Doesn't BMW logo represent blue sky and white clouds? What does that mean?

Doesn't BMW logo represent blue sky and white clouds? What does that mean? From an old man in his sixties and seventies to a child in his seventies and eighties, you point to "blue sky and white clouds" and ask him what brand it is. No one can't shout out the word "BMW", which shows that this blue and white Logo is widely spread and deeply rooted in people's hearts.

In the brand history of nearly 100 years, BMW's logo has only been slightly adjusted four times. So even if you compare the latest version of the logo with the original, there is not much difference. Then why is BMW unwilling to change its logo after hundreds of years? Where does the color matching of "blue sky and white clouds" come from? Today I will spend three minutes popularizing this little knowledge.

BMW inline six-cylinder aircraft engine

Students who are slightly familiar with the history of BMW must know that BMW's predecessor was an aircraft engine company called Rapp. 1965438+in February 2007, Marx, a talented engineer of Daimler engine factory? Felizet (largest

Friz) joined Lapp, which attracted many partners because of the great success of its in-line six-cylinder aircraft engine.

Founder rapp

However, due to excessive expansion, the company's operating conditions were not good, and the founder Lapp was driven out of the company. The company was also forced to change from a limited liability company to a joint-stock company. Since then, the partner who owns the shares has decided to change the company name to Bavarian Engine Manufacturing Co., Ltd.

Motoren Werke AG), which is what China people call "BMW" today.

It is natural to change the Logo when a new company is established. The Logo of the new company follows Lapp's original design style, and the letters on the black outer ring are changed to.

"BMW" The inner ring pattern is changed to fill the whole circle with four blue and white sectors. This color is not random. They are taken from the blue and white Bavarian flag that symbolizes the location of the new company.

It is worth mentioning that the positive cross on the logo also symbolizes the propeller of an airplane in operation, reminding future generations not to forget that BMW started with an airplane engine.

Not long ago, BMW showed the world a brand-new Logo on the i4 pure electric concept car. Compared with the 1997 version, the new Logo cancels the black ring around the blue sky and white clouds, and changes to a transparent design, so that the main body of the blue sky and white clouds becomes flatter.