Introduction to fun marketing

Realize marketing through interesting ways and means. Different from traditional rigid advertising, fun marketing will not arouse people's disgust, but will attract people's attention and participation, and can "secretly" achieve marketing purposes in the process of people experiencing fun.

In short, it is to establish interesting communication points in the value chain of marketing, and to create marketing communication elements that can cause interesting jokes from product names (such as cold drinks), product packaging modeling, price system (such as Chery's interesting price method), personalized channels or terminal features, promotional items (such as fun smashing eggs in blast furnace wine), advertising slogans, public relations activities (such as the selection of drunken beauty activities in a wine show) and other systems, and

Any brand can use fun marketing principles, but now some powerful brands feel that their grades are not as meaningful as big advertisements or public relations activities.