Attitude towards competitors

Attitude towards competitors

Attitude towards competitors, in the workplace, we will find that everyone has competitors, and they are different The attitude towards opponents is also different. Let me take a look at the attitude towards competitors together. Attitude towards competitors 1

01. I was playing at a friend’s house on the weekend. During dinner, my friend’s 6-year-old son Taotao began to “complain” about his troubles at school.

At the beginning of the new semester, as usual, teachers have to hold elections for a new class committee. Taotao is very cute and proactive in his studies. He was the monitor last semester, and this time he raised his hand to sign up since he still wanted to be.

Originally, no one competed with Taotao, but just when the teacher was about to announce the results, a boy who failed to run for the sports committee member proposed that he also wanted to run for class president.

This boy is taller and has outstanding achievements in sports. Because of his strong strength, he often helps his classmates with some physical work within his ability, so he is very popular in the class.

In comparison, Taotao seems a bit "weak".

Coincidentally, the voting result was a tie between the two of them. Later, some classmates suggested that they should be made monitors at the same time for a trial period of one month before the final vote. The teacher thought this method was good and agreed.

Half a month has passed in the blink of an eye. Taotao said that every time the male classmate talks to him now, he ignores him. The little guy complained angrily: "If it weren't for him, I would have been the monitor long ago. , I hate him so much. We used to play together, but don’t play with him anymore.”

Upon hearing this, my friend quickly corrected his son’s incorrect thinking: “You idiot, someone is competing with you. "It's normal. It means that monitor is a position worth fighting for. You have to work harder. The emergence of this competitor is a good thing."

Six-year-old Taotao obviously still can't fully understand his mother's preaching. , but seemed to understand a little, saying that although he hated his competitor, he would never fight with him, otherwise he would not be the monitor.

Seeing the sad look on the little guy’s face, I feel heartbroken and relieved.

Competing with others is indeed a slightly stressful thing. If you fail in the competition, you may lose what you want, but the addition of this "companion partner" may also stimulate greater energy in yourself. The key is How to handle the relationship with this special partner.

In today’s society, competition is really everywhere. Even children are beginning to worry about it, so why not adults?

The job search group established by the university has not been withdrawn yet. From time to time, junior students who have just graduated and are working will ask various questions in the group.

After listening more, I discovered an interesting phenomenon. When facing a new job and environment, it is normal to be a little nervous and anxious, but most people will focus on the young people who join the company with them.

I always feel that the other person is my competitor, and I am afraid of being compared. What I care about most every day is what the opponent did today, how to defeat the opponent and successfully advance.

But the problem is that everyone is also a novice, and those newcomers who are regarded as opponents may have something worthy of attention and a sense of crisis.

However, no one cares about the professional knowledge that really requires a lot of time and energy to pay attention to, and the role models among the old employees that are worth learning from.

This kind of neglect is often picked up by everyone only after one year of employment. But at that time, the person who originally started at the same time as him may have been far ahead and running ahead.

Maybe then you will find that the people you have always regarded as competitors may have never competed with you.

Competition is like a race, and in the final analysis, life is composed of intermittent races.

In a sense, life is about running out. How a person competes will affect his future.

02. How to run the competition well depends on how you view competition and how you treat your competitors.

Wherever there are people, there is competition. From ancient times to the present, this has been an unavoidable problem. When we were young, we mostly passively compared ourselves with other classmates and relatives’ children;

When we grow up, we learn to actively compare and involuntarily join the tide of competition in society, as if this is the only way. , in order to maintain the speed and not fall behind.

When competition penetrates into every corner, getting along with competitors will naturally become a part of everyone’s life. How well this relationship is handled is of great significance.

I remember when I was in high school, there was a statement about "competition" in the politics textbook: cooperation in competition, competition in cooperation. This is a sentence that sounds very harmonious, but few people can truly understand and do it.

For example, among top students who memorize political textbooks every day, there is little cooperation and more disagreement. I obviously know how to do the questions but I am unwilling to teach the other person, and I will not share the notes I took.

The famous American psychologist Jung once said: "I We=Fully I, which means competition without forgetting cooperation."

It can be seen that competition comes before cooperation. You must first accept the challenge and recognize the competitive situation you are in; but at the same time, you must find a way to turn the tense relationship into a benign win-win situation, that is, cooperation.

