_ _ Why does hot pot become an online celebrity shop?

Because Sichuan-style hot pot is heavy oil, heavy hemp and spicy, and spicy is a natural addictive taste experience, hot pot is more addictive than sweet addiction, which will make users consume more frequently.

2. Have social attributes

No one can match the social attributes of hot pot. Like the popularity of tea products and crayfish products, hot pot naturally has strong social attributes. Among all product elements, social attribute is the primary attribute.

3. Highly standardized

Among all catering products, hot pot is a product that only needs the bottom material and new ingredients, and there is no need for a chef in the middle, so it can help itself all the way, and it is a catering format that does not depend on the cooking ability of the chef.

4. Broad-spectrum nationwide.

With the migration of the whole labor force in China, hot pot has achieved a nationwide broad spectrum. Eating hot pot hardly needs to educate users, and almost everyone can have a clear understanding.