Milk tea logo is the villain. What brand is it?

The sign of villains drinking milk tea should be the iconic signboard of tea-loving brands. Xicha immediately went to Shanghai after gaining a high popularity in the milk tea town of South China Market in Shenzhen. And changed the English name heytea to cater to the tastes of high-end consumers.

The consumers who love tea are young white-collar workers. At the same time, Xicha also learned about young people. Its aura and diversity, from packaging design to store design, from brand logo to product value, are in line with the fresh aesthetic of young consumers. Therefore, Xicha has also become an online celebrity.

Taste and advantages of products

Neo, the founder of Xicha, said that everyone in the world has a different understanding of taste. For example, Shanghainese like sweet food, while Guizhou people like sour food. But people's understanding of taste is basically the same: for example, Haagen-Dazs ice cream melts in the mouth and is a taste.

The spicy chicken wings of McDonald's are crispy outside and tender inside, which is a kind of taste. On the contrary, no matter how good the steak is, if it is cooked well, diners will not taste it as a top-notch delicacy. Neo thinks that the taste should be rich in layers and leave people with memories.

Taste is the most important factor in the popularity of tea among young people. In the catering industry, a brand needs to have the value of ID and ego. The basic id value includes taste. Make customers feel delicious, surprise, or attract customers through value and weight. Like tea, it is extremely delicious, which makes customers feel love in summer and attracts their next purchase.

The basic self-worth is to let customers perceive ingredients. Zhi Zhi Tao Tao, Zhi Zhi Mangmang, succulent grapes and other tea-loving drinks, sweet fruit juice and seasonal customized fruits with thin skin and tender flesh can all be eaten in the mouth to stimulate people's taste buds.