Why is the NBA Shanghai Station still packed after boycotting the NBA?

Although daryl morey, the general manager of the Rockets, had previously expressed his support for going to Hong Kong on Twitter, which made NBA fans in China feel very hurt and decided to boycott the NBA preseason game in Shanghai. However, judging from the pictures posted by netizens on the spot, it seems that the boycott effect is not as good as expected. Some professionals have analyzed that this phenomenon is related to the successful marketing culture of NBA itself.

However, it should be pointed out that even though the reaction of fans is not intense at present, Morey's remarks have touched the feelings of China fans and even China compatriots. If you continue to choose not to apologize, maybe the NBA will soon taste the bitter fruit of self-brewing. The NBA preseason game in China was staged at 7: 30pm local time on June 10 in Shanghai Mercedes-Benz Cultural Center, with the Los Angeles Lakers and Brooklyn Nets playing against each other.

Before the game, many China fans threatened to boycott because of Morey's remarks and the support of NBA President Xiao Hua. After a fan recorded a video and made a condemnation speech, he tore a ticket worth 16000 RMB on the spot. A few hours before the start of the game, the organizer temporarily announced the cancellation of the press conference before and after the game ... Although the warm-up match was finally held as scheduled, the above news also made it seem that something was coming before the start of the game.

I just didn't expect that this NBA warm-up match, which started in the controversy, was finally packed. The Lakers and Nets still tried their best to bring a basketball feast to the fans, including lebron james and anthony davis, who both played 25 minutes and scored 36 points together. Results The Nets hit 20 3-pointers,114:165438+.

Of course, the result of the game is not very important, because as the name implies, the preseason is a "side dish" before the start of the season, mainly for warm-up, and the result of the game is not included in the calculation. Many teams regard preseason as a function of team shape adjustment in the new season, so they will not work too hard.

Perhaps, the impact of Morey's remarks on the NBA will not be reflected in Shanghai Station on June 10 or even Shenzhen Station on the evening of June 12. After all, the tickets for these two games have already been sold out.

The biggest impact will be the related product sales, TV broadcasting and advertising revenue of China manufacturers in the future. Moreover, as long as the related incidents are not satisfactorily resolved, the NBA will continue to lose blood in the China market. Even if Shanghai Station and Shenzhen Station are full, the significance is actually not great. The NBA had better not be too happy.