How to deal with the negative reports of news media

1. First of all, we know that there are three main types of negative reports, one is critical and revealing reports, the other is social crisis reports, and the third is yellow and inflammatory reports.

2. Establish your own news communication management system. You can learn from the spokesperson's practice and determine a person who is familiar with the situation of the unit to receive reporters and manage and release important information in a unified manner. In other words, how to deal with the media, who has the right to be interviewed by the media, who can speak to the media on behalf of the unit, and so on. The purpose of this is to unify the tone of the media, speak with one voice when major events occur, and avoid the adverse consequences caused by different and inconsistent views in front of the media.

3. Spend some time dealing with the media and establish media channels. That is, identify one or two media as their "bosom friends" and establish good cooperative relations with them. Once you encounter negative reports, you can output positive news through the "confidant" media, thus guiding public opinion.

4. Make contingency plans. Is to prepare countermeasures before negative reports appear. It is necessary to have a "solution" that can be started at any time, take countermeasures in the shortest time, reduce the degree of negative impact, and even turn negative reports into favorable reports.

5. Media response training.