This is also what most sensible people think is the correct attitude towards competitors.

Modern competition theory in economics believes that the goal of competition policy is to ensure that the competition process achieves effective market results.

Too many small and medium-sized competitors, excess production capacity, destructive competition, etc. are all deviations from the expected market results. Although this is an economic theory that studies the market, it is also applicable to the competitive relationship between people in society.

If a person sets up too many competitors for himself, it is meaningless competition. As we all know, the most basic requirement for success is concentration and efficiency.

Too many opponents will only increase your anxiety and distract your valuable attention. In some respects, one or two competitors are enough.

In order to catch up with others and impose high pressure on oneself, the outburst shown is also undesirable. Because the competition we have to face is not just a few times, but a lifetime. Sustainable competitiveness is the key to achieving the true destination.

Vicious competition is even more inappropriate. When you destroy others, you will also destroy yourself.

And this has obviously violated the original intention of competition. Competition is not to prevent the other party from succeeding, but to make oneself better than or succeed before others.

03. Generally speaking, there are roughly three attitudes towards competitors.

1. Treat each other as your opponent

I believe everyone is familiar with the story of Jiaduobao and Wanglaoji. As early as 2012, there were two types of herbal teas on the market bearing the trademark "Wang Lao Kat".

One is the red can packaging produced by Jiaduobao Group, and the other is the green box packaging produced by Guangzhou Pharmaceutical Group.

Both of them actually have their own formulas and operate their own businesses, except that Jiaduobao has to pay Guangyao Pharmaceutical a royalties for the use of the "Wong Lo Kat" brand.

Strictly speaking, there is cooperation between them, but they are still a pair of competitors. At that time, herbal tea was extremely popular.

But later, whether for profit or reputation, the two sides continued to attack each other for five years. Herbal tea made no progress, and all resources were spent on fighting over right and wrong.

This attitude is similar to the idea of ??"competitor-centered theory". Staring at the opponent's every move all day long, trying to take the lead, is actually controlled by others.

Many consumers lamented that if Jiaduobao and Wanglaoji could put aside their differences and develop the concept of herbal tea together over the years, perhaps herbal tea would have become the world's number one soft drink.

There is no eternal rival, only eternal competition. Too much tit-for-tat competition is actually a small gain.

How to treat competitors reflects the height of an enterprise.

2. Treat the other person as a friend

Lincoln once said that the best way to destroy an enemy is to turn him into your friend.

Benchi once said to BMW: "For a hundred years, thank you for always chasing us closely, so we can always be so good."

Although we are competitors , but a hundred years of companionship are more like friends who encourage each other. Heroes cherish heroes is the pattern that should exist among giants.

From the other side’s mirror, the first thing we have to see is our competitors. As the saying goes, only by knowing yourself and your enemy can you win every battle. Only by analyzing your competitors can you find the differences.

Absorb the desirable aspects, and "use your own strengths to attack the enemy's weaknesses" where there are deficiencies.

After seeing each other clearly, we must see ourselves clearly. Competition is dynamic, and you must strive to reflect your true self from the other side.

All external factors ultimately boil down to reshaping a better self and adjusting a more suitable strategy.

Only by always maintaining your own rhythm can you stay organized and seize the initiative in the competition.

04. I have always been a poor runner, with slow speed and poor endurance.

When I was in college, in order to pass the physical fitness test, I consulted the fastest running senior in the college.

I asked him how to run fast, and the senior told me: Just look ahead, don’t pay attention to the people around you, and you will run faster and faster.

The same is true for competition. Many people only see opponents, as if there is no room for others on the narrow road.

There is a saying in the movie "Kingsman": Being better than others is not noble. Real nobility is being better than your past self.

In fact, the real competitor is yourself. What you should focus on most is the road ahead, not the pedestrians on the road. Attitude towards competitors 2

OPPO founder Chen Mingyong once said: "Don't speak ill of your peers, and don't belittle your opponents. Even if the other party slanders us, we will not slander the other party. We can boldly admit the other party's We also boldly insist on our own advantages, so that at least consumers feel that we are trustworthy, because we do not promote ourselves by slandering others. This is the charm of a company and its structure. , it depends on when facing competitors, you will focus all your attention on your own development instead of spending too much time and energy attacking competitors. This is what immature people do.

