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When Tesla had an accident, everyone knew it was Tesla. Other cars were in trouble. Why didn't they even mention the brand?
There are only two kinds of electric vehicles in the world today, one is called Tesla, and the other is called Other Electric Vehicles. Do you admit this sentence? —— On February 17th, in Ruian, Wenzhou, Zhejiang Province, a Tesla Model3 was suspected to be out of control and collided with a bus, causing passenger Chen Mou to die, Qian to be injured and three cars to be damaged.
after the incident, various media immediately forwarded and published relevant reports. There are naturally three characters "Tesla" in the title. The riders expressed their opinions enthusiastically and unreservedly. However, only two days later, a very serious car burning and fire accident happened in Shanghai.
every time Tesla has an accident, it is known that other cars of Tesla are in trouble.
Why not mention the brand?
On February 19th, a single-vehicle traffic accident occurred between the off-ramp of Jinke Road in the inner ring of Shanghai Central (elevated road) and the main line. When a minibus was driving there, due to improper control, it hit the anti-collision water tank at the off-ramp fork, the vehicle side ignited and fell from the elevated road to the ground road, and the driver died on the spot.
Similarly, on February 18th, all WeChat riders and QQ riders were spreading wildly. An electric car in a certain place "spewed fire in the street", and the flames devoured most of the street ... On February 2th, another electric car in a certain place "spewed fire in the street" broke out again in the riders' group, and even staged the spectacle of "the flame devoured other cars on the roadside".
From the news footage, the serious accidents that happened in the past few days are far more frightening than the Tesla accident in Ruian, Wenzhou two days ago. However, the media did not mention the specific model of the vehicle involved in these accidents at all! Not even the brand! Moreover, the media didn't even report two incidents of "fire-breathing" of electric vehicles!
does anyone deliberately "black for the sake of black"?
It's hard to avoid making people feel a little weird. Everyone said that they "don't understand": whenever something happens to Tesla, various media will rush to report it. Why do other brands make news? Therefore, some people may even question whether someone deliberately "is black for the sake of black". Just focus on one brand?
I talked to my friends about it later, and then I suddenly realized! —— The reason for this phenomenon is that the brand Tesla itself is "red", especially in today's internet age. In fact, this phenomenon exists not only in the automobile industry, but also in other industries.
Not only cars, but also other industries
The only reason: brand attention!
For example, there are only two kinds of mobile phones in the world today, one is called "Apple" and the other is called "other mobile phones". -The reason is very similar to Tesla. Whether you admit it or not, every upgrade of Apple's mobile phone, even if the charging port is changed to TYPE-C, can cause a "collective sensation" ... < P > But who cares if it is replaced by some other domestic mobile phone brands (except a few well-known "head brands"), whether it is upgrading or changing the operating system? Who will ask? -So from this perspective, Tesla has such a great sense of topic because it is "red" enough. Whether you admit it or not, when it comes to pure electric brands, it is an unavoidable existence.
Therefore, on the other hand, it can be regarded as the "target" (put quotation marks) of domestic self-owned brand cars that "Tesla's news is bound to be a sensation, while other car news is too lazy to mention the brand". For example, in the mobile phone industry, when Huawei is mentioned now, the news sensation is many times higher than that of 1 years ago. Everyone is arguing endlessly about the origin of Huawei's brand-new operating system, and the degree of attention is also very high.
being noticed is not a bad thing!
I hope that our own brands can also be "closely watched"
For example, in the automobile industry, everyone knows BYD now. Everyone will subconsciously compare Tesla with BYD. Isn't this the result of BYD's rising popularity and influence? -In the field of new energy, BYD has become a proper domestic king.
Nowadays, more and more people begin to say that there are only three kinds of electric vehicles in the world, one is called Tesla, the other is called BYD, and the other is called other electric vehicles. Looking at the mobile phone industry, more and more people are beginning to say that there are only two kinds of mobile phones in the world, one is called Apple, the other is called Huawei, and the other is called other mobile phones.
so being concerned by the media, in a sense, is not necessarily a bad thing. Just like five years ago, in the era of fuel vehicles, BBA, the top three German companies, was definitely a brand that the media scrambled to report. Why? Is it not because the general public pays high attention to these brands? Therefore, we also very much hope that there will be more and more car brands that are "closely watched by the media" in China!
This article is from the author of YicheNo. Da Huyou, and the copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's point of view and has nothing to do with car change.
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