Take off the sign, BBA is nothing! Is this sentence reasonable?

Mercedes-Benz, BMW and Audi, commonly known as BBA, are the three luxury brands with the highest sales volume. In China, the reputation of German cars has been deeply rooted in people's hearts, and BBA is no exception. The three brands firmly occupy the top three luxury car sales, among which BMW sold 640,000 cars, Mercedes-Benz sold 653,000 cars, Audi sold 66 1 10,000 cars, while Cadillac ranked fourth only had 228,000 cars, Lexus and Land Rover had less than 6,544 cars.

In people's inherent impression, Audi, BMW and Mercedes are all luxury cars, and only a few rich people can afford them. As a symbol of noble status and a world-famous brand, many people recognize three-pointed stars, blue sky and white clouds and four-circle car logos. Buying BBA is often to save face. So, besides the hard face of the brand, what advantages does BBA have? Owner: These five advantages are hard to think of!

1, with obvious brand characteristics. Friends who have driven BBA can obviously feel different when driving other cars. In addition to high overall strength, brand characteristics are also the killer of BBA. First of all, Mercedes-Benz, the brand's luxurious atmosphere is rich, the ultra-high face value is irresistible, and the chassis stability and driving comfort are also obvious; BMW takes a sports route, and its handling and driving quality is impeccable. Audi, known as the "lighting factory", has beautiful high-tech headlights, a more balanced brand comprehensive strength and an atmospheric appearance of Xian Yi.

2, the price is lower, and the discount is strong. Although BBA is a well-known luxury brand, its price is more and more close to the people. Audi A3 is one of the lowest-priced models in BBA, with a terminal discount of more than 30,000 yuan. The price of the entry version is only about 6.5438+0.5 million yuan, while the BMW 654.38+0 series once fell to 6.5438+0.6 million yuan. The best-selling Audi A4L also has a huge profit of more than 50,000 yuan. It can be seen that the preferential strength of BBA is still very strong. With the improvement of consumers' income level and the induction of low interest rates, many people bite their teeth and pick up their cars.

3. Strong strength, good reputation, low failure rate and high value-keeping rate. The reason why BBA can sell well is not only its own strength, but also its long-term accumulated good reputation. Because of fine workmanship and reliable quality, many car owners will recommend it to relatives and friends. Coupled with China people's herd mentality of "I buy what others buy", BBA quickly opened the market. In addition, among luxury brands, BBA is also among the best in terms of value preservation. Except Porsche and Lexus, it is basically difficult to match. After changing the car for several years, it can still sell at a good price, which also makes the owner shout for great value.

4. The price of car maintenance is not high. In the eyes of many people, buying BBA will worry about not being able to afford it. In fact, BBA's car maintenance costs are even lower than many second-tier luxury brands. As we all know, car maintenance costs are mainly insurance, fuel and maintenance. Take the Audi A4L as an example, the insurance premium is generally around 6,000 yuan, and the fuel consumption of the A4L Ministry of Industry and Information Technology is 5.8L, which is not much different from that of the public. In terms of maintenance cost, 1 year, it is assumed that driving is 20,000 kilometers, 1 10,000 kilometers, minor maintenance 1 10,000 yuan, and major maintenance is more than 2,000 yuan. For most car owners, 20,000 yuan a year and 1 600 a month are enough for car maintenance.

5. The product lineup is rich. As the saying goes, good brothers fight more, and BBA can take this advantage to the extreme. For example, Audi's models cover SUV, car, station wagon, sports car and many other fields. There are six A3-A8 models, and several Q2-Q8 models, not to mention various derivative models, as well as S series, RS series and TT sports cars. Compared with BBA, Cadillac, the leader of second-tier luxury cars, is stretched. There are only 7 domestic models, ATS-L, CT6, XTS, XT5, XT4, and only 10 is an imported car! In addition to the rich product lineup, BBA will also create differentiation, which can meet the diverse needs of consumers, and the high sales volume is also reasonable.