How to attract customers by mass sending? How to attract customers by mass sending?

how does the e-commerce industry send short messages to attract customers? First of all, set a feasible goal for SMS

Nowadays, many e-commerce companies are eager to send SMS, and often send active SMS to users at one time. After users see it, most of them choose to delete it directly, and a few choose to ignore it, which essentially leads to low SMS conversion rate.

In fact, when sending short messages to users, you should set a small goal first, and then realize this small goal through short messages, and then you can gradually increase the attention of users (it is not necessary to win the attention of customers by sending one or two messages in groups, but it needs long-term persistence). The higher the user's attention, the higher the conversion rate.

second, a good beginning leaves a good impression on users.

Generally, when we read short messages, we will glance at them. If we see something irrelevant, we will directly choose to delete it. Therefore, e-commerce users send text messages, which will make users feel that this text message is related to me. I want to read it.

Therefore, it is generally necessary to arouse customers' goodwill at the beginning of the short message, so that users can be interested in reading:

For example, e-commerce names

group opening remarks?

first, the question-based opening

It is a good method to use the question-based opening in the short message, which can make more customers interested in reading it. For example:

1) Questions to stimulate customers

"XX Festival is coming, do you need to buy a gift for your friends/relatives? ?”

2) Stimulate customers to take action immediately

"The p>“xx Festival is coming, are you confused about how to sell gifts for your friends/relatives? ?”

Setting questions at the beginning of a short message does not directly tell the customer how you can help him, but makes the user consciously attract the content of the question and arouse the user's attention through the question.

second, direct opening

setting questions is not the only way to attract users' attention. Sometimes you have to face users directly and ask them to take action now. For example:

1) In some cases, you can use the quotation to start

"Don't wait for xx, the price of XX goods has been reduced."

2) Update the latest news

"Dear xx,xx is coming, xx discount is waiting for you, yo?"

At the beginning, this kind of mass short message dares to face consumers directly, so don't worry, your customers will appreciate it, especially in the coming festival.

3. Humorous beginning

Believe it or not, people sometimes like dramatic taste, and such a humorous beginning will attract customers more. Such as:

1) gift teasing method

"XX, knock, knock, special gifts are coming to report! ?”

2) Establish a new content

"Dear, learn what you should do this holiday! ?”

The premise of this method is to consider the target audience. Who are they? What are they interested in? So as to guide them to be interested in reading short messages in another way.

4. Announcing the beginning

The beginning need not be too complicated, especially when the purpose of your short message is simply to announce something new. For example:

1) Announce a new holiday time

"Dear xx, the upcoming xx Festival?"

2) Remind people to plan not to miss

"Dear, don't miss our special promotion in May?"

Let's use the simplest and straightforward beginning to tell your customers what kind of benefits we can bring you or what kind of discounts we can give you!

how to edit attractive mass short message copy?

some pictures and texts, some video sound effects. Short message copy has its limitations and can only be described in words. Therefore, short message copywriting should foster strengths and avoid weaknesses.

concise text is the strength of short messages, and it abandons unnecessary politeness and blunt manuscript style, which makes people sneer at it. More is close to life, grounded, with light humor, popular words at present, to close the distance with the audience, to attract attention and guide the intention as the main purpose, to fundamentally reach the starting point of SMS copywriting!

attractive content will add a lot of points to your advertisement. Generally speaking, there are two types of content, one is simple and to the point, and the other is the pursuit of individuality, which can deepen the impression of customers with humor or imitation of certain lines. Every company has different business and different expressions. In a word, you can briefly explain your intention, and customers can understand your content at a glance, which is a good plan. 4. Send time, and study when your customers are most likely to receive information and then consume it. In the information age, customers receive too much information every day, and your information is time-sensitive.