Bibliography of Jewish philosophy of making money

The philosophy of making money of the world's first businessman

The first chapter is the golden rule of Jewish success.

I Jews and money

Second, the wisdom of making money contained in Jewish jokes

Third, why do Jews do business?

Fourth, tempered Jewish enterprises.

78: 22 Business rules

Earn money from "women" and "mouths"

Empathy and Reverse Thinking

There is no forbidden zone in doing business.

The story of "Broken Arrow"

Health is the most important capital.

Don't trust anyone.

Suffering is also a kind of wealth.

Information is everything.

Jokes are also business skills.

Five, the golden rule of Jewish businessmen's success

Believe in and defend the dignity and morality of business.

Become an expert and entrepreneur

Fully understand your own value and have the motivation to pursue success.

Make many friends, carefully choose and distinguish between your friends and customers.

There is no need to pursue perfection in everything.

Learn to follow others first, then learn to be a leader and master relevant beliefs and knowledge.

Making a lot of money doesn't mean success. Real success is to gain knowledge and wisdom.

Carefully analyze the changes of history and reality and learn to predict the future.

Evaluate the value of wealth correctly, learn to enjoy life and regard charity as an investment.

Life-long study, life-long work and never retirement.

Six. Six Suggestions of Jewish Businessmen

Thrift is the foundation of creating great wealth.

A sense of numbers is a businessman's financial quotient.

The essence of business is to help others.

Business is a work of art that combines reality and ideal.

What you want can only be bought by what you have, and there will be no pie in the sky.

Wealth exists in crisis.

The second chapter is Jewish management thought.

First, the bystander: management master Drucker

Life and family background

Knowledge and innovation

Second, the retail giant: the legendary story of Neiman Marcus

At the beginning of starting a business

Crisis and opportunity

"Our necklace can tell everything."

European Fashion Culture Week

Stanley Marcus' life creed

Third, the story of the dumb selling knives-excellent management mode, the secret of the success of Ma Shi Department Store

"Don't ask the price, a penny."

Breakthrough of traditional retail industry

The story of the dumb selling knives

What is more important than people?

Inject into your heart: Schultz and Starbucks coffee

Imagination, dreams and humble origins

Reshape the coffee experience

Revive the spirit of enterprise

5. "Seven-month-pregnant boy"-the Saatchi brothers who created the world advertising "myth".

Early experience and entrepreneurial ambition

"A boy who is seven months pregnant"

Mrs Thatcher's campaign advertisement.

"This is a farewell gift from the boss."

Kill the boss

6. bernbach: the standard-bearer of American advertising "creative revolution"

Advertising has come to the fore.

Start your own business

Development and dilemma of DDB company

A Review of bernbach's Achievements

Jews who manipulate the lifeblood of the world economy

Chapter III The Creator of Wealth Myth

First, the financial giant Rothschild.

Take interest and professional knowledge as the ladder of success.

Many a mickle makes a mickle, find a new way.

Doing long-term things, although not immediate, will gain greater benefits in the future.

"the pillar of Rothschild"

"Knocking on the door with money, nothing can't be opened."

Stand up to Hitler bravely

Guggenheim: the legend of the second richest Jewish family.

A difficult start

windfall

Profit and patriotism

Guggenheim foundation

Family anecdote

"Poor Guggenheim."

Third, the buildings of the Richman family, the world real estate tycoon, have ups and downs.

From egg business to sock inspiration

Build a tall building and build a reputation.

A mated giant octopus.

The most outstanding work-the biggest failure

Be carried away by victory

Chapter IV Heroes in the Computer Age

A, "the father of the computer" von Neumann

Natural prodigy

An encounter that changed the world.

Laying von Neumann structure

Between the computer and the human brain

Second, Intel founder Andy Grove.

Swim to the other side

Intel's first employee

There is no future as a follower.

Enlightenment of "Floating-point Event"

sheephook

Third, Mike Dell: Business Myth Written with Thought

When I was in middle school, I earned more than my teacher.

Crazy expansion

Youth syndrome

Behind the glory is suspense.

Win by conservatism

Fourth, Larry Ellision, the founder of the Oracle Bone Inscriptions Empire.

Life is like a shark.

2. Put the market first

Break the restrictions

4. On behalf of mankind against Bill Gates.

5. Businessmen, dreamers and lunatics

Five, Microsoft's "godfather of management" Ballmer

1. Good boy, bad boy, naughty boy

2. Wonderful adventure

3. "Be patient, man, be patient."

4. Eight brains and seven parts

Chapter V Gathering of Fashion Elite

First, the story of jeans, bras, birth control pills and Barbie dolls.

1. A century-old history of jeans

2. The story of bras and birth control pills

3. Ruth Handler and Barbie

Second, "the father of public relations" bernays

1. ignite America

2. Be ambitious.

3. Influence public opinion and professional rationality

4. The first century

Third, Ralph Lauren, the ruler of POLO fashion kingdom.

1. How to attract others' attention?

2. "Only care about fashion, not profit"

3. where will 3. POLO go？

Fourth, CK Empire: the past life of Calvin Klein, an American fashion giant.

Early career and jeans.

2. Soaring underwear and "passion" advertisements

3. Low tide and high tide

Abramovich: the mysterious boss of Chelsea in the Premier League.

1. The growth of a Jewish orphan

2. Friends of Yeltsin's daughter

Manipulate politics

4. The price of wealth

Conville: "The Merchant of Picasso"

Last stand-Fight a life-and-death battle.

Businessman intellectuals

postscript

Appendix: The main bibliography of this book.