What are some particularly good public relations cases in the entertainment circle?

In my impression, the most successful public relations case in the entertainment circle is Wang Yu's divorce case.

At the beginning, Wang's "divorce statement" can be said to have stirred up a thousand waves on the Internet, which undoubtedly led public opinion to Ma Rong and his agent Song Zhe. Even now, a few years later, Ma Rong is still an annoying woman.

The biggest achievement of the public relations effect of this "divorce statement" is to drive a big wave of tap water. The actor Wang impressed the audience too deeply and too rustic, so people are more willing to believe that he is a victim. Subsequently, a large number of netizens spontaneously voiced their voices for Bao Qiang, denouncing Ma Rong and Song Zhe for their evil deeds.

Let's go back and carefully study Wang's "divorce statement" at that time:

In the first paragraph of the statement, I first introduced the reason for my statement: divorce.

In the second and third paragraphs of the statement, the deletion directly describes my attitude towards marriage and my efforts in marriage life.

In the fourth paragraph of the statement, I described the key reasons why I wanted to divorce Ma Rong, and even listed the real name of the third party. The appearance of real name increases the credibility of the statement.

The fifth and last paragraph of the statement expresses gratitude to relatives and friends, and hopes that this matter will not affect family members.

The short five-paragraph statement is not complicated or sensational, but a concise conclusion from the standpoint of the parties. Such an orthodox and well-founded statement fully conforms to the consistent image of Wang in people's minds. It is also based on this that so many people speak for him on the Internet that Ma Rong becomes a joke every time he strikes back.

Strictly speaking, this is a crisis public relations. This kind of public relations behavior, if done well, guides the direction of public opinion, if not done well, it is the criticism that you have caused. However, looking at the overall situation, team Wang's crisis public relations is undoubtedly perfect.