In marketing, we will always encounter some companies that use various "comparative advantages" or even "malicious conflicts." In this regard, our approach is: repay evil with kindness. No matter what others think, we have one principle: be ourselves.

In fact, the same goes for being a human being; a brand is like a person’s temperament, which presents an appeal from the inside out. To show a person's temperament, it is not enough to "be full of poetry and calligraphy". A good horse also needs to be equipped with a good saddle, and it also needs to be matched with other aspects such as clothing, behavior, language, demeanor, knowledge, etc.

In my opinion, this is a person’s state and inner cultural expression. Not everyone can achieve it. As an ordinary person, facing competitors, I think there are three levels of mentality: respect, Learn and cooperate.

The first level is: respect

Respect the opponent. I think the world-class boxing champion Tyson did better. He once said: "If there were no competitors in the past, there would be no There will be no boxing champion today. So, thanking your opponent is actually a form of respect for your opponent.

Like Wang Sheng, not speaking ill of your opponents behind their backs and objectively recognizing your opponents is also a form of respect.

In fact, opponents are an asset to us, because opponents will be like a mirror, exposing our shortcomings and deficiencies, which is more conducive to us moving forward.

So, respecting your opponent is, to a certain extent, also respecting yourself.

The second level is: learning

There is a saying that goes well: "A good friend is not as good as a good competitor."

Because there is competition. Motivation comes only when there is pressure. A good competitor can force us to forge ahead. Otherwise, we can only wait to be annexed, replaced, and eliminated.

The most typical cases at this level are the two companies Coca-Cola and Pepsi-Cola. For many years, both sides have been eyeing each other. As long as the other side makes new moves, the other side will definitely make new moves. The result is considerable growth for both.

Just imagine, what would happen if a person had no competitors? The biggest possibility is that it will regress.

Therefore, a person with a big picture will definitely know how to respect, tolerate and treat competitors well, learn from each other and grow together in the process of competing with opponents.

The third level is: cooperation

Many people regard competitors as a serious problem, as dissidents, as a thorn in the side, as a thorn in the flesh, and they want to get rid of them immediately.

In fact, if you think about it carefully, you will find that many competitors can actually become good collaborators.

The prerequisite for cooperation is to find the common interests of both parties.

At the beginning, both General Motors and DaimlerChrysler were coveting the fast-growing new market of electric hybrid vehicles.

But the two auto giants are also facing an uphill battle with Toyota and Honda, both of which entered the market early and took the lead.

Therefore, they must find a way to speed up product development in order to introduce competitive hybrid technology to the market in the shortest possible time.

In the end, the method they found was: cooperation

There are many such cases, such as General Motors and Ford, etc. They are both competitors and partners at the same time, working together to Develop new products side by side, share new ideas and technologies, and cooperate to develop markets.

In fact, whether it is a company or an individual, the big players will treat everyone with the same standards, regardless of their status or the strength of their power. They will not be like other people who are just trying to treat others. Live to pursue your own interests.

However, when the strategy is used to discredit competitors to spread the brand, it is often the most irrational, and it is oneself who suffers in the end.

For example, Wanglaoji competes with its peers in Jiaduobao. I think the essence of the two of them is not to compete for the sake of competition at all, but to expand the herbal tea market through the dispute of "who is the orthodox?" (How much advertising expenses can be saved by filing a lawsuit). Although Jiaduobao lost the lawsuit in the end, how much did its brand awareness increase through the classic event marketing case of "litigation"? The previously established national sales channels have completely removed Wong Lo Kat and added Duobao to quickly fill the market and even seize many markets of Wong Lao Kat. Did he lose?

Some people may also talk about the dispute between Master Kong and Tongyi, the two former instant noodle giants. I admit that the competition between these two direct competitors is the most intense I have ever experienced. Master Kong has previously launched a "unification plan", which is a comprehensive benchmarking and unification from the backend to the terminal, from the backend product you have and I have the best (copy each other) to the front end terminal grab the shelves (you pay 300 to buy the shelf, I will pay 400) , Uni-President even posted new product launch posters directly downstairs of Master Kong’s Shanghai headquarters. Well, even though it is in full swing, have you seen them denigrating each other’s products? No.

Their competition is about product quality, channel penetration, and brand details (yes, brand details), but it is not about completely destroying each other. No one will do something that will hurt both sides. If one "unity" falls, there will be another "unity."

