Recommend several books on sales and eloquence.

Recommend several books on sales and eloquence.

Salesperson Eloquence Skills Training (Salesperson Practical Training Series) About the author: Yuan Huabing, works for a Fortune 500 company as a senior sales manager, with nearly 10 years of product sales experience. He has a deep understanding and accurate judgment on marketing. He has been awarded "Best Employee of the Year" and "Best Salesperson of the Year" by the company many times. Author of "100 Tips for Developing Customers", sales are good. Editor's Recommendation: Cultivate excellent eloquence and cultivate professional charm

A person's wording during a conversation, like his appearance and clothing, profoundly affects the effect of the conversation.

——Yuan Yiping

Don’t say bad things about others, but say good things about others. In most cases, praising your competitors at every opportunity can achieve unexpected results.

——Benjamin Franklin

If our senses are keen and open enough, and our eyes are sharp enough to capture the information expressed by body language, then speaking and interacting will be much easier.

——Sammy Mortheu

A good salesperson will never deceive customers by showing off his words and skills, because this will not achieve long-term success. . Only by dealing with customers with an honest attitude and sincerity can his sales work make continuous and great progress.

——Yuan Yiping Table of Contents: Chapter 1 Necessary Eloquence Skills for Salespersons

1. Good eloquence is indispensable for successful sales

2. Eliminate constraints Factors of eloquence

3. Some principles of good eloquence in sales

4. Learn to listen and benefit a lot

5. Be good at asking questions to help you succeed in sales

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6. Praise can impress customers

7. Master humorous language and skills

8. Good eloquence is inseparable from a passionate attitude

9. Reveal respect for customers in language

10. Exercise the best appeal of your voice

11. Taboos in eloquence in sales

Chapter 2 Training on opening remarks when visiting customers

1. Opening remarks are crucial to sales success

2. Accumulate topics for opening greetings with customers

3. Opening remarks should be prepared in advance Preparation

4. Address the customer accurately

5. Capture the customer’s interest

6. Create some suspense appropriately

7. Use interests as an opening guide

8. Praise should be appropriate

9. Suicidal opening remarks

10. Common mistakes in opening greetings

Chapter 3: Skill training when introducing products

1. Methods and techniques when introducing products

2. Make yourself a product expert

3 . AIDA theory on product introduction

4. Think about the problem from the customer's perspective and introduce the product

5. Let customers experience the product personally as much as possible

6. Exploit strengths and avoid weaknesses when introducing products

7. Always maintain confidence in the product

8. Avoid over exaggerating the advantages of the product

9. Don’t prevent customers from saying Reasons for rejection

10. Be smart when telling customers the truth

11. Introduce products to customers with specific benefits

12. Use different strategies to deal with different reactions from customers

Chapter 4 Speaking skills when handling customer objections

1. Understand the reasons for objections by asking questions

2. Handle extreme objections skillfully

3. Resolve rejection with sincerity

4. Understand the degree of direct denial of customer objections

5. Identify true and false objections and deal with them skillfully

6 . Never have a dispute with a customer

7. Master the skills of handling price objections

…

Chapter 5 Oral Skills for Dealing with Different Customers

Chapter 6: Eloquence skills to facilitate transactions with customers

Chapter 7: Eloquence skills in telephone communication

Chapter 8: Phrases in after-sales service

Reference Book Excerpt: Chapter 2 Opening Statement Training when Visiting Customers

1. Opening statements are crucial to sales success

Eloquence Tips

Salesman’s Little Wang Ruyuan came to the office of his client Mr. Ma:

"Hello! Mr. Ma, thank you very much for taking the time to receive me when you are so busy! ”

“Mr. Ma, your office is decorated so simply yet tastefully. When I walk into your office, I can imagine that you are a very capable person!” This is my business card, please give me some advice! "

"Mr. Ma, have you ever contacted our company before? Our company is currently the largest company in China that can provide personalized office service solutions based on customer needs.

With the development of the times, today's enterprises not only need to focus on increasing market share and increasing profits, but also pay more and more attention to how to save management costs. As the person in charge of the enterprise, I believe you must also be very concerned about how to configure your office equipment more reasonably and effectively and save more costs. Considering these, I would like to briefly communicate with you today to see if there is any Our company can assist you. ”

“Excuse me: Which brand of office equipment is your company currently using? ”

After listening to Xiao Wang’s introduction, the customer Mr. Ma and Xiao Chen had a more in-depth and detailed communication.

Analysis

The opening statement was that the salesperson was meeting with the customer. When making a sales call, what you say in the first few minutes can be said to be the final impression of the customer on the salesperson. The quality of the first impression can even directly determine the success of the sale; customers often use the first impression to Judging the salesperson also determines whether the customer is willing to continue talking to you. In the above example, Xiao Wang uses methods such as praise and benefit guidance to make the customer willing to continue communicating with him.

... Reference website: :tushucheng./book/2007420. Please recommend me a few books on sales and promotion

"The Greatest Salesman in the World" is worth reading, take the time to read it Well, it will help me improve. Please recommend me a few books on sales.

lt;lt;How to be a qualified salespersongt;gt; Recommend a few books on improving eloquence and speaking. , a book on it~~

Eloquence is a kind of ability. No one is born with good eloquence, eloquence is trained!! In addition to hard training, to practice eloquence, you must also master scientific training methods and techniques. Suggestions The poster has a look at Zhang Haixiang’s Worry-free Eloquence website. It contains a large number of methods and techniques for training eloquence, as well as teacher Zhang Haixiang’s original magic formula for eloquence. It is very simple and practical. You can understand it at a glance and learn it instantly. In addition, Teacher Zhang Haixiang can Recently he published a personal book on learning eloquence, Saying Goodbye to Carnegie, which has been uploaded to the Wuyou Eloquence website for everyone to download for free. I hope my answer can help you.

Carnegie's speech eloquence.. Three lessons in life. How to be eloquent. Generally speaking, Xinhua has these, and more jingles, first practice tact, then buy those books, and finally read poetry.

Can you recommend some books on speaking and eloquence skills?

Book: "The Eloquence Guidance I Want Most"

This book is mainly for the accumulation of knowledge. , stick to famous sayings, catchphrases, ancient poems, jokes, and short stories. As long as you master the content of this book, you will have something to say in any situation.

Yan Yongping's "Speaking to Conquer the World"<. /p>

This book is a textbook for many eloquence training institutions. It is highly theoretical and contains many practical methods: the framework of speech, how to construct a theme, three-point theory, how to open, how to end, speaking in an orderly manner, and speaking in an orderly manner. It is well-written, sentimental, reasonable, and interesting... I recommend several books on brand planning, marketing and sales

"Thinking" and "Doing" by Ye Maozhong, "Sixteen Marketing Strategies" Keywords" Recommend several books on sales

Todd Denken's sales series are all good. Do you recommend reading books on eloquence?

"Speech and Eloquence" "Communication" and Eloquence" and "Reader" magazines.

If you want to practice your eloquence, the most important thing is to pay attention to the people or things around you, listen more, and learn more. Recommend a book on speech and eloquence, thank you

"Speech and Eloquence"