What does WeChat verticalization mean?

Question 1: How to build a vertical search engine 1 to capture web pages? Every independent search engine has its own spider.

Spiders track hyperlinks in web pages and keep crawling them.

2. The captured webpage is called a webpage snapshot. Because hyperlinks are widely used in the Internet,

Theoretically, starting from a certain range of web pages, you can collect most of them.

Question 2: What can WeChat send to attract people? First of all, don't brush the screen. This kind of propaganda has been eliminated. Don't send too much every day, you can embellish your personal life, information about the products you sell, and pictures related to the products, and shoot them yourself to look good. You should also write your own words.

Question 3: Personally, what do I think is good and valuable? Is it meaningful to pursue reading? Its core is not to seek effective users after expansion. Since the purpose is to find useful people, it can be seen that if it is launched, precision and verticalization will be the core evaluation. The answer comes from Baidu Ask Coffee and Hu Ying Coffee.

Question 4: Why did Sina Weibo become popular again after being attacked by WeChat? First, the change of expression.

The change of expression, more often we will call it the change of information. Such as text, pictures, videos and live broadcasts. At first, everyone was tired of media expression, that is, only experts and celebrities could write, so blogs rose and broke the threshold of expression.

But a new problem has emerged: how to provide high-quality content continuously and steadily? The rise of Weibo has solved the problem of continuous and stable content output. But it returned to the tradition of elite expression, because high-quality topics began to work. This also gave birth to the second wave of WeChat, which is a wave of pictures, words and WeChat WeChat official account.

Later, another expression became a wave: live video re-emerged. In essence, it is the way of expression that affects the waves, the form of interaction also affects the waves, and so does the relationship. But now "relationship" is not important.

? For example:

Last year (20 16), we held a conference on February 26th 16, and moved the annual meeting to live online. 8.05 million users participated in our live broadcast in one * * * three hours. If Weibo has more than 8 million readers, there will be at least 500,000 new fans. But more than 8 million people watched the live broadcast, and only 6,000 fans added. This fully illustrates the process of social evolution. With the continuous development of the live broadcast industry, it is not an exaggeration that more than 85% died in 20 17 years. The rest are very difficult to be vertical, specialized and integrated with existing products, and there will be almost a dozen.

Second, the cost-benefit account.

We don't pay attention to the forecast itself, we must consider what is driving the change. In fact, it is the way of information interaction and the relationship chain that promotes social evolution. Socialization is dominated by a simple algorithm, which we call: cost-benefit account.

The cost-benefit account of social networks is how many fans you have and how much time you spend reading your stuff. Time is the cost of users' input, how much time users need to spend, how simple they can get the information they want, how enjoyable they can enjoy and experience, and how much they want to get dry goods, knowledge, thinking and methodology. This is the account to be calculated by the user.

Looking at Weibo, WeChat and short video live broadcast with the logic of cost-benefit account, we can see several major logics of the development of this spindle:

1) Weibo will rise again.

Weibo look relaxed. Who is divorced today and who is derailed tomorrow, countless similar hot events are rolling in front of us. This means that the information threshold is low, the income is high, and the cost is so low that you only need to sit at home and have the Internet, and countless information will flood in; High income means that you will see endless jokes, cold jokes, chicken soup for the soul and academic success. These things can be used without thinking.

2) Media people once again rule the top of the pyramid.

Finally, editors and journalists from the Media Department and Magazine Department dominated the top area of the most fertile pyramid of WeChat WeChat official account. For example, Mi Meng's push offer is 600,000 RMB, and it will take one month. Why? The articles written by this group of people are wonderful, and most of them spend two or three hours on typesetting. Its purpose is to let you get the best layout experience, reading experience, game experience, dry goods experience, viewpoint experience and so on in the shortest time and the simplest way. The original reading time of ten minutes has now been reduced to two or three minutes.

3) From big community to small community

Social networks have three typical three-year cycles, and 20 16 is just the beginning of another three-year cycle. Just like social video and game video, the big logic behind it is finally tested. As community operators, users and fans need to get the best experience and the best content in a quick and simple way.

From the perspective of "monkey grooming" (click for details: worry, language is just a cheap substitute for grooming), Dunbar number, strong and weak connection and structural hole rule are all the same, and users in the community circle of 500 people will become more and more reluctant to stay. A community can be said to be a circle, a club or other small group BBS (forum). Because the selection cost is too high, the information acquisition cost is too high, the harassment is too heavy, and the thinking cost is too high. The key is that the trust cost of users is too high, so we will find that in small groups, users chat anytime and anywhere, come out to respond at any time, and discussions are more and more frequent.

From large groups to small groups, the logic of going back to just now is actually the same. Get the best experience, the best service and the best result in the shortest time.

Third, the "interaction" and "correlation" of system science.