What is the nature of competition? "Kang Tong" fought hard to expand the market for instant noodles, killed the disruptor of the "non-fried" concept instant noodles, Wugu Dojo, and suppressed major competition such as Hualong Baixiang in the mid- to low-price market. You can’t do brand upgrades.

"Kang Tong", the two market bosses, "joined forces" to control the market.

It is most undesirable to slander or even deliberately attack a brand. Suppressing others does not necessarily elevate yourself!

I have seen such a joke on the Internet, it is very interesting.

A girl put her newly bought iPhone 6s on the piano. When her classmate saw it, she said: "It's really good, why not just buy an Apple and put it in such a conspicuous position."

The girl smiled and said: "I play the piano worth 800,000 yuan, but you only see a mobile phone worth 6,000 yuan."

This paragraph illustrates a truth, that is, your attention Wherever you go, you will get something.

There is a similar saying in psychology, that is, where your attention is, your achievements will be there, because when people focus on one point, other information will be filtered out.

A person with a big picture, when facing competitors, will focus all his attention on his own development instead of spending too much time and energy attacking and slandering competitors.

A hundred schools of thought not only allow the market as a whole to be accepted by consumers, but also make the market bigger and stronger; the market segmentation between brands can also meet the needs of different consumers, forming a complementary space. The ultimate result of slander is that both sides suffer, and consumers lose confidence in it...

When you slander others, in the eyes of bystanders, no matter whether others do well or not, even if they are not as skilled as you, they are not as good as you. , at least you are a little less magnanimous.

People with a big picture will always be in awe when facing competitors and know how to respect every opponent who gives their best, instead of waiting for opportunities to add insult to injury like those with a small picture. Attitude towards competitors 3

01. A year ago, a lawyer friend told me that a while ago, her direct boss led a large number of people to change jobs, but she did not follow him.

I’m quite surprised. She often advertises herself as someone who loves money as much as her life. She works overtime until midnight every day. As long as she buys a bag, her mood will instantly improve. But this time she let go of someone who makes a fortune. Good opportunity.

It was said that the salary was doubled, and a house, car, and supplies were provided, but she refused without thinking.

Friends said that she was out of her mind, but I felt that this was the most sober she had ever been.

Look what her former boss did.

Before the chair was cold, he started to fall out and secretly visited the company's customers, saying he wanted to say goodbye, but in fact he was poaching.

It’s okay to take away your own loyal customers, but it’s really unreasonable to take away the customers of other colleagues.

A friend said that she originally planned to follow this boss, but then suddenly a client came to him and asked if all the capable people had left. If so, they also considered following.

She just decided not to change jobs.

Some people advised her that the boss was on the same side as her anyway and would definitely not do anything against her.

She smiled bitterly and shook her head:

There is no permanent accomplice in the world. Such a person should hide as far away as possible. The stick in his hand never knows when he will strike. In your case, let alone such a person, there will be no future in the future.

It makes sense that a person’s attitude towards his competitors is the height of his life.

Everyone has people like this around them. They work hard at one job and cannot see any shortcomings in them, but they are like rats crossing the street and everyone is dissatisfied.

After thinking about it, it was just that I did a few immoral things.

It may not necessarily be the viciousness of human beings and gods, sometimes it is just taking advantage and playing tricks, but it is in these details that a person's evil intentions are hidden.

This little sign is enough to destroy a person's structure.

The so-called pattern is not about praising or loving the people you like, but whether you can at least have a clear conscience towards those you don’t like.

02. American sociologist Cooley has a "looking-glass-me" theory.

He said that other people’s evaluations and attitudes towards themselves are a “mirror” that reflects themselves, and everyone knows themselves through this “mirror”.

From this perspective, the person standing opposite you can reflect your true self better than the person standing side by side with you.

When Sister An was young, she was extremely popular. From school to the workplace, she had constant pursuers.

She was once caught in the dilemma between Mr. Left and Mr. Right.

Mr. You is a mature man. Although he doesn't like to talk, he is considerate and caring for her.

Mr. Zuo is a sunny boy who is eloquent but often talks but does not practice.

Mr. Zuo and Mr. Right are both colleagues of Sister An. Neither of them wants to let go. They don’t say anything on the surface, but secretly try their best.

In the end, she chose Mr. Zuo.

The reason has nothing to do with love.

