Why can't James wear the Lakers' No. 23 jersey when attending business events?

James is the number one active player in the NBA today. James is also the player with the highest commercial value in the NBA. He has dominated the NBA player income rankings for many consecutive years. Because of his high commercial value, James also participates in many commercial promotion activities every year, such as sneaker tours in various countries. During James' tour of various countries, many fans also discovered an interesting point. Why can't James wear the Lakers' No. 23 jersey when attending business events? Well, please listen to what I'm going to say in detail.

The clothes James wears when attending business events

In sneaker promotion activities held in various countries, James mostly wears T-shirts or jerseys with his own personal LOGO. Although he is also No. 23, James has never worn the jersey of the team he plays for, whether he is with the Cavaliers or the Lakers. Why does this happen?

Why can’t James wear the Lakers’ No. 23 jersey when attending business events?

In fact, this is not just the case for James, almost all NBA players participate in business activities like this. Why? First of all, NBA jerseys have designated brands. For example, the current sponsor is Nike. You can't let Adidas Harden wear Nike jerseys to interact with fans when participating in his own endorsement commercial activities.

The second is copyright activities. Although in our understanding, isn't the Lakers' No. 23 James? But in the NBA, which has a complete system, James can only wear the Lakers' No. 23 jersey when he represents the Lakers in games or team activities. When conducting commercial activities, Lao Zhan must also abide by the prohibition of using Lakers things for commercial purposes, so even if he is the owner of the Lakers' No. 23 jersey, he cannot wear the Lakers' No. 23 jersey in commercial activities.

The second is the promoter’s willingness. For the promoter, of course he has to do his own thing when he spends money. Since he has spent a lot of money on promotion, it is not a mistake to advertise for the Lakers. The promoter must display his brand to the maximum extent. This is also the case for players such as James. One of the reasons why you can’t wear your team’s jersey when attending events.

Dong Qiudi talked about Qiu Qiu:

Although he is the owner of the jersey, he must also abide by the relevant regulations. This is the benefit of the system. In comparison, the "5.42 million fine" caused a lot of controversy in the CBA some time ago. I have to say that we handled it like a joke. There is no unified standard and no clear system. The amount of fines is determined at will, even as many as Beijing Shougang. For the team that violated the rules for the first time, Zhai Xiaochuan, Hamilton and others of the team were not punished. How can people be convinced in such a situation and how can the league develop as quickly as the NBA?