitors to catch up.

In June 2007, Jobs entered the mobile phone market with Apple's first full-touch smartphone iPhone. With its dazzling design, innovative operating platform and strong brand strength, the mobile phone has sprung up in the field of smart phones, changed the competition rules of the mobile phone market, and gradually occupied the high-end market, becoming the new overlord of the mobile phone industry in the second quarter of 201/kloc-0. Not long after, Google's Android system came into being. Due to the establishment of the mobile Internet, it is convenient for the flexible use of various mobile phone functions. In just 18 months, it has become the fastest growing platform in smart phones and gradually occupied the mid-end market.

In the past, Nokia won by quality and quality, because Saipan has a touch-screen experience. ......

Why did Nokia fall?

I was bent and unsteady, but I still stood up. Whether I fell or not depends on the middle of next year. First of all, look at the market reaction of WP7, and the progress of its own low-end system is also an important yardstick.

Why did Nokia still fall?

The main direct reason is that Nokia has not kept up with the wave of smart phones that became popular in 2009, and the technology has been eliminated.

Why did Nokia fall? I want to cry, really.

Nokia will not die, really, it will stand up one day.

Why did Nokia decline?

Why did Nokia lose? Not on the system, but on the touch screen! Due to Saipan system, Nokia has been producing push-button mobile phones and Nokia is still producing resistive screen mobile phones before the release of Apple 4 capacitive screen mobile phones. It was in these six months that Nokia gave people the impression that it could not keep up with the rhythm and thus lost people's hearts. It was not until half a year later that Nokia updated its Symbian 3 system to release the first N8, which was obviously "untimely", and it was not until one year later that the N9 was released.

Success is Saipan, failure is Saipan! Does Nokia not work hard? The answer is no?

First: At that time, Saipan was the system with the largest number of users in the world. If you give up just because Apple 4 is released, won't it be opposed by people all over the world? So Nokia will fall faster!

Second: Symbian system code is complex, close to winXP. Many developers would rather develop Android than Symbian, because Android is too simple and Symbian is too difficult!

Third: geographical location-Nokia comes from Finland in Europe! Europeans give people a pragmatic spirit, look at their hardware products, which one is not Excellence? For example: Mercedes-Benz, BMW, Audi, Lamborghini. Looking at Nokia's mobile phone, it fell and fell. However, Android is too open to meet their ideas, and Apple can't join, so we have to join Meego and WP, which are between open and closed, just right for them.

Fourth: Google disagrees! Although Google invited Nokia to join Android, Nokia also has conditions, that is, it must enjoy special treatment such as Nokia map navigation and music. And Google said: all mobile phone manufacturers are treated equally and will not only take care of you! So Nokia refused!

Hey! Time is also, life is also.

In fact, the human heart is the biggest problem!

If Nokia were a car, wouldn't it sell well?

I finally know why Nokia went bankrupt.

Nokia is not bankrupt.

First of all, Nokia itself only sells mobile phone business, and there are a lot of patents, map business and high-tech research and development here. For example, a store sells food and drinks, and now it doesn't sell drinks, but it still sells food. How can this be called bankruptcy?

Secondly, the new Nokia mobile phones are mostly because Nokia only sells its business to Microsoft, and then it will not be able to make its own mobile phones until the end of 16. Then Microsoft still sells them under the banner of Nokia after acquiring this business. That is to say, after LUMIA 1520, all models before LUMIA930 are called Nokia LUMIA, but in fact these mobile phones are released by Microsoft. Now Microsoft no longer uses the Nokia trademark, which means that there will be no new Nokia phones from 930 to the end of 16.

I finally know why Nokia went bankrupt.

