Master these sales techniques and you will benefit immensely in the workplace

1. Ice-breaking skills

1. The customer has taken a fancy to a computer and wants to buy it for his family (children, lover, parents), but he wants to give it to his family. Bring it and decide again

Salesperson:

I really envy your family, having such a caring parent, lover, and son like you. Last week, a customer bought a computer for his wife. I didn't understand it at the time, but later I found out that he just wanted to give his wife a surprise and romance in this way. I believe your wife will be very happy after using the computer you bought for her, what do you think? (If the other party is not sure whether his family will like it) In fact, I think this is no longer a computer problem. It is too late for your wife to be moved! Do you think so? Besides, if she is dissatisfied with anything, as long as all the parts of the computer are sold to you, it will not affect the resale. We specifically allow you to take it back and exchange it for other products within 2 days (depending on the situation in the store). You see Is this okay?

2. The customer said: XX brand and your machine have similar configurations. Which one is better?

Salesperson:

(1) In fact, the brand you mentioned sounds good to us at Founder, but each has its own characteristics. It mainly depends on which style you like. It has a beautiful and cool appearance and stable performance. The characteristics of our brand are... What I think is particularly suitable for you is...

(2) You really have a good eye. The brands you mentioned are all good brands, each with its own characteristics. Therefore, the key is to decide which one to buy based on your own needs. Please ask... (Guide customers to express their purchasing preferences) If so, I think our brand is particularly suitable for your personalized needs, because our brand emphasizes... Our characteristics are... Sir, the product must be experienced by yourself. In order to understand deeply. Come, this is our experience area...

3. Customers always feel that there are some problems with the quality of promotional products. How should we eliminate customers' doubts

Salesperson:

This is a very good question. Some of our old customers have had similar concerns before. But one thing I can tell you in person is that whether it is the original price or the promotional price, they are actually the same model of the same brand, produced from the production line, and the quality is exactly the same, including the quality guarantee we provide you. , after-sales service is the same. Now is the promotion season, so buying this machine now is really a good deal. You can buy with confidence!

2. Dealing with holiday rhetoric

1. How to deal with customers who want both price reduction and gifts?

Salesperson:

(1) I can also see that you like our gifts very much, but I am really sorry that we can only give customers one choice during the event, choose Drop the price or opt for freebies. In fact, I personally think that the gifts this time are indeed very valuable. If you buy them outside, you will have to spend a lot of money, and these gifts are indeed very practical (introducing the advantages of the gifts)

(2) I’m so sorry, we The content of this event is to allow customers to choose direct price reductions or gifts. In fact, I still think it’s better to give you a direct price reduction. The main reason is because this product is very suitable for you. You don’t value this product because of the gifts. Are you right?

(3) Oops, you are making things difficult for me. Our activity this time is to allow customers to choose between price reductions and gifts. There is really no way for you to have both options at the same time, so please bear with me. (If the customer is still unwilling to accept it) It seems that you really like our gifts, so be it. If there are indeed extra gifts after this event is over, I will leave one for you and call you to pick it up. Do you think this is good? (After the holiday, you need to call the customer back and tell them if they have it or give you a small gift instead)

2. The customer said: XX brand not only reduces the price, but also has gifts?

Salesperson:

(1) You are right, we will report the gift issue to the above immediately.

Here, I would like to give you some personal advice. I think that in addition to gifts, what is more important is whether the product satisfies you. After all, gifts are just accessories and cannot take away the limelight of the product you want to buy. You said Right? Besides, the wool comes from the sheep, and the machine sold to you is profitable, so naturally you can give it away here and there, don’t you think so? Excuse me, why did you come here today mainly to see...?

(2) We have reported the gift issue you mentioned to the above. Thank you very much for reminding us. Because we at Founder have always worked hard on product quality and service, hoping to provide better products to customers, we are not flexible enough in the gift link. However, customer satisfaction with our products is still very high. There are also many repeat customers and customers who helped introduce us. You came here just to buy a computer. As long as the computer is cost-effective and of good quality, it is definitely better than a few small gifts. May I ask why you came here today mainly to see...?

