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How many skills does a person need to be a Taobao shop?
Seeing this problem, I can't help but express the story that has been hidden in my heart for a long time. Mr. Jojo has experienced such a thing alone. Why don't you want to mention it? Because he finally failed (although he supported himself and made a little money, he still failed in his own opinion), but he was really tired. I often see on the news that Taobao shopkeepers are all high-risk occupations, and some people are exhausted. These are not bragging, really. . Seeing this problem now, although I failed, I shouldn't have any say, but I feel it, talking nonsense and bragging. I hope it helps you! The original intention of doing Taobao is to earn some pocket money by doing things related to online marketing in my spare time. In the second half of 20 1 1, I was tired of the 9-to-5 rule and felt that I needed to find a breakthrough, so I resigned and became a full-time Taobao. My entry point is vulgar, and it is also the most crowded industry-women's wear. I am a cautious person. As far as the source of goods is concerned, I have traveled to many clothing wholesale markets in Zhongshan and Guangzhou alone. In the later period, I even went to a processing factory to help me make imitations through relationships, which can save a lot of costs. Besides, when my traffic increased, I basically only made a few models, which is very important in order to create explosions. A store doesn't mean that the more goods you have, the better. The key is that you have them. Therefore, choose the explosion carefully, not too much, one or two paragraphs is enough. So to sum up, the first ability of a person to do a shop is to be familiar with and keen on the market (I don't know if it's called this, it's good for everyone to understand it), (including the ability to find markets and sources, as well as fashion trends. . . ) There are some basic steps in opening a store, and there are also some skills in store decoration, so let's not talk about it. I looked up a lot of information on the internet. It's really not decoration. Just spend some money to let others do it for you. The next thing to say is the preparation before the goods are put on the shelves, which is very hard. When you get a product, you need to take photos. You can't fill in the blanks with a card machine. No, the effect of shooting is far less than that of SLR. At this time, you need a good camera and a little photography knowledge. I also accumulated this part in my spare time. As for the SLR camera, I have it myself, so I'm not worried. But the modeling part broke my brain. I think every female friend around me will remember that time, and often take pictures as soon as I get off work, which really hurts them for three or four hours. After the photos come out, you need to choose the photos. Oh, I almost forgot. I also need to focus on some details of clothes, such as cloth, thread, zipper and so on. . . Baby, used when describing. After the photo is selected, it is photo processing. At this time, you can't vaguely use mito Xiu Xiu to perfunctory. You need to know ps, and you don't need too much. I hope you can learn some basic functions. If you can't, I hope you can catch up. Trust me, you'll soon learn. Is the most impressive. When the photos are processed and the description is written, the baby will be on the shelves. At this time, note that the description of the baby is particularly important, as important as the sales copy. The first contact of all buyers is the description of your baby, so it is very important to attract consumers' attention and build trust, so you need to know how to write a super attractive and super trustworthy copy! Of course, it also contains many sales skills, including consumer psychological guidance, trust building, friendship strategy (gifts) and so on. When all the treasures are on the shelves, at this time, the most critical part is the store baby promotion, which is the marketing part. This is also a troublesome part for many novice shopkeepers. Everything is done, but there is no traffic and no one buys it! At this time, you need to know something about network promotion and marketing! At this time, you need promotion and marketing. Many people don't understand. At first, I would go to doctors, buy marketing software, join any alliance to brush my reputation, and finally I found out that I was cheated. (Pay special attention to this point) There is too much to say about the marketing promotion. I would like to mention a few points here. It is not recommended to spend money to burn the through train at first. For a novice, it's not worth it and can't afford it. The first thing you need to do is title optimization (internal seo), because your traffic is basically obtained through search in the early stage, so you should pay attention to the changes of keywords and do some statistics. This is very important, and it belongs to the natural will flow, and the transaction rate is high! At the same time, some free or low-cost promotion methods can be adopted. What are they? For example, soft writing is the most reliable, and you can't write it yourself. Just spend some money to find someone to post it on Pig Eight Rings Witkey. But it's better if you write it yourself. This thing is the basic skill and the most advanced internal skill of a promotion. For example, it is also useful to go to some movie stations, some joke stations, and some related sites with acceptable traffic. You should choose your site carefully, otherwise you will not bring traffic, and you used to bring garbage traffic. So much for the promotion. . . These days, you will be very sensitive to the ding-dong sound on Want Want, because business is coming. I often eat while eating. When Ding Dong's phone rang, I put down my job and went to the toilet to pee. When Ding Dong called, I was scared away. Alas, the past is hard to remember. . . But fortunately, my marketing promotion is ok, and business is slowly coming. . . Pain and happiness! What I want to say below is that both delivery and after-sales need patience. When you can't print the order with a printer, you need to copy the order manually. Pay attention to the handwriting and write the address clearly. When there are not many orders, you can check them after writing. After-sale is a very annoying thing, because you only have a little credibility, and credibility is the life of all novices! If you are not careful, a god will give you a "bad review", and your fragile little heart can't stand it ~ ~ ~ Please ask your grandfather to tell your grandmother that they are too generous, but some gods are so mean ~ ~ So you try your best to give him money, give him free mail and call him to ask him to change his evaluation ~ ~ ~ You can't afford to meet a professional bad reviewer to correct you, and you can't stand it. When all your things are becoming more and more formal, you need to serve your group of gods well, master their data and form your own customer base, so as to carry out the second promotion, dear ~~ ~ Only by forming word of mouth, if people keep buying repeatedly, it will be king ~ ~ Well, it's too late, not to mention too much, I can't finish watching the movie. Finally, you may ask me why I don't choose to do it after making money, because I really can't stand staying in front of the computer every day. I do everything until the wee hours, so I can't afford it. I can earn money in the future, and my health is so much ~ ~ Is there wood? I'm going back to work. I work from nine to five. I am very healthy. I still have time to go hiking with my colleagues My salary is not low. I can do part-time marketing planning in my spare time to earn some money. Forget it. However, I will come back and find a partner to do it at the right time. It's too tired to do it alone ~ ~ ~-The day after answering this question, I received many private letters from my companions and asked some questions about opening a shop. I have time and can answer them one by one. Thank you for your trust.
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