Jordan chan spent a million dollars to change his name, which is similar to Lei Jun's two million dollars to change his LOGO?

After the name change, it is called Chen Taiquan, called Chen! Cherrie Ying, in particular, why did you change it to a four-word name? As for the reason for the name change, there will be different speculations, because some stars pursue tradition. In fact, the name of a star is more like the name and LOGO of a brand. The idea of Lei Jun spending huge sums of money to modify Xiaomi LOGO will suddenly become clear! # Hong Kong media exposure Jordan chan Cherrie Ying changed its name to urge luck # # Jackie Chan # # Leslie Cheung # # Lei Jun #

Stars love to change their names. For example, Jackie Chan was originally named Chen Gangsheng, also known as Fang Shilong; Leslie Cheung is called Zhang Fazong; Their name is Feng ... In addition to the reasons of traditional cultural demands, in fact, their new names often keep pace with the times. After all, we have entered a new era for so many years, and we always use the traditional "Tom, dick and Harry" to name ourselves, which is really out of place. Leslie Cheung's name is Zhang Fazong. It's really good to make a fortune and worship ancestors, but isn't national glory more atmospheric? Not to mention Feng Delun, making money ... Although auspicious, it is hard to avoid making people laugh at financial fans.

Not only do people love to change their names, but even international restaurant chain brands like McDonald's have changed to Golden Arch? Of course, it's just the name of the company, and customers don't have to say that eating McDonald's is eating the golden arch, otherwise it's really embarrassing.

As for spending millions, it is not surprising for a big star and a picky person like Jordan chan. I still remember Xiaomi boss Lei Jun modified LOGO, simple rounded corners and added a beautiful cliche. Boss Lei paid a lot, and his smile was full of value for money.

As for whether the LOGO is really better than before, I'm afraid it's a matter of opinion. So why did the Jordan chan couple change it to Chen Taiquan and Chen? Is this name more pleasant, catchy and easy to spread?

In terms of scientific brand marketing, the West started earlier than China, so China's brand naming is more casual or has a strong traditional charm. After detailed investigation and analysis, we will comprehensively consider western brand naming from the perspectives of reading habits, communication rate and visualization. For example, the Golden Arch probably comes from the main color of McDonald's and the shape of the letter "M".

The change of Xiaomi LOGO, using the data of image variation and some aesthetic knowledge, was interpreted by famous Japanese designers with a set of so-called oriental philosophy, and its natural value doubled.

China people change their names in the form of "pedants", hoping to express endless meanings through two or three short words, especially learned people, who must not be belittled in their names, which also leads to a large number of uncommon words that are difficult to find in dictionaries.

Is there any special significance in changing Jordan chan's name to Chen Taiquan? As a mortal who is not a master, it is naturally impossible to elaborate on the doorways, but everyone must remember that Mr. Lu Xun explained when he wrote the juvenile soil that his name was because the five elements lacked soil. Let's take a look at the new name, which may be related to this stress, using the whole with golden radicals.

How about changing Cherrie Ying's name to Chen Dinger? And if it is not a compound surname, these four words are obviously difficult to pronounce. In fact, in Hong Kong, many wives add their husbands' surnames. Do you remember a song by Andy Lau called "Enjoy My Family Name"? Although it is a bit traditional, it still feels quite loving. Originally, it was not Ying, but Ding, whose real name and nickname were from Chen Er.

Maybe some netizens will ask, a friend who is used to calling Jordan chan, when the word Chen Taiquan comes, can it really be called export? In fact, renaming like this will not necessarily affect personal life and future publicity. Perhaps, after seeking psychological comfort, it will continue to be called Jordan chan!