Why is the price gap between some big-name skin care products such as Lancome and Estee Lauder so big?

1, precious product ingredients

The use effect of big-name skin care products is generally remarkable, but it may not be suitable for different skin types, but no one has ever questioned their use effect.

Because big-name products are willing to work hard on the raw materials of skin care products, such as Armani's Obsidian to Zhenhuan Cream, this product has added the essence of African regenerative plants-"Milo wood extract", and Milo wood has also been turned into regenerative grass and fairy grass. The effect is amazing and can effectively improve the aging phenomenon.

For example, Xuehuaxiu brand insists on taking Chinese herbal medicines as raw materials, and eliminates the toxicity of these raw materials through unique purification and processing technology, so that its nourishing effect on the skin can be fully exerted. Therefore, according to the ingredient list of this ginseng essence repair cream, there are nearly 30 kinds of essences of herbs, flowers and Chinese herbal medicines, among which ginseng root is the most important, which can make skin smooth, make skin white and tender, and smooth wrinkles.

Therefore, these precious raw materials determine the research and development cost of products, and the price will naturally not be cheap. You get what you pay for!

2. Unique production technology

For product research and development, each luxury brand has its own core technology, so as to ensure that the products will last for a long time in the upgrading.

In Lancome eye essence, the self-contained polymer elastic massage stick is made of precision stainless steel, which can help delicate eye skin absorb the essence without pulling the skin, thus playing a cool and cold massage role.

Including Armani's "instant thermal coagulation technology", all mineral nutrients produced by magma eruption can be preserved. This process requires pure manual operation and is extremely difficult. The products so preserved are both pure and rare.

3. Brand advertising.

In order to achieve better publicity effect, big-name products often choose well-known spokespersons, which will affect a wider audience. The global spokesperson of Estee Lauder is Yang Mi, and the latest spokesperson of the brand in the Asia-Pacific region is Li Xian, the "current boyfriend" who has become popular in recent two years. The cost of hiring these spokespersons and advertising in major magazines, networks and TV stations are not small expenses.

4. Import duties

Although imported luxury products are expensive, we can find them when we buy them. Buying imported skin care products in China is much higher than the original price. This is because all imported products have to pay customs duties at customs clearance. Skin care products and cosmetics have some differences in tax regulations according to different importing countries, which can be summarized as follows:

General product tax rate -30%

High-end product tax rate -60%

Therefore, luxury brands entering China will generate more extra expenses. In addition, it also includes transportation, packaging and other miscellaneous expenses, and finally gets the domestic price. The prices of flagship stores and official website are determined according to these.

Since everyone knows why the price of big-name cosmetics is so high, why does Daigou dare to significantly reduce the pricing? Is it really a fake pseudoclass?

In fact, there are many convenient ways and preferential ways for professionals to buy skin care products, which we can't do at ordinary times, mainly including the following:

1, bulk purchase discount

2. Buy at the airport duty-free shop

3. Major brand member discount

4. Preferential cooperation of foreign specialty stores

5. Those who enter the country through luggage and articles for their own use shall be exempted from customs duties.

Foreign pricing itself is much cheaper than domestic pricing. After the accumulation of various concessions, and finally the profit expenditure of purchasing, it is much cheaper than official website and counters.

But the authenticity of purchasing is not high. Many purchasing brands buy substitutes in some fake factories. Deceive customers with some foreign videos, pictures and flight information circulating on the Internet.

Didn't you make a joke during the last epidemic? A purchasing agent sent a message saying that he had brought goods back from abroad, and the result was reported by a customer in the same community. After the police came to ask, they found that Daigou Root had never been abroad, even in the community. Really angry and funny!

So although purchasing is cheap, it is risky. Although the flagship store in official website is expensive, there are many genuine products, but we should carefully consider before making a decision!

But you don't have to use expensive products, which may not be suitable for your skin. It's better to use it than to use it!

The above contents refer to Baidu Encyclopedia-Skin Care Products.