How to attract customers' attention?

Thinking about getting rich:

Poor people: When doing business, as long as you do it down-to-earth, business will definitely come to your door.

Wenzhou people: Today is an information society, and there is too much commercial information. If you do business quietly, it will be difficult to grow your business. Therefore, companies must find ways to take the initiative to attract consumers, capture their attention, and push products in front of consumers.

With the advancement of social production, a variety of commodities are becoming more and more dazzling. Consumers cannot recognize each product one by one. How can consumers quickly understand and remember their products? This requires companies to use surprising methods to arouse consumers' curiosity, in other words, to attract consumers' attention.

American food tycoon and tycoon Baloch is a sales wizard. He is very good at winning by surprise in sales and resurrecting products that are on the verge of becoming unsalable. He once said: "I did things that everyone thought were impossible, and the way I did them made everyone think I was crazy. If a young man comes to me and asks me how he can get rich , I will teach him the same thing: don’t learn from others, don’t be discouraged, and be a little crazy.”

Boloch has a friend named Stan Friberg, who is also a salesman. Wizard. Once, Stan Friberg boasted in front of Baloch: "No matter what product, as long as I advertise for you, the sales of the product will definitely increase greatly. Otherwise, I would rather use a rickshaw to pull you on the street." Go for a ride, do you believe it?"

At that time, Bao Luoqi happened to have a batch of unsalable goods on hand, and he was worried about how to sell these products. After hearing what Stan Friberg said, Baloch also had an idea. He said to Stan Friberg: "Okay, I will designate a product. If your advertising can open up sales for it, I will I am willing to take you for a ride on the street in a rickshaw. "Okay, it's a deal." Stan Friberg happily agreed to him.

As a result, after Stan Friberg’s advertisement was launched, the sales of these products were indeed very good. Baloch has to fulfill his promise.

Many people familiar with the matter believe that this time Baloch will make a fool of himself. As a millionaire, Baloch could afford to be embarrassed by working as a rickshaw puller on the street, pulling Stan Friberg around in a rickshaw. So, people crowded the streets, waiting to see Baloch joke.

Unexpectedly, Bao Luoqi actually fulfilled his promise. I saw him smiling and pulling Stan Friberg forward, and saying hello to acquaintances from time to time.

Now, people are excited. Reporters from many media outlets also came. They immediately reported the news, which seemed a bit funny. As a result, in less than a day, Baloch and his company became famous among women and children. Next, the company's turnover has continued to rise. In fact, this was exactly what Baloch had planned. Through this seemingly unbelievable thing, Baloch earned enough people's attention and played the role of free publicity for the company.

For information to be recognized by the public, it must first be disseminated, but if the information is to be remembered by the public, it must be novel. Surprise often makes information more effective in the process of dissemination.

Some people say that Wenzhou people’s business methods are different from others, and they often take unconventional paths. This is not true at all. Wenzhou people know deeply that they have little capital and weak strength, and it is impossible to advertise on a large scale in the beginning. Weaknesses in the market economy. However, they can let their unique ideas be reflected in their operations, so that consumers can be refreshed and remember themselves at once.

In the mid-1990s, some foreign brand clothing stores began to appear in Wenzhou. Because foreign brand clothing made people feel more at ease when buying, the business of the specialty stores was particularly booming.

Zhou Chengjian realized that Wenzhou's casual clothing industry had experienced a directional turning point. It was no longer possible for enterprises to develop by imitating famous brands as in the past. So, he decisively launched "Metus."

MetersBonwe" trademark, and has registered this trademark nationwide and in more than 10 countries and regions. The first "crab" Zhou Chengjian ate brought him to a new starting point on the road to development. From then on, "Beautiful , unique concentration here!” “Promote the power of hometown! Promote the power of China!” spread throughout the country.

In the development of Meters Bonwe, Zhou Chengjian’s spirit of eating crabs was the first time It has been constantly shown, especially in advertising.

Metus Bonwe produced a huge 10-meter-long windbreaker. This huge windbreaker not only attracted provincial and municipal newspapers and magazines. The news reporters from the TV station also brought in the interview team from the prime channel of CCTV's "Oriental Time and Space". As a result, both the 10-meter-long giant windbreaker and Zhou Chengjian were put on the screen and appeared on TV for 8 minutes. This was equivalent to a free national advertisement for Metersbonwe. Later, this windbreaker was included in the "Guinness Book of the World" in Shanghai, and Zhou Chengjian became the famous "Windbreaker King". p>

In November 1996, Meters Bonwe opened a store on Wuma Street in Wenzhou. In order to attract everyone's attention, Zhou Chengjian came up with a surprising "red carpet" strategy. The entire street was covered with red carpets, which became the focus of discussion and attention among Wenzhou citizens.

Not long ago, Meters Bonwe held a large-scale clothing event in Wenzhou People's Square. This strategy was used again during the trade fair. At that time, the square of more than 10,000 square meters was covered with red and green carpets, and the trade fair brought together 82 Meters Bonwe stores from all over the country for 10 consecutive days. There were a large number of customers at the meeting and good sales results were achieved. The leaders of Wenzhou City came to the scene and highly praised Meters Bonwe's pioneering spirit.

It depends on whether you can do it or not. Doing it is two questions. Winning by surprise requires not only having a good idea and being able to catch the attention of consumers at once, but also having boldness and courage to be different and unique. You must do both at the same time. Not everyone can do this, and this is what makes it difficult for many people. Most people have to learn from Wenzhou people, their unconventional business methods, and their courage to compete with others. People have different courage.

Quotes from Wenzhou people:

There are two ways to make money in the world. One is to make repeated money. The production system is to make repeated money. Money can never make big money. There is another way to make money. The only money is to make big money. For example, if the Mona Lisa painting is printed in a printing factory and sold in Xinhua Bookstore, it may be 10.5 yuan. It’s a piece of paper, but the one inside the Louvre in Paris is priceless.

——Wu Zhize, Chairman of the Lucky Bird Group