What do you think are the classic advertising copywriting cases?

Advertising copy, according to its importance in advertising, can be divided into three situations:

"necessary", "important" and "foil".

Today, I will introduce the classic advertising copywriting cases in Important copywriting.

Advertisements that use important copywriting rely heavily on text (plane) or explanation (video).

Therefore, the quality of copy determines the quality of such advertisements.

2065438+In March 2008, RelianceGeneralInsurance, an Indian insurance company, released three advertisements, which were created by Ogilvy & Mather in Mumbai, India. Among them, copywriting is an important advertising copywriting.

Look at the version of the deleted title first:

On the left side of the advertisement is the scene of Holly Festival. On the right is the same character scene, but without the color of Holly Festival.

The picture on the right shows:

Four men are harassing 1 a woman, and this woman is in pain.

In the absence of copywriting, the basic meaning of this advertisement can also be established.

Then we watch the original.

The original title is: What is without color?

Holiisnotanexcusetoharasswomen。

How about the colorless Holi Festival?

Holi Day is not an excuse to harass women.

This title clarifies the meaning of advertising image.

It also means the comprehensive protection that reinsurance general insurance can provide.

With the copy, the meaning of this advertisement is complete and clear.