A few years ago, how supreme Nokia was in people's minds. Unfortunately, now it is on the verge of bankruptcy. The old Nokia mobile phone broke down these two days, and I wanted to change it to a new one, but I accidentally discovered the real reason why Laonuo was going to close down. Speaking of Nokia, people have to say that he has not been innovative enough in recent years, and he has been left behind by Apple's Joe and abandoned by the younger generation. My old mobile phone is broken. When I arrived at his shop, I wanted to change it to a button-down one. There are several low-grade products of 500 yuan or 600 yuan in the counter, all of which are very rough. Some models with slightly refined prices in 800 yuan are out of stock, saying that they have stopped production. There are four or five hundred calls and four or five hundred messages in my old mobile phone. I told the service specialist: I'll buy a new mobile phone and help me reverse the phone and text message. The answer is: cheap mobile phones may only be able to talk backwards, but they don't have that function. Those with this function have been discontinued and are out of stock. Or buy a smart phone valve to play innovation, can't play Apple, and the younger generation ignores you; Call the service, you are so careless, and the old customers are angry again.

When did Nokia go bankrupt?

Nokia used to be a symbol of the quality of mobile phones. But now the times are changing and mobile phones are becoming more and more intelligent, so the functions of mobile phones are becoming more and more powerful and the power consumption is increasing. At present, Nokia has encountered a bottleneck in its development, and the normal use time of its smartphones is very short, only two days. In this case, Nokia does have the possibility of bankruptcy. As for when it will close down, God knows!

Nokia is going out of business?

The so-called ship is easy to turn around. Nokia has done too much in this decade! There are too many stalls, and it is normal to close down now! When more than a dozen companies collectively developed Saipan, Nokia was a cow! An N73 can be sold for 3000. How fast! However, the market is changing, and people's tastes and desires are also changing. It's not that the quality of your production is good, other things with poor hand feel, reaction speed, after-service and software update are all chosen by others! CEO stephen elop doesn't accept Google's olive branch. You have to throw yourself into the arms of Microsoft! Oh, really confused! ... in fact, seeing that Nokia has been doing this for more than ten years, Microsoft is still quite annoyed! I've helped you for years, and I haven't seen any change in you! Who's not in a hurry? ... in fact, Nokia also puts eggs in two baskets! Only in this way can we effectively control risks! Samsung is an example: it produces a large number of Android phones, but people also make WP systems (such as Fox). Similarly, HTC (I use Mozart) people are more open-minded! I think if we use Nokia's hardware design ability and Nordic rigor to build an Android phone! I guess they will all rob it! At least he is the leader of 13! ... in fact, WP system is not so bad, and the response speed is faster than Android! It's just that many people in the world like China people, like free things, like free games, and like free software, which is accompanied by a lot of software suitable for all ages! Too little software is supported, less than 654.38+ 10,000! And most of them are charged! Installation is more troublesome. Even more troublesome than the IPHONE. Because WP stores are not supported in China for the time being! ... not supported! Don't pay attention to the China market of 1300000000 people! This is also the reason for failure! The mobile phone of WP7 system was told that it could not be upgraded to WP8. The highest is WP7.8 ... Oh, my God. What do you mean? For example, the IPHONE4 you are using now can only be upgraded to 5. 1. 1 ... and cannot be upgraded to 6.0 or even 7.0! Who did this? It's me. I'm tired of it. I don't care whether the mobile phone is sold or not. I can upgrade it myself if it's not made in China! ... Nokia only made a slight profit in the third quarter of last year! But only if you sell the headquarters building in Finland and find a buyer to rent the original house! ... a joke! ? ....................................................................................................................................................................................... concluded. A mobile phone designed only according to your own ideas will definitely not be accepted by the market! A CEO who doesn't know how to control risks will definitely not be accepted by the market (stephen elop is a classic). A brand that always thinks that it is above itself has no real insight into the market demand, and it will definitely not be accepted by the market if it continues like this! Nokia must be finished! ... it's not easy to type by hand It's a pity for me not to adopt them. It is an objective civilian perspective! .............

Why did Nokia, the mobile phone giant, fall?

The main reason is that there is something wrong with the decision-making of the leadership, which was cheated by Microsoft.

Nokia is not lacking in innovation and technology. For example, Lumia920, 2.5D curved screen, 870W carl zeiss lens, super-sensitive technology, pure scene shooting technology, NFC, screen overview, flip mute, urban kaleidoscope and so on introduced in 20 12.

At present, it is a very advanced innovation and technology, such as NFC, 2.5D curved screen.