Now that I have switched to self-media, is there still a chance?

There is always an opportunity to start a self-media business. As long as you have a clear user positioning and core competitiveness, it is never too late to start a self-media business. Even in a fully competitive market like fast-food restaurants, brands such as "Hi Tea" and "Mang Tea" can still emerge. Therefore, the world will never lack opportunities, it just lacks people who discover opportunities and seize them. .

To seize the opportunities of self-media, we must first understand the development patterns of self-media platforms. Let’s first look at “Weibo”

From 2009 to 2012, Weibo was Traffic bonus period. A large number of grassroots accounts, such as a selection of funny jokes, European and American street photos, love stories, etc., have gained millions of fans at this stage.

The period from 2012 to 2014 was Weibo’s content dividend period. At this stage, the attention of the popular grassroots accounts dropped rapidly, and the supply of content changed from less than demand to oversupply. Users’ expectations and requirements for content are also getting higher and higher. At this stage, high-quality content creators are rapidly emerging, such as keeping a few hands. , Li Tiegen, Genius Red Panda, etc.

After 2014, Weibo entered the maturity and decline period of the product. User activity has declined overall at this stage, so Weibo has become less and less famous. However, many major events are still fermented and spread on Weibo, so a situation of "going to Weibo when something happens" has gradually been established.

Let’s take a look at “WeChat” again

From 2012 to 2014, it was WeChat’s traffic bonus period. A large number of grassroots accounts have quickly gained millions of fans by relying on content such as chicken soup for the soul, health tips, and horoscope divination.

The period from 2014 to 2016 is WeChat’s content bonus period. With the stimulation of capital and the influx of more content entrepreneurs, WeChat suddenly had hundreds of schools of thought contending. Typical public accounts during this period include "Luo Ji Siwei", "Uncle Kai Storytelling", "Mimeng", etc.

After 2016, WeChat public accounts began to enter the maturity stage of the product. At this time, most users have followed more than 100 official accounts, and even in a certain field, such as the field of "parenting", they may follow more than 10 official accounts. At this time, it is difficult for general content to enter the user's field of vision.

This also requires entrepreneurs to make three levels of content adjustments: Direction 1, subdivide the content; Direction 2, upgrade the content (upgrading graphics and text to audio or video); Direction 3, provide more participatory activities.

By analyzing the development of Weibo and WeChat, we can find that there will always be opportunities, but the way to deal with them will be different in different periods. Do the right thing at the right time, as long as you With enough methods or strategies, you can definitely succeed in self-media.