Why is Fat East so deeply rooted in people's hearts?

On March 26th, Xuchang, Henan Province, a picture of the salary of a fat man in the east was circulated on the Internet, which mentioned a "grievance award", which attracted the attention of netizens. In response, Fat Donglai Supermarket Office responded that the company did provide "grievance awards" for employees who were complained, insulted or intimidated for stopping uncivilized behavior. According to different situations, bonuses range from 500 yuan to 5,000 yuan.

Who is Pangdong?

Pang Donglai currently has 12 stores in Xuchang City and Xinxiang City, Henan Province, of which 10 is in Xuchang, the base camp. But because of its quality and service, it is very popular all over the country. "Return goods if you are not satisfied", like "drink Jiaduobao if you are afraid of getting angry", has penetrated into the hearts of Xuchang people and Xinxiang people, and there is this scene! You deserve to be fat and make money, this pattern!

It is not enough to locate Feidong with such names as "Haidilao in the supermarket industry" and "the most beautiful supermarket in China". No wonder Ma Yun gave the highest evaluation "a mirror of China enterprises!"

Speaking of Feidong, this story is very vivid.

A reporter from Xuchang Daily in Henan Province gave an unforgettable example, that is, when it snows in winter, he enters the gate of Pangdong as a customer, and employees will use feather dusters to help him bounce the snowflakes.

"It's like visiting a buddy's house in the village. That's great, "he said. Feidong spoiled us Xuchang people. When we go shopping in shopping malls in other cities, if we encounter dissatisfied products and services, we can't help but think, "It's better to come from our Feidong."

So, we moved to a new address. On the opening day, the whole city went, which caused great pressure on traffic and supermarket management, so that the boss Yu Donglai was forced to close down soon. This shows how popular it is and how popular it is with local people.

Why does Fat East come to the hearts of the people?

Look at what the media said:

Babysitting service:

Once, Fat Donglai found that some of the products he bought had problems, and they were all taken off the shelves in batches; Customers who have already purchased can return the goods directly with the shopping receipt; Raw durian can be retired; When buying seafood in Pangdong, the waiter will clean the water and prevent customers from buying any water.

High internal benefits:

Five insurances and one gold, various benefits, being scolded by leaders, and a "grievance award";

Employee-oriented:

95% of the profits are all out, and half of the profits are divided, paying attention to money and wealth; Closed on Tuesdays.

Fat East has many employee benefits. For example, at present, the annual rest time of employees from Fat East is about 140 days.

Ordinary employees of Fat Donglai Company still have 30 days paid annual leave.

Convenient small package:

Direct drinking machine, maternal and infant toilet, free charging treasure, shopping cart for the elderly, reading glasses, cotton gloves, etc.

Social responsibility:

SARS donation, earthquake donation, Wuhan donation, Zhengzhou donation.

See how Fat Donglai does it.

There is a saying in the retail industry that there are only two kinds of supermarkets in China: Feidong's and others. As long as you enter the Fat East, they will help you think of all your needs.

I was very impressed by the place where I started. There are seven different shopping carts, and the usage of each car will also explain which shopping cart is suitable for different people.

There are magnifying glasses in the seasoning places where the old people often go.

There are gloves on the frozen food shelf.

There are fresh noodles in the supermarket.

It is said that there are more than 500 cleaners in a shopping mall in Pangdong. The cleaning union cleaned the supermarket floor with sawdust, and then used a fan to prevent someone from slipping.

Another major feature of Fat Donglai is the signboard that can be seen everywhere, and the content above can be called "the devil".

How to eat food, how much to eat each time, how to eat, what to pay attention to after eating, and how to use things are all marked, which is comparable to an encyclopedia of life.

Even a banana is sold with a special color card to tell you which color is the best.

This small supermarket living in a small fourth-tier city has forced giants such as Carrefour and Century Lianhua to close down one after another. Isn't it worth pondering? The biggest difference between Fat Donglai and other similar industries and other categories of industries is that Fat Donglai is an enterprise that truly "treats employees as people and customers as gods"; We have truly managed the enterprise as a family member, cared for and treated the employees in the enterprise as their own family members, truly served the customers who came to shop like God, and truly achieved the ultimate service. "