Want to know what the cartoon image of this toy is, or where it came from?

This is called C.i.Boys, which is an original fashion toy in Hong Kong.

The name Red Devil may be a little strange to many people, but when it comes to C.i.Boys, many fashionistas and toy lovers are familiar with it. The cartoon character C.i.Boys, created by Richard Wong, the brain of red magic, has now become the product spokesperson of many international brands. The unique marketing strategy has enabled Red Magic to successfully launch a series of cartoon images, making Red Magic a leading cartoon image brand in Hongkong and even China.

Everything comes from apples.

Talking about the hardships of starting a business, Richard Wong said that he 16 years ago began to use Apple computers when he was studying design in Toronto, Canada, and the Photoshop version number at that time was still 2.0 in his memory. Apple's friendly interface and convenient operation have always been admired by him. 12 years ago, when Richard Wong returned to Hong Kong, the first thing he did was to spend tens of thousands of dollars to buy an Apple 7600 and start the design work. The first job he found was website design. At that time, the Internet had not been popularized, and the concepts of websites and websites had not even been formed in most people's minds, and the hardships could be imagined. Three years later, Richard Wong entered JWT as an interactive consultant. After that, I set up my own studio.

Red magic itself is a myth. At that time, Huang Zhifeng took a job, and after three days and two nights of sleepless fighting, he finally got a reward of 25 thousand. After that, Richard Wong used the money to rent a place and moved out the three existing Apple computers at home. The studio was established in this way and gradually became a website company. Richard Wong still remembers that the first case that the new company received at that time was Hongkong Telecom's website, and then it was done for big international companies such as Bank of China, Coca-Cola, EMI and Sony. Richard Wong said that he likes red very much, and the reason why the company is called red magic is inseparable from this experience.

The birth of C.C.iBoys

The birth and development of C.i.Boys are equally amazing. At that time, Z.TAO's website companies were very mature. One day six years ago, Richard Wong hand-painted the first C.I. Boys-Whitederi at the company's regular meeting to express his dissatisfaction. Richard Wong said he was a comic book fan. After more than ten years of accumulation, the comics at home have long been piled up, which is worth putting in the office and warehouse. Creating the image of C.i.Boys is related to his comic riddle identity. From the day it was born, C.i.Boys had his own short story. So he used the company's existing resources to slowly connect the short stories, made six or seven flash animations of C.i.Boys on the Apple computer and put them on the website. After getting a good response, Richard Wong thought it was better to make it into an entity, so C.i.Boys figure was born.

Richard Wong insisted on several principles when creating C.i.Boys: lines are simple and easy to remember, and others can even draw the image of C.i.boys easily. Similarly, Richard Wong has his own insistence on Apple. He believes that the design must use apples, so that there will be excellent consistency and coherence. Red Magic's design team uses Apple computers. Now, due to the change of functions, Richard Wong has rarely operated an Apple computer to do his own design work. He joked that all I have to do now is give them the hand-drawn draft that only my design team can understand, and they will do the rest.

An informant on Apple's computer.

So how did a new C.i.Boys image come into being? For this question that everyone wants to know, Richard Wong said for example: First, as the "father" of C.i.Boys, I will have a meeting with designers to discuss the design direction and theme, and then I will draw a sketch on paper for the initial image. Upon completion, these manuscripts will be handed over to my design team. Next, the designers sat in front of the iMac and made the vector C.i.Boys file with Illustrator according to my manuscript. In the meantime, it has to be revised many times, including color matching, expressions, details of various trinkets and so on. The final vector file is sent to the factory to make objects through the Internet. After receiving the samples from the factory, we will make further details. The last thing to do is to make the corresponding packaging box according to the final C.i.Boys vector file. Richard Wong said with a smile that it takes quite a long time from conception to the birth of a new image of C.i.Boys, and his perfectionist "father" is mainly responsible for this.

Present and future

Speaking of the success of C.i.Boys, Richard Wong said that he strives for perfection in everything, just like Apple's product design and operating system. He said that every time a new C.i.Boys image is designed, in addition to a short story, it needs to be exquisite and accurate in details. In addition to showing the fashion sense of the design team, it is also a concentrated expression of efforts.