Which is more expensive, green mountain coffee or Blue Mountain Coffee?

First of all, we must understand the concepts of the two.

Blue Mountain Coffee: Blue Mountain Coffee refers to coffee brewed from coffee beans produced in Blue Mountain, Jamaica. Among them, it is divided into Jamaican Blue Mountain Coffee and Jamaican Alpine Coffee. Located in the east of Jamaica, the Blue Mountains are named after being surrounded by the Caribbean Sea. On a sunny day, the sun shines directly on the blue sea, and the peaks reflect the bright blue light of the sea.

Green mountain coffee: green mountain coffee is not a coffee company, but a coffee company. The company originated in Vermont and started selling specialty coffee, named after its state, Green Mountain, which is also a summer resort. Every summer, tourists from southern States such as Florida gather in the state. Green mountain coffee's boss became famous for the first time because he sold coffee to these tourists by opening a cafe. When these tourists return, they ask the company to mail them this brand of coffee. After that, green mountain coffee cooperated with ExxonMobil's retail stores and entered their English regional channels for sales; After that, the company cooperated with McDonald's about 500 stores in the UK.

Then, we found that two things with different properties were not comparable at all.

Green mountain coffee

company profile

Green mountain coffee was founded in 198 1, which was originally a coffee shop in Vermont, USA. Later, with the increasing demand for coffee in local restaurants and hotels, the company gradually shifted its business focus to coffee production and wholesale. 1993, green mountain coffee is listed on Nasdaq. Starting from 1997, the company began to supply coffee directly to restaurants, supermarkets, gas stations and convenience stores. At this stage, the company's main growth point is the increase in coffee demand. 1998, the company began to cooperate with Keurig, which produces single cup coffee machines, and closed all retail coffee shops. In the 1990s, the company's operating income increased by 25% every year. In the first five years of the new century, the company's revenue growth slowed down to 14%. In 2002, green mountain coffee bought 42% shares of Keurig Company for $65.438 +0.5 billion, and in 2006, he bought the remaining shares of Keurig Company for $65.438 +0.4 billion. Since then, green mountain coffee's performance has exploded. At present, green mountain coffee only has business in North America, and there is no intention to enter other markets in the annual report.

The company's latest market value is $9.5 billion. In the last 12 months, the operating income was $3.2 billion and the net profit was $300 million. The dynamic P/E ratio of the company is 32.4 times and the dynamic P/B ratio is 4.7 times.