What do you think of Apple's article "Kid, the new function of iOS 15 is really a kid" which was spit out by Luo Yonghao?

It is understood that in addition to the title of this article, Apple used the word "boy", and the words "hold on" appeared in the content of the article. Xiao Lei feels that Apple's copywriting is becoming more and more grounded, and the localization atmosphere is getting stronger. But Luo Yonghao felt that this kind of copywriting made Apple look particularly uneducated.

In fact, Apple's copywriting has always been very simple and direct, such as "self-leap" and "big refresh and small freshness" when iPhone 12, and "very strong" when iPhone 13. Apple will not introduce the configuration parameters of the product too much, but describe the upgrade changes of the new machine in the least language, which has always been the characteristic of "fruity copying".

Many netizens ridiculed under Luo Yonghao Weibo that "the CEO of the parent company personally guides the propaganda work of the subsidiary". Some netizens strongly suggest that Mr. Luo can go to Apple to take charge of product and brand management after paying off his debts. Xiao Lei browsed a lot of comments. In fact, not many people think that Apple's copywriting has no culture. On the contrary, many netizens think that Apple's localized copywriting has improved.

Marketing copy is a very important part of product promotion, and a good copy is not necessarily a particularly beautiful literary sentence. Some simple and fluent copywriting is easier to remember. Many products may have been forgotten, but those brainwashed advertising copy can be circulated for a long time. This is the charm of simple localized replication, and Apple obviously wants to develop in this area.

It is common for Luo Yonghao to spit apples. Some time ago, the design of iPhone became more and more tasteless. I believe that since the death of Steve Jobs, Apple can no longer produce subversive products, and the design of the iPhone has been going on for several years. Now it has to return to the vertical frame design of iPhone 4. It can be seen that Luo Yonghao has a lot of complaints about Apple's products and copywriting.

Luo Yonghao's goal was to set up a company like Apple, but it didn't go well many times, and he was labeled as an "industry ghost lamp". Some time ago, Luo Yonghao said that he would return to the science and technology industry when he paid off his debts, and hinted that he had an idea about the "meta-universe". It is still unclear what his next plan is, and he hopes to go further on the road of "acquiring Apple".