What vulgar advertising copy have you seen?

Advertising copy needs careful consideration. In addition to over-exaggerating product functions and over-marketing, consumers are also very disgusted with playing ambiguous and vulgar routines. Recently, the packaging copy of spicy strips in Wei Long caused controversy, and it was questioned that the words such as "about it", "thief big" and "tough" printed on the packaging were vulgar marketing, playing erotic edge ball.

Except Wei Long, this kind of vulgar copywriting can be seen everywhere in life.

Once I went downstairs to get the express delivery, and saw the advertisement copy on the outer packaging of a brand saying, "Little brother, don't squeeze me, people have a lot of water ~", which is really vulgar.

Procter & Gamble, the leader of the daily chemical industry, got a hot search because of a tweet that "women's feet stink five times more than men". According to the screenshots of online transmission, the article tells the so-called "women's stink" in the form of popular science, saying that "women's feet stink five times than men's" and "women's hair is twice as dirty as men's". The above content has been widely and continuously criticized by netizens. In the comment area, more netizens expressed their dissatisfaction with P&G articles, such as "typical gender PUA" and "why every girl smells good and some boys are glib".

Ulike, the head brand of hair removal instrument, was controversial because of an elevator advertisement "I won't take it off without sapphire". In response to this advertisement, the Shenzhen Municipal Market Supervision Administration issued a preliminary investigation result: its advertising slogan "Without sapphire, I won't take it off" is suspected of violating the provisions of Item 7 of Article 9 of the Advertising Law, "Advertising shall not disturb social public order and shall not violate good social customs". The second paragraph of Article 42 of the Law on the Protection of Women's Rights and Interests stipulates that "it is forbidden to degrade or damage women's personality through mass media or other means". Relevant advertisements have been ordered to be rectified, and the advertising publishing company-Shenzhen Branch of Shanghai Targeted Advertising Communication Co., Ltd. (affiliated to Focus Media) has been placed on file for investigation.

Why are vulgar advertisements repeatedly banned? In addition to factors such as "traffic anxiety" and insufficient punishment, the reason may be hidden in the word "controversy". In the "attention scarce" network era, it is not easy to expand brand awareness, and sometimes real money may not achieve the expected results. As a result, some businesses began to scratch the ball and use the copywriting to get traffic and income.

Taking vulgarity as a creative idea, pornography as a selling point, crooked ways as a shortcut, and wandering on the edge of morality and law, these advertisers and businesses will "overturn" in public sooner or later. Even if you earn a temporary flow, you will eventually end up with the result of "success and flow, failure and flow", which will defeat the good feelings of consumers and outweigh the benefits.