3. The customer said: I am an old customer who has supported you for many years and introduced relatives and friends to you. After all, you have to give me more money, right?

Salesperson:

(1) Yes, of course I know this. I have served you several times. As long as I don’t see you for a while, I will still do it. Thinking of you. I think you actually don’t insist on reducing prices by 100 or 200 yuan. Let me give you a small gift personally, which will definitely surprise you (shift the focus to the gift)

(2) Thank you for your support to us, but I am really sorry because our store is pricing We have always been honest, and this is why many old customers like you trust us, so we really invite you to bear with us on the price. But I will call our boss again. If the prices are indeed the same, I will personally give you a small gift. Do you think that's okay? In fact, we at Founder Computer pay more attention to product quality and after-sales service. Price is only one of the purchasing factors. If you don’t like this product, I don’t think you will consider it no matter how cheap it is. Are you right? (Moved to product introduction)

3. Dealing with competitive product rhetoric

1. Customers often come to Founder’s store and say that ASUS computers have good after-sales service, and they also have 2 If the store clerk encounters such a situation, how should he respond?

Salesperson:

First, ASUS has a global warranty, but you know the specific warranty details Well, it only has one repair station in many countries, such as the United States, which only has one repair station in Nevada. If you have a problem when using it in other states, it will take you several hours, or even more than ten hours, to get there. Then, it is better to use the travel expenses to find a repair shop nearby and spend money to repair it, which also saves time, so ASUS's so-called global joint warranty service station is in name only.

Second, not all ASUS accessories provide a 2-year global warranty. Most of the accessories are still one-year, and major accessories rarely have problems. Besides, its computers only have specified warranty. Only certain models are eligible for joint warranty. The computer you are looking at may not be within that range at all.

Third, Founder’s services are based on the local area and are our national brand. Do you use them more domestically or abroad? Instead of thinking about unnecessary things, it is better to enjoy the current services. Founder provides you with truly high-quality computers and solid after-sales services.

2. Customer: Lenovo b500 uses a 23-inch monitor. Why do most of Founder’s all-in-one computers use 21.5-inch monitors?

Salesperson:

In fact, judging the quality of a machine is not based on the size of the monitor, because the optimal viewing distance for the human body is three times the diagonal point of the monitor. When you buy a TV You don’t want to buy a 42-inch TV for your bedroom, because it is not suitable for your viewing. 21.5 inches is the most suitable display size for desktop operations. After the monitor reaches nearly 24 inches, users need to go back and forth when reading or playing games. Turning your neck will cause fatigue and dizziness over time, which is very detrimental to your health.

3. Customer: HP is a big international brand. My friends and colleagues suggested that I look at HP computers.

Salesperson:

Do you want to look at HP? I would like to give you some personal advice. I wonder if you have noticed that after HP’s bad habits were exposed at the 3.15 party, some time ago HP started selling refurbished computers across the country. This news was posted on all major websites! HP dealer insiders broke the news: There were defective machines in terminal sales (the source of the machines was returns within 7 days of purchase and exchanges within 15 days). The stores returned them to HP. After HP repaired and "refurbished" them, they actually provided them again. Give them to dealers and sell them to consumers as old ones. It has now been confirmed that a large number of "refurbished machines" are being sold in stores across the country. After several customers complained to the Industrial and Commercial Bureau, they all returned the products and received compensation! This incident shows that HP, relying on itself as a major international brand, has once again bullied us Chinese people. After 3.15, it still does not want to repent! Do you think you dare to buy HP? I suggest that if your relatives or friends are using HP, ask them to call the HP after-sales service hotline to check whether their machine is a "refurbished machine". And our Founder is our own brand. We dare not deceive anyone, we Chinese people. The quality and after-sales service will definitely be no problem!