Animation, cos, house rot ... It's disgusting not to play with the secondary product 95!

Lead: Then the question comes: What imagination can a secondary product have? How do developers capture the post-95 s heart through secondary products?

Text |DEMO8 jojo

Since Station A received $50 million in financing, the secondary culture, which has always belonged to the category of youth subculture, has gradually turned to the mainstream, which to a great extent indicates that children affected by ACG have gradually grown into the main force of the Internet crowd. After all, children born after 1995 are all 20 years old. ...

Last week, it was discovered that there were two new products submitted by five founders on DEMO8. At that time, Lenovo quickly read the "anonymous incident" of comics and became popular with IP. The internet circle finally concentrated its firepower and aimed at the pie of the post-95 market. Then the question is: What imagination can a secondary product have? How do developers capture the post-95 s heart through secondary products?

Secondary users are a group of enthusiastic young people.

According to my long-term latent observation and summary, most users linked to the secondary market are a group of post-95 student parties influenced by animation culture. They are enthusiastic, sunny and have faith. Animation is their mainstream hobby, and parents will not interfere too much. The relaxed environment also supports the development of the secondary market. Comic-con, cosplay, hand-made and house-rot culture are becoming more and more popular among young people.

Entrepreneurs in the internet circle have made the following types of secondary products according to different audience characteristics:

1. Products with outstanding content attributes

These products provide users with secondary product content, including comics, animations, performances, exhibitions and related information. They have built a rich platform for secondary users and gathered fans from various small circles, so they also have social attributes. There are more students based on the secondary population, and the social activity of users is relatively high, providing a good social platform.

Sweet potato daily

Sweet potato is an information collector every day. Most of the information comes from well-known self-media and secondary communities such as today's headlines and runaway daily. All information content is supported by PGC and users are not allowed to publish it. In addition to a lot of information content, sweet potato provides animation materials for picture content every day, but the social function setting is very weak. In addition to sending photos and texts, there is no private message function, only likes and comments. As a secondary news client, it is still a good choice.

Animation FM

Animation FM is a community recommended by animation reviews. After reading it several times, I defined it as the bean paste of the Second Hospital. Comments are divided into plot, painting style, music and personal rating. Of course, there are long comments and animation resources entrance. There are also special topics, such as black long straight animation and super-power animation, which are all surprise recommendations for animation lovers, but animation FM has not yet entered the mobile terminal.

2. Products that highlight the social attributes of entertainment

Perhaps developers still think that users are too lonely. Anyway, social interaction has been broken, why not have more? Secondary social products allow people to play comics and socialize, and sign up a large number of comic writers to provide materials for their products, making playing pictures and comics more rich and fun.

Don't draw cartoons

Not drawing comics is to socialize comics and secondary related materials. Comics such as 100,000 cold jokes and runaway comics with funny jokes have gradually become the mainstream forms of Internet social interaction. You can exchange and adapt other users' works within the product, and you can also share them on major social platforms. But I think the user group is not limited to secondary users, but also flexibly applied to new media operation dogs and products.

Hi Pippi

Hi, Pippi asked you to draw cartoons. It doesn't matter if you can't draw. Provide the material as a manuscript, let you copy the painting and then color it. After the work is released, it will show how many strokes you have drawn and test your painting skills. In addition to painting, you can also publish graphic status and create groups. There is a scene setting in the group that makes me feel very interesting.

Hi, Pippi's team.

3. Secondary products with strong e-commerce attributes

With content and socialization, we must think about the direct profit model. Eryuan is a very rich peripheral product group, including comic books, hand-made models, all animation peripheral fields (daily necessities, electronic products, stationery ...), COS costume props, and people around. Although a large part of the secondary group is the post-1995 student party, their spending power is not high, but they are a group of young people who are willing to pay for their own preferences, so I think this should be a loss-making business.

Caocaomo

Planting grass is not a good thing for the second generation to share the community. All goods are linked to Taobao. Although it seems that it is not for the purpose of e-commerce, have you seen the shadow of Mushroom Street and Beauty? Sharing pictures and barrage comments is very consistent with the painting style of the second element. Without the function of private letter and group, it is not convenient for players to communicate if they want to buy or sell.

Let me summarize:

In the era of national entrepreneurship, every group has new people trying to improve and optimize their lifestyle. Let a hundred flowers blossom, each is different, even if the vertical field has different needs, there can be many innovations ~

Look at the escalator: "Secondary Product Concentration Camp"