In the past, Mr. Zuo and Mr. Right were in the same team and often worked together. The supervisor often handed over the errands of the project manager to the calm Mr. Right.

He always gave the hardest and most tiring work to Mr. Zuo in a businesslike manner, and from time to time he would make sarcastic remarks.

Mr. Zuo is never allowed to show his face in front of his boss, and he often does not copy him even when reporting work to his boss via email.

When the boss asked about it once, he hesitated and said he had fallen behind.

Colleagues often lament that the hatred in their hearts must be so deep that even their brains automatically forget it.

In short, Mr. Right is putting on Mr. Zuo’s shoes intentionally or unintentionally.

Mr. Zuo worked quietly like this until one day, his boss assigned him to the board secretariat, and he suddenly became a popular person in the company.

Seeing that everyone in the company began to fawn over Mr. Zuo, he gritted his teeth and went to make peace with Mr. Zuo.

Probably I have thought clearly about how losing my career for love is not worth the gain.

Mr. Zuo didn’t accept his invitation, but he didn’t say anything wrong about him in front of others.

Sister An saw all this and took it to heart.

Sometimes, she would intentionally or unintentionally speak ill of Mr. Right in front of Mr. Zuo, and this brainless Mr. Zuo would make excuses for others from time to time, telling Sister An that, in fact, he There are also unavoidable reasons.

Sister An was speechless every time, and even suspected that Mr. Zuo was teasing her when he said he liked her.

However, as resourceful as she was, she still decisively chose this man who looked smart but was actually very slow.

Sister An often secretly enjoys how much money she can make by marrying a high-level person.

03. In the past few years, Sister An’s husband has been promoted step by step. From fierce competition to democratic elections, he has fought for it openly and worked hard. Even if some people are envious, jealous and hateful, he has not received any response. .

After getting married, Sister An enjoyed a lot of blessings. The two rarely quarreled, because Mr. Zuo was open-minded and open-minded, and even if he disagreed, he would not interfere with Sister An's choices.

However, what makes Sister An even more pleased is that her precious son has inherited his father’s good genes and is open-minded and open-minded at a young age.

"To be honest, if such a child fails to become a talented person, God will look down upon him.

He may not live a successful life according to social standards, but he must be an open-minded and transparent child.

How you treat the person you compete with is actually your bottom line.

It is precisely the bottom line that determines the height of a person's life.

When there is plenty, everyone is willing to give others a share of the pie. Only in places of scarcity can true knowledge be seen.

The bottom line and vision frame a person's pattern and determine where a person can go in his life, and both of these points can be seen from your attitude towards your opponents.

04. People often say that a person’s character can be tested with money.

In fact, it is not necessarily money. There are many competitions for resources that have nothing to do with money, such as opportunities, time, honor, etc. Only in the competition and melee for these interests can we see the essence of human beings.

Some people say that soldiers who don’t want to be generals are not good soldiers.

If you want something, you have to go all out.

It’s right to want it, but it’s wrong to want it.

Or it should be said that wanting is a matter of attitude, but wanting is a matter of cultivation.

There are roughly three types of attitudes toward competitors.

The first category is contempt.

There is a type of people, no matter who the opponent is or how strong they are, there are only four big words above their head: I am the only one.

When it comes to competitors, they look down on them.

Such people who live within their own limitations will be the first to be eliminated by society, let alone the height of life.

The second is to look up.

When a person feels that he is inferior to others, he usually has two choices.

Either you hide in the corner submissively, or you do whatever it takes and there is no limit.

No matter which one, the achievements must be limited.

The last kind of person stands opposite his opponent with a heart of awe and knows how to respect any opponent who gives his best.

Such people are the real winners in life.

To be honest, a promotion, promotion, competition, or competition cannot determine where you can go in life.

What truly determines the height of your life is your state of mind, and this state of mind is hidden in your attitude towards your opponents.

A few years ago, when I was harmed by a dirty and despicable villain at work, I also lamented that not every opponent deserves respect. After all, there are too many bad people in the world.

My best friend can always comfort me with one sentence: The villain’s way of winning is to bring you down to the same level as her, and then defeat you with rich experience.

Think about it, your attitude towards others determines your life. Whether it is contempt or respect, it has little to do with others.

There is no absolute fairness in the world, but at least in every choice you make, you make a decision that is true to your heart. Only when you lose can you be convinced, and when you win can you be proud and proud.

Isn’t it?