What is the difference between the headline of WeChat official account and the first one?

(1) Headline: If the article in WeChat official account is a headline, it means that the article ranks in the top ten in WeChat hot search and ranks first in popularity.

(2) First article: If the article in WeChat official account is the first article, it means that it is the first article published by WeChat official account users in WeChat official account, which has nothing to do with the popularity of the article.

2. The establishment criteria are different.

(1) Headlines: Headlines become headlines through constant clicks by netizens and rising reading enthusiasm.

(2) First article: Once a user sends an article for the first time, it will become the first article, and there is no need to read it. However, if the first article is read enough, it may become the headline.

Extended data

Wechat official account operation mode

1, there is no need to push articles every time, and it is also a good way to promote some tips, jokes, travel and driving. As long as it can help potential customers and readers, you can push a piece of content like Weibo every time, because the amount of information is small, it will not affect the life of subscribers, and you can also learn new knowledge. This kind of WeChat official account is very popular.

2, the content of WeChat, it is very important to choose the right pictures, often go to Weibo and related websites to get pictures of some industries, and pay attention to details when doing WeChat marketing. And the pictures and texts should be matched, and the words can't be wrong. Subdivision of the section, because the section is for different levels of customers to choose to share, but also gives readers room to choose.

3. Push content, preferably in the evening or afternoon, because it is necessary to consider that readers have enough reading time during these periods, and pushing content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

Baidu Encyclopedia-WeChat official account