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Xiaomi’s latest mobile phone camera will replace the DSLR, is it possible?
When digital camera manufacturers are transforming one after another, we actually see that whether it is Nikon, Canon, Sony, or even Leica, the once prosperous digital camera manufacturers are now relying on digital products. Profitability is getting weaker and weaker, and even losses continue. Although the emergence of mirrorless cameras was once considered a substitute for digital SLR cameras that could compete with smart mobile terminals, it ultimately proved that as mobile phone shooting capabilities become more and more powerful, life for digital camera manufacturers is becoming increasingly difficult. , it is obviously difficult to reverse the pace of historical development by counting on the digital camera itself, just like the decline of Kodak and Fuji. If the emergence of digital cameras buried traditional imaging giants like Kodak, then with the popularity of smart phones, especially After the shooting capabilities became more and more powerful, digital camera manufacturers were basically buried.
Of course, the imaging giants still have room for transformation and even room for cooperation. Sony and Leica are both capable and experienced in entering the smartphone camera market, and Canon is also determined to turn to the medical imaging market. Relatively speaking, Nikon's pace is not brisk enough. How to make decisions and develop in the future also requires an important transition period. In fact, for Sony, the development of imaging itself is more inclined to sensors, cameras, etc. It is difficult for pure digital products, lenses, SLRs, and mirrorless cameras to carry more expectations. As for the cooperation between Leica and Huawei, we need to continue to observe whether there will be more cooperation between manufacturers in the future. Of course, Leica is positioned as a high-end product and the product itself is relatively small. There is still room to explore in certain personalized markets, but it will not be too big. big.
Some people have been discussing "Can mobile phones replace SLRs?" In fact, this is not a problem at all. For photography enthusiasts and enthusiasts, mobile phones naturally cannot replace SLRs, but for more mass users, mobile phones can completely replace digital cameras. In fact, when we visit scenic spots, we can see what equipment the people around us are using to take pictures. Many people are just holding mobile phones, selfie sticks, etc., but there are only a few people carrying large and bulky digital SLRs. This is the choice of the public. For digital camera manufacturers, it is obviously impossible to support themselves by relying on a small number of niche photography enthusiasts. The final result is that digital cameras will gradually disappear from the stage of history and be replaced by lighter and more portable cameras. An excellent alternative to emerging mobile terminals.
At present, several former digital camera manufacturers in Japan have begun to shift to new fields. Olympus, Nikon, and Canon have all begun to shift their business focus from cameras to the medical equipment market. Konica Minolta exited the camera market entirely and focused on printing and optical equipment. In fact, for camera manufacturers, in addition to entering the emerging imaging field, they should also increase cooperation with smart terminal manufacturers, make cameras smaller and integrate them into mobile phones, and increase investment in mobile phone cameras. Although profits will decrease, But if it can be scaled up, it will be a big market. Of course, for those manufacturers without distinctive features, they may really have to change their ways in the future, otherwise survival will be a problem.
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