Di Zengru (Professor, Department of Systems Science, School of Management, Beijing Normal University):

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Question 5: What kind of company is suitable for doing WeChat applet? The name of the WeChat applet is the integration of various apps. In fact, Tencent is building its own platform service to realize big data, big platform and big entrance. I think it is more suitable for payment-linked, lightweight service enterprises. For example: vertical e-commerce, Didi, etc. There may be catering group buying in the future, but this obviously reduces the platform effect of Google and Apple, and obviously does not consider the feelings of the boss behind the scenes, so its development remains to be seen.

Question 6: How to operate the personal WeChat subscription number 1. Subscription number keywords "new", "refined", "interesting", "accurate" and "mutual"

New: The core of the subscription number lies in the content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just like we watch the news of a TV station on time every day, which can bring me unnecessary consultation information. For example, if I make a local food subscription number, then I will only recommend one different form and different series of food every day. This will make the user feel that your subscription number can let him know the food information in time. Let users feel fresh about your account at any time.

Strange: I often look at famous people in Weibo and find that most of their contents are strange. Leave a few hands to be famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. In a word, the strangeness of fengjian lies in satisfying the physical and spiritual feelings of modern netizens. Take some differentiated routes and boldly try to innovate.

I mentioned the word "strange" in a chat with a friend the other day and said. Strangely, there is a smell of salt, and strange love and hate are intertwined.

Quasi: At present, many people who operate WeChat are transferred from Weibo. The "quasi" mentioned here refers to the accurate positioning of one's own account and the accurate positioning of account users. Now I see that many subscription numbers are operated by vertical flattening. In this way, users also have a clearer understanding of the account.

Mutual: Interaction between subscription number and service number is necessary. On the one hand, interaction means that users know that you are a living person operating rather than a machine. Secondly, interaction can deepen users' feelings for accounts and increase users' stickiness to accounts. At present, IT teahouses are also trying to have an interactive topic every night, which will bring users closer to their accounts.

Second, the service number keyword "convenient, rich, active, interactive, consulting services"

Convenient: Service number can apply for custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.

Enrichment: Provide rich account gameplay, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account gameplay and content.

Activities: Although the company can only send messages once a month, it can hold WeChat activities once a month.

Interaction: Due to the limitation of mass news, enterprises should actively interact with fans and cultivate loyal fans.

Consulting services:

2. The enterprise background data is connected with the WeChat foreground to provide users with valuable information.

3. Improve service quality, grasp and cultivate user habits and loyalty.

4. Weibo and WeChat use each other, using Weibo to spread information and WeChat to serve users.

Some details about the account are shared by individuals.

1. The time for mass messaging is usually 8: 00 am to 9: 00 am and 6: 00 pm to 22: 00 pm. Most users are playing mobile phones and chatting on WeChat during this time.

2. If it is a subscription number, it is best to have a name with personality and attitude, such as logical thinking. If it's a service number, it's better to be an official name, to be authenticated.

3. It is best not to push more than three messages. Just suggest a title and an interactive topic.

4. The content is concise and organized, and the content of the article is best presented in the form of pictures and words. Only the article should not exceed 800 words.

5. Encourage fans to share their circle of friends, which can be encouraged through activities.

Question 7: WeChat operates from the media. How to generate content is valuable. First of all, it must be something that users want to solve their problems, whether it is original or pseudo original.

Question 8: Not in the WeChat circle of friends, where do the post-95 s socialize? As the "aborigines" of the Internet, the post-1995 generation, who is about 20 years old, has completely different characteristics from their predecessors in social life. It is reported that the social tool they use is not WeChat, but QQ space that is slowly "abandoned" by adults.

Insiders pointed out that "post-1995" has quietly become a young mainstream group of the new generation of mobile Internet, and its unique usage habits will also become the direction to lead the development of Internet enterprises.

Run away for privacy

Zhang Qian, born in 1997, is not keen on WeChat friends circle. Among her mobile phone applications, QQ is the most commonly used. When she opened QQ, she began to brush the space, like it and write her mood. "My classmates and I don't like using WeChat." In Zhang Qian's WeChat circle of friends, there are always only two states, and the last update was at 10 last year.

"I don't want to share everything under the supervision of adults every day." Zhang Qian confided her feelings, so her QQ space has permission, and her parents can't see it.

Tencent's Social Network Preference Report for the New Generation after 90s shows that 48.2% of the post-90s generation choose to shield their parents in QQ space, and they are eager for independent space.

I remember that parents who did not enter the internet age were curious about their children's diaries. Nowadays, parents are curious about this child's "private territory" QQ space. Parents who want to fully grasp their children's physical and mental dynamics are always asking: "What do they see in QQ space?"

Indeed, many "post-1995" definitions of WeChat are like "awkward family gatherings" and "I really can't go away". With the increasing number of mobile social tools, it is normal for young people after 1995 to use various social methods such as WeChat, QQ and Douban. On the one hand, "post-95" wants to avoid the circle of acquaintances such as parents and teachers, on the other hand, it has to give itself a "breathing space". When adults are infatuated with WeChat and Weibo, QQ has become a paradise for children, and the interest tribes of QQ are also developing rapidly.

