As an advertising salesman, how to attract customers?

Hello, I have been engaged in marketing for many years. Let me express my opinion.

First, you need to find out where your target customers are and who they are.

You should find a target customer for your advertising business. Some companies specialize in bus and subway advertising, some companies specialize in building advertising, and some companies specialize in online advertising. Some specialize in TV advertising. Advertisers are different with different delivery channels.

Take online advertising companies as an example. I think some bosses are more open-minded, easy to accept new things, believe in the Internet, and are generally younger. There are also targeted products, and their products are definitely aimed at young people. If their products are targeted at middle-aged and elderly people, such as physical therapy and health care devices, they will generally be demonstrated on TV or in physical stores, because these devices need to be experienced to feel, and the cost is relatively high. Fast-moving consumer goods, food, clothing, shoes and hats, standardized small household appliances, restaurants, tea brands and other products suitable for online advertising, but also in line with the characteristics of wide coverage, fast reach and easy dissemination of online advertising, which online advertising is suitable for?

Secondly, how to find these advertisers.

Through their own contacts, classmates, friends and fellow villagers. Acquaintances are easy to establish trust, which is the basis of doing business;

Participate in various exhibitions and activities. There are many businesses and enterprises at the exhibition. You can send business cards and find opportunities to meet people who have decision-making power or can introduce you. Activities, such as venture capital meeting, investment promotion meeting, resource matchmaking meeting. Participate in more activities and get to know more people.

Join various associations, such as trade associations, hometown associations, hobby associations, such as mountaineering yacht associations. Participants in these associations are basically bosses or professional managers, who have decision-making power.

To find customers through the Internet, you can go to Weibo, WeChat, Today's Headline, Baidu Q&A and Baidu Post Bar to publish various information to attract customers.

Third, how to contact and further communicate.

After you have the contact information, pull into your target customer WeChat group, interact in the group every day, send your company information and advertise. Don't just advertise, but also send them some valuable things, such as morning paper reading, investment opportunities, business management consulting, and you can also send light and funny videos, jokes, and occasional red envelopes. In short, make the group active and know that you are an enthusiastic person and an advertiser.

Whether there is advertising demand by private phone or WeChat communication, it is better to have the opportunity to visit and communicate face to face, which is easier to facilitate the transaction.

Fourth, deal.

If the customer is interested, strike while the iron is hot to place an order. If customers have questions, immediately explain the effect, the company's advantages, and suggestions for advertising. In short, provide value to customers, so that customers don't feel that you are making their money, and let them feel that you are solving their problems.

At the same time, we should simplify the transaction process, do not have cumbersome procedures, the process should be simple and clear, and give customers a good time. Sign the bill right away.