Why is there such a big difference between the car quotation and the guide price?

Because some cars are hot and some cars are cold. If the demand is large, if you want to raise the car a little, it will be higher than the guide price. If the demand is small, the kind that is not easy to sell will only be sold below the guidance price.

1) A sales price set by the manufacturer to the seller when the car leaves the factory. Generally, the price of cars sold can only be lower than this.

2) The car guide price is set together with the car store. As early as two years ago, at that time, the guidance price of automobile manufacturers was basically the market retail price. The booming automobile market makes it easy for manufacturers to control the prices of dealers. However, with the cold and cheerless automobile market, some large-scale automobile enterprises began to lose control of dealer prices, and the heavy sales task made these large enterprises turn a blind eye to the preferential behavior of dealers, so that there was a joke that the guide price of new manufacturers was still higher than the actual price of the original market. Almost all enterprises have bowed their heads in the face of the depressed market, and the car guide price has become a name only.