The essence of speech: express yourself and influence others.

Many excellent people have an obvious feature, that is, their ability to speak is very strong.

Speech can exert its unique charm in different industries.

Cao, a graduate of Communication University of China, participated in the CCTV Challenge Host program in his junior year and won the quarterly championship.

After graduation, Cao joined CCTV and worked hard all the way to the position of program director. However, with the development of new media, at the age of 40, she chose to open a Tik Tok account of "Li Jiao pays attention to women's growth", which rose by 1 10,000 in a short time.

After 20 years in charge of the work, she shared her views and skills on the speech in the book Three Words of Speech.

The author's point of view in the book is that speech is to express oneself and influence others.

The author shared a lot of dry goods about the speech, for example, the three key links of the speech, 18 tool.

In fact, after reading this book, the author thinks that giving a speech is similar to writing an article.

To write a good article, you need a good title, beginning, content and ending.

If you want to have a successful speech, you need to tell a good beginning, a good theme, a good story, a good point of view and a good ending.

The two have the same effect.

The author first introduces four wrong speech methods in the book.

1, chicken blood remarks

Step 2 make a routine speech

3. Self-talk and self-talk speeches

4. Please speak modestly

The above four methods all ignore the essence of speech, that is, two-way information dissemination.

The purpose of a speech is not entirely what you are talking about, but more importantly, whether what you say can impress the audience and what the audience can get from your speech. The ultimate goal of a speech is to influence others through one's own point of view.

The author believes that the best speech is to let the audience refine your personality, agree with your point of view, express it with charm, and let the audience follow your footsteps and be influenced by you in the future.

Then, the author shared several key parts of a good speech.

The first part: the opening, can become a phoenix head.

An opening speech that is not annoying at the beginning is also a good beginning for a successful speech.

The opening is usually self-introduction, although everyone's self-recommendation means a little packaging. But as long as we grasp the key points and introduce our own experiences and specialties according to the theme of the speech, the audience will have different experiences.

The second part: midfield, as informative as pork belly.

The key technology of speech is to have substance in words. The content of this piece is all in the midfield.

The author shared four speeches:

An opening

A story

A feeling

An idea

You saw the beginning, and then you learned to tell stories.

Stories are the fastest way to find resonance between people.

Feeling is a kind of spiritual sublimation that a person gets through one thing.

One idea is the theme principle and the bottom line of life that the speaker adheres to.

Usually the speakers we meet are masters who can tell stories.

Sensational+suspense = good story

There are many ways to tell stories, but there are only a few.

Feel the front and let the audience hear the value first;

First, let the audience know the ending and arouse curiosity about the story process.

After pre-positioning, some climax and ups and downs can capture the audience's heart.

The above three ways finally expose the truth of the story to the audience, so that everyone will be more impressed with the story.

Recently, Yang Mi's golden sentences are frequent. For example, she said,' someone is with me because of my money, so I am very happy because I happen to have money.' Typical human sobriety.

People who like to struggle are a little high and low. There are not so many prince charming in real life, only oil, salt, sauce, vinegar and tea.

Of course, some people think that Yang Mi's EQ is high because he can laugh at himself. When attending a program in the early days, the host asked Yang Mi what was wrong with his leg. Yang Mi directly replied that she had liposuction and smoked almost two Jin.

Of course, this is a joke. Yang Mi started as a graphic model in Ruili and has always been in good shape.

Laughing at yourself is the best way to break the ice between you and strangers.

It is also a way often used in speeches.

Another person said in his speech: "I never wear a hat, not because I think you like my bald head, but because I am always the first to know when it rains." In a word, I eased the embarrassment of baldness and showed my humor to everyone in a self-deprecating way.

Shi Hang, a parrot, said: "The speech can be wonderful, you can also find wonderful words, and you can also have the ability to save your life."

If you have read The Three Speeches of Speech, you will agree with Shi Hang. After all, no one's language expression ability is born. As long as I am willing to study, I can improve my expressive ability and logical ability even if I don't need to be an excellent speaker.