Active in multiple social platforms

Like to share, eager to be noticed. The Social Network Preference Report of the New Generation after 1995 shows that the post-1995 generation is willing to allocate time on different social applications, consciously distinguish different platforms and conduct different social behaviors in them. Therefore, they have more active social platforms than expected.

The WeChat circle that adults are keen on is not a vertical social space. Imagine that it is difficult for a person to find a person with similar interests on WeChat, such as liking a certain team, a certain game or a certain star?

Cao Lei, director of China E-commerce Research Center, said: "WeChat is a standardized social platform, not a personalized product. It is precisely because there is no such segmented interest group that other social platforms have' opportunities' and room for growth. "

Hu, born in 1998, just finished the college entrance examination this year. She told reporters: "I like to share clothes matching pictures on the application in, share my life on the beauty shoot and small card show, and share various experiences on the post bar."

Hu Linjia is active in various online social platforms. Because of her unique taste IN collocation, her fans have exceeded 5,000 on IN's photo social platform. Through layers of screens and beautiful pictures, Hu Linjia skillfully shared the beautiful clothes she just found with fans. "Here, many times you can show your perfect self to netizens, and you may become an online celebrity if you are not careful."

Different from the relatively rigorous sharing of adults, the sharing of "post-95 s" on social networks is more "casual". They prefer to share their lives. Different social applications are not only tools, but also have media properties, and videos and photos spread much faster than expected.

Subdividing "social interest" into a business window

Interest is the main driving force for post-90s social networking. They have a strong willingness to meet new friends, are more willing to take the initiative to speak on social platforms and are more dependent on social networks. For entrepreneurs, this means opportunities.

However, the popular live broadcast software is not attractive to them, and the social applications used by the post-95 s are not necessarily "new". Several interviewed "post-95 s" told reporters that their use of "barrage" in the live broadcast had a bad impression.

Compared with adults, the post-90s generation are more willing to fill their own fragmentation time due to the pressure of life. In this kind of entertainment, idolized and funny content is more popular with young people.

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Question 9: How to make your WeChat more attractive "WeChat 5.0 is launched, and the official account of WeChat is divided into subscription number and service number. The subscription number can send messages in groups every day, but it will be folded. The service number can only send one message per month, but it will not be folded. " This is probably the most repeated sentence in the circle since the launch of WeChat 5.0.

I. Subscription number keywords "new", "refined", "interesting", "strange", "accurate" and "mutual"

New: The core of the subscription number lies in the content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just like we watch the news of a TV station on time every day, which can bring me unnecessary consultation information. For example, if I make a local food subscription number, then I will only recommend one different form and different series of food every day. This will make the user feel that your subscription number can let him know the food information in time. Let users feel fresh about your account at any time.

Strange: I often look at famous people in Weibo and find that most of their contents are strange. Leave a few hands to be famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. In a word, the strangeness of fengjian lies in satisfying the physical and spiritual feelings of modern netizens. Take some differentiated routes and boldly try to innovate.

I mentioned the word "strange" in a chat with a friend the other day and said. Strangely, there is a smell of salt, and strange love and hate are intertwined.

Quasi: At present, many people who operate WeChat are transferred from Weibo. The "quasi" mentioned here refers to the accurate positioning of one's own account and the accurate positioning of account users. Now I see that many subscription numbers are operated by vertical flattening. In this way, users also have a clearer understanding of the account.

Mutual: Interaction between subscription number and service number is necessary. On the one hand, interaction means that users know that you are a living person operating rather than a machine. Secondly, interaction can deepen users' feelings for accounts and increase users' stickiness to accounts. At present, IT teahouses are also trying to have an interactive topic every night, which will bring users closer to their accounts.

Second, the service number keyword "convenient, rich, active, interactive, consulting services"

Convenient: Service number can apply for custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.

Enrichment: Provide rich account gameplay, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account gameplay and content.

Activities: Although the company can only send messages once a month, it can hold WeChat activities once a month.

Interaction: Due to the limitation of mass news, enterprises should actively interact with fans and cultivate loyal fans.

Consulting services:

2. The enterprise background data is connected with the WeChat foreground to provide users with valuable information.

3. Improve service quality, grasp and cultivate user habits and loyalty.

4. Weibo and WeChat use each other, using Weibo to spread information and WeChat to serve users.

Some details about the account are shared by individuals.

1. The time for mass messaging is usually 8: 00 am to 9: 00 am and 6: 00 pm to 22: 00 pm. Most users are playing mobile phones and chatting on WeChat during this time.

2. If it is a subscription number, it is best to have a name with personality and attitude, such as logical thinking. If it's a service number, it's better to be an official name, to be authenticated.

3. It is best not to push more than three messages. Just suggest a title and an interactive topic.

4. The content is concise and organized, and the content of the article is best presented in the form of pictures and words. Only the article should not exceed 800 words.

5. Encourage fans to share their circle of friends, which can be encouraged through activities.