Janice won the prize abroad, why can't she sell it at home?

The whole brand has sold more than 26,000 cars in the United States. In the case of a serious shortage of cars in the American market, the price of used cars has increased by 40%. The whole brand sales of this product is just one month's sales of several sub-models of Ford F series pickup trucks. Audi, the worst in BBA, is often painted black by domestic Audi, and nobody bought it in China. In the first quarter, it sold more than 37,000 vehicles. Janice sold more than 26,000 units in the first half of this year. Sold over 600 in Chinese mainland? I forgot to estimate that the global sales in the first half of the year was more than 30 thousand. First of all, a Hyundai with more than 200,000 cars has not been accepted by Chinese people. Secondly, to be honest, Dennis Sass' car didn't show much better performance than its competitors. The performance is almost the same, and the brand awareness is ten times worse. So it is not easy to popularize.

It is said that this brand operates independently outside of Hyundai, with 8 cities 12 stores, and Rolls-Royce has 26 stores in China. Therefore, it is normal for him to sell badly in the mainland, and no one knows. Besides, the fuel truck is already very devoted. Except BBA, luxury brands cannot enter the front line. Fans are like Lexus, and sales have also dropped a lot. Other second-tier brands are Cadillac and Volvo. They are all luxury brands with a long history. Jaguar can also blow a wave when telling stories. Honda Nissan, behind Acura and British finidi, is not timid, but it is still gaudy. In the modern age when grocery trucks started, it is really difficult for Janice to improve her recognition.

Roadside restaurants have been out of fire for years. If they change their owners and redecorate, there is a high probability that they will not get angry. This is called something. Koreans are convinced of this, so there is nothing they can do. Mainland civilization stresses harmony between yin and yang. This car is too powerful and unbalanced to sell! Some people joke that China people blindly pursue greatness and lack automobile culture, but they never face up to Chinese mainland's automobile culture. Ordinary people don't need to learn the automobile culture in developed areas in Europe and America, so it is not good to derive their own automobile culture that conforms to the national conditions.

Honda, Toyota, Nissan's corresponding high-end sub-brands Acura, Lexus, Unlimited, only Lexus has a good life. Infinity has been abolished in the early years, and it goes without saying that it is not good to eulogize! But is Acura badly evaluated in North America? Not bad! Since China came in to buy this, because of cultural differences and different marketing abilities of enterprises, I watched Acura and asked myself why it was a luxury brand. I can understand that he is a niche brand, but I can't understand where his sense of luxury is better than Honda's.

Cadillac North America J.D.Power's single model insists on the top of the list, BBA ranks in the same level, and Cadillac has not seen any better sales than BBA. Even if all the list data are true, can it reflect the acceptance of consumers? Obviously, no! Domestic automobile consumers pay attention to five points: big or small, luxurious or not, good or not, beautiful or not, and consumers don't consume. At least most consumers don't care about the performance and structure that other so-called automobile experts pay attention to. This is the national conditions and domestic automobile culture, and I think he is not wrong. The disadvantage of Genese is that the brand is not luxurious enough, that's all! Hyundai does not have much determination to push this car and has been testing the water. You try to emulate Lexus, 10 guarantees 200,000 kilometers a year, and get your after-sales service up. It's so unreasonable! Consumers are only qualified to step on it if they give up. Who wants to be a big head except the monster who is willing to eat crabs?

The car that won the prize is not necessarily a good car, and the car with high technology and high configuration is not necessarily a good car. Whether home and commercial vehicles are good or not actually depends on sales volume. Ordinary people buy cars to see practicality and cost performance. In addition to configuration, brand strength, product reliability and market awareness are all part of "cost performance". Why can't Acura be sold? Honda's brand power is not weak, but Honda's brand can't afford to be a "luxury brand", and the product positioning of Acura itself is also small, so Acura can't be sold.

So is Hyundai and Janice. Hyundai is the leading mainstream car brand in the global market, so it can afford N and Janice. But what is the status of modern brand power in Chinese mainland? It's just a marginalized brand. Even in the peak period of modern China, its brand positioning is difficult to hold up the word "luxury", not to mention modern times after the market share plummeted.

The subject said that Dzhanis won the prize overseas. I know this, but it is more practical for mainlanders to buy a car. Most car buyers don't have time to study the so-called winners list, and they don't even know what "JD Power" is in the world. And even if you know JD Power, you can only represent foreign countries, not the mainland. Otherwise, there is absolutely no need for the mainland to come up with another China Insurance Research Institute A and China Automobile Research Institute. Can't all awards and exam results be directly seen by foreigners?

Whether the car is good or not is a subjective thing. As long as foreigners say yes. Not most people say yes, it is good. A car that meets the demand is a good car. For me, a hatchback or a luxury brand car with a standard wheelbase, as long as it is not particularly difficult to drive or particularly ugly, can get 70 points first. As long as the power is "enough" and it is fun to drive, I will basically call this car a good car. If the price is lower than I expected, such a car will appear on my car selection list. As for what prize I won, it's none of my business.

If a car has a long wheelbase or a special supply, then 20 points will be deducted in my mind first. If you use CVT and use comfort training, deduct 20 points. If it caters too much to the public for the so-called sales volume and cost performance, and loses its personality, then even if this car is the first in the sales list and won numerous awards, I will not buy it.

I prefer Janice, and I recognize the brand power of the top five in the modern world. Although the mainland version of Janice powertrain has different emission regulations, I still see valuable persistence in it. I won't buy Janice because of the so-called award, and I won't hurt people because of its low sales.

But to be honest, I am not very good at supporting this brand with practical actions. Coordinate Shenyang, there is no Janice's 4S shop in the province. Considering the poor sales in Dzhanis, I'm afraid it will be a big problem to repair cars in the future. Shanghai auto show media was left out in the cold. Before the new car went on the market, the big media began to consult the media's preferential treatment, and the attitude of the grass-roots staff at the scene was somewhat slack, which halved my goodwill towards this brand. I wish Janice brand a breakthrough on the mainland. As a car fan who prefers used cars, if janice can live as an Alfa Romeo in the future, or can provide a guarantee for janice car owners after maintenance, I am willing to buy a landlord with the same model and be the owner of janice.