How can we make the number of clicks on WeChat articles soar?

How can we make the number of clicks on WeChat articles soar? With a good WeChat operation, the number of clicks on the article is of course high. Seeing that other WeChat official accounts have such a large number of hits, some friends also want to increase the number of hits on their WeChat official account articles. In fact, as long as the title is written and can attract the attention of others, the number of clicks will naturally go up. Then how can we have a good title?

Let me talk to you about several key points that should be paid attention to when writing a good title.

I. Power

Everyone has the psychology of worshipping authority more or less. If your title can be titled with the words such as authority, authoritative media, authoritative experts, celebrities, etc., it will attract readers to click on your WeChat article.

Case:

1 and Tencent's 36 PPT vividly illustrate the overall development of Internet technology in China in the past 20 years.

Ma Yun and Pan Shiyi became rich only after they knew him. We'll pick him up today.

3. Ali and Xiaomi investors talk about the 20 15 China business model.

Second, privacy.

Everyone is curious about private content. If your title can be titled with words with private attributes such as internal mail, exclusive disclosure, privacy, revelation, etc., use readers' curiosity to get clicks.

Case:

1. Can I peek at a girl's cell phone?

2. Exclusive Secret: How did Michael Chen's team manipulate Internet public opinion?

3, broke the news: Taobao has no reason to title, users have no complaints.

Third, emotional agitation.

Through the language and symbols that can incite emotions, arouse readers' emotions such as nationality, affection, love, friendship, anger, dissatisfaction, resistance, excitement, competition and anxiety.

Case:

1, after 90, entrepreneurs play new tricks and get robbed if they don't pay attention to the market!

2. Internet home improvement is tearing up the war. Is there room for survival or love? Who is the first?

3. Yuan Yue: Naked creation, risking death, innovation-toss while you are young!

Fourth, the temptation of interests.

The world is bustling, all for profit; The world is bustling for profit. Therefore, directly flaunting success, counterattack, making money and being as rich as an enemy in the title can undoubtedly "cheat" a wave of clicks.

Case:

1, the business behind the game anchor is worth tens of millions.

2. There is a backer behind entrepreneurship, and 200,000 entrepreneurial gift packages are waiting for you.

3, the most accurate "post-90 s annual salary of one million" in history is shocking.

Verb (abbreviation of verb) problem

Doubt can make people see the title of WeChat and the temptation of the product in their minds. Arouse readers' strong curiosity. If there is something wrong with the title, the click rate of the article will soar.

situation

1. What are the mistakes that are easy to make when making an App for the first time?

2. What should ordinary people do when civil servants raise their wages?

3. Why did Qin Wang invest 2 million yuan in WeChat commercial media?

Sixth, the current hot content

Name the title with the elements of popular variety shows, movies, TV dramas and news, and use it as a coat to package the content you want to convey.

situation

1, From I'm a singer 3 to see the rules of survival in the workplace

2, Wang Han rescue, who saved your face?

3. You deserve Zhao Mosheng's short hair.

Seven, * * * with attributes

Establish contact with readers through some attributes that are the same as the target customers, such as occupation, hometown, school, etc.

situation

1, those things about Tianjin office workers ~ sit down quickly.

2. Graduate students must know that reading literature is the first priority.

3. How does the product manager deal with emergencies at work?

Eight, special vocabulary

Some special words that can arouse readers' buzz, such as grassroots, affectation, youth, adoration, sex, life, struggle and so on.

situation

1, the product road of grassroots entrepreneurs

2, 17 lies about sex, don't instill them in us!

3. Police cadets "sold their youth" to save their mothers. 10 years later, their mother successfully operated.

Nine, extreme

Through some words such as ever, the best, the most complete, the first time, etc., extreme emotions are highlighted. , and attract the attention of readers.

situation

1, the most complete joke ever, laughing and crying.

2. Deep combat is the best business model in the world.

3, the strongest blockbuster year in history, I am a little excited to think about it!

X. Add recommended words

Add direct recommendation words such as dry goods, strong recommendation, depth and past experience before the title.

situation

1, dry goods Pan Shiyi: the secret of good popularity

2. Heavy RMB has depreciated, and 20 15 investment should be placed in these four areas.

3. Deeply recommend Ma Jiajia: Why don't traditional entrepreneurs talk well?

The focus of the above ten WeChat titles is not separated. You can flexibly use several key points to combine your own titles, so that your article will get better hits.

All of the above are about how to make the number of clicks on WeChat articles soar. Is there anything you don't understand? However, Bian Xiao also reminds everyone here that a good title is of course important for a WeChat operator, and the content of the article is also very important.