Zhou said that Microsoft copied 360, so it became the largest security company in the United States. What's your opinion?

How can things on the Internet be called plagiarism? It should be called a tribute, and at most it is to learn from peers. Just as Sina pays tribute to Yahoo, Baidu pays tribute to Google, Taobao pays tribute to ebay, Weibo pays tribute to Twitter, and Didi pays tribute to Uber; Apple and Microsoft, Google and Facebook, Amazon Cloud and various domestic clouds have been learning from each other, and the industry has long been accustomed to it. For example, who copied the graphical interface? Apple and Microsoft have long accused each other from a distance. Jobs once said a very classic saying: good artists copy ideas, and great artists steal inspiration. The same business model, which I brought in with a little creativity, is the first in the world. Anyone who dares to rob the market with me is infringing copyright.

Later, Bill Gates couldn't stand it anymore, so he came out and said, Stop arguing. Microsoft and Apple were inspired by Xerox, which was the biggest victim. It is a hidden rule in the industry. Everyone made money in this game rule, and it was originally peaceful. At this time, when a person comes out to shout to catch a thief, you don't smash other people's bowls, but let your neighbors come out to see your jokes.

Why? Because the initial success of 360 is like this:

1. Get users through free promotion.

2. Start building a cloud virus database based on a large number of users.

3. Mature OEM Y-drawing solutions (Avast, Bitdefender, Avira) were used in the early stage, and were gradually replaced by self-developed engines in the later stage.

4. With Vista, the system security of win7 has been greatly improved to win 10, and the credit for "fewer people were poisoned" was secretly recorded in his own name.

Why does 360 security pressure Rising Jinshan, an enterprising creature, to become a pole in China, and is not even afraid of many foreign traditional antivirus software giants (Kabbah, Bitdefender, ESET, Norton, McAfee)? Wait a minute. ), because:

1. Your technology is better than mine, and there are not as many users as me, which means that your cloud is not covered by me. .

You have many users, high price, and your ability is not necessarily better than mine.

3. Do you have more technology and global users than me? Hehe, the localization is not good, and I don't understand the gray area of the domestic Internet environment.

4. What about other commodities? I directly crush popularity. For example, you are flashy, such as Red Umbrella, Vast, AVG and Komodo. I don't know if your ability is necessarily better than mine. Anyway, people will probably think of me instead of you.

So where is the crisis facing 360?

It's not traditional antivirus software, nor a new entrant like Hitman, but Microsoft. Why? Because Microsoft is more "worry-free" than you: you don't even have to pretend! Then I probably passed the first round of 360: Microsoft is also well-known in China, and it is easy to attract a large number of users; A large number of users can provide a sample basis for building large-scale cloud libraries and dynamic responses; Not to mention the popularity of Microsoft in China.

These operations of Microsoft are said separately abroad, but in China, the impact on 360 is obvious. As long as new computer users realize that their operating system has a free antivirus software with good ability, they will naturally not deliberately choose to download other security software. But there are exceptions: Tencent Manager, which is secretly promoted from the perspective of "ensuring the security of instant messaging", will still be considered by many users as a supplement to a certain security function and can be loaded into computers.

So whether Microsoft is a "plagiarism model" or not, it is true that WD is eating into the domestic security software market of 360, and the process is similar to that when 360 occupied the market. Now, in addition to a large number of old system users, some government agencies, institutions and some enterprises have signed security software purchase agreements with 360. But then again, does the business model talk about plagiarism? I think this is probably also an "expression strategy". On the one hand, it establishes the identity of a "national security guard", on the other hand, it is also a way to get some attention. After all, I did the same thing when I quit AV-C testing: either the QVM engine is different at home and abroad, or the software handed over to the testing organization is different from the official release engine, which is not a very strange operation.

But I think the biggest problem is that 360 still doesn't have a particularly convincing local killing scheme. I remember arguing with others on Zhihu before, and many people thought that it was useless to engage in traditional local engine or local detection scheme in the Internet age. This statement is right or wrong, but in any case, now the pressure of the "Internet" is coming. What did you do yesterday?

If he dares to say so, Microsoft will directly kill 360,360. You, a small part-time job, just work on someone else's platform. People are enjoying a meal, leave a way for antivirus software, don't be ignorant. Dare to say that others copied you, you are too bold! Say that people are not safe and have the ability to develop an operating system, giving people a face. If you can't do it, then go to be a migrant worker. Seriously, with the system becoming more and more closed-loop, the era of anti-virus software may be coming to an end, and it is unknown whether 360 can persist for several years.

Why are there fewer and fewer viruses in these two years? Is it 360? It's just that people's systems are getting more and more secure. Genuine computers are equipped with genuine systems, and piracy is getting less and less. The site of anti-virus software has been eroded again and again by the new system, and the only remaining battlefields are some old, weak and sick antique machines. 360 can only be transformed into data security, and the era of anti-virus software is coming to an end. At least in the past, it would be harder to be a leader in red. At that time, anti-virus software will quit the historical stage and blame Microsoft for copying itself. At least investors can be comforted when they lose money.

I think it is understandable that Microsoft provides wd for windows users. Look at your mobile phones. No "mobile phone housekeeper"? It's not the first time that Microsoft has been the housekeeper of Microsoft computers. As far as I know, Lenovo computers came with "Lenovo Computer Manager" and Lenovo's secure browser five years ago. There are many people like Microsoft in the market. Why do you scold them? With what? The first person who says "innocent blue" is not allowed to say it by the second person? Zhou Hong is taboo. So it's a bit of a moral kidnapping. Microsoft will copy 360 no matter how big it is.