What are the methods of free lottery in marketing activities?

There are many methods of free lottery in marketing activities, and the purpose of launching free lottery is also different. Some are to promote customers' purchase and increase customer unit price, some are for publicity and promotion, and some are for emotional maintenance with customers. The lottery forms I participated in or saw can be roughly divided into the following types:

1. Forward this Weibo lucky draw.

2. Share the event news to the WeChat circle of friends and send it to WeChat friends, Weibo and other lottery links, generally to attract more people to participate in the event and expand the publicity scope.

3. Share the activity link collection and praise the lucky draw.

4. Invite friends to help, you can draw a lottery: invite friends to help, meet certain conditions, you can draw a lottery.

5. Turntable lottery, as shown in the figure below, there are three lottery opportunities every day.

Most of the prizes are coupons, and a few are expensive electronic products or other prizes. This is a lucky draw on the investment platform. The purpose is to invest after you get the red envelope.

6. Give a big gift with golden eggs: In fact, it is also a variant of the lucky draw, the essence of which is to get prizes through probability.

7. Choose a card lottery

8. Consumption can draw a lottery: when eating or shopping, you can draw a lottery when you reach a certain amount.

For example, the threshold of 1 2 is very low, so customers can do it directly by themselves. For example, the threshold of 3 and 4 is higher, and customers need to ask friends for help. Only when they reach a certain number can they draw a lottery at the cost of social currency. Forms like 5, 6, and 7 are a kind of packaging of the turntable lottery, which is essentially the same. Like 8, it is purely a lottery to increase the unit price of customers.

The forms of lottery are ever-changing, and it is difficult to list all the forms one by one, but as long as you remember, all lottery activities are for marketing purposes and are not limited by forms.

Answer: Pray, we invite you to pay attention to WeChat official account to market flights and gain more marketing knowledge.