Why try minors directly at night?

On August 26th, with the topic of "the first underage mobile game is forbidden to log in" on the hot search, Love between Light and Night produced by tencent games was also widely discussed because of the announcement that "/kloc-underage users under 0/8 years old are forbidden to log in".

Zhang Shule, an observer of the Internet and game industry, believes that Tencent's ban on minors from logging in to games will inevitably lead to a chain reaction, and major game manufacturers will also express their views one after another, gradually becoming the general trend, and finally reaching the pattern that mainstream game manufacturers completely ban minors from logging in to games.

Prohibit minors from logging in to the game

On August 26th, Love Between Light and Night, produced by tencent games, made a hot search because of the details of the second phase upgrade of the health system.

According to the official announcement of the love between the sun and the night on August 25th, 20021year, from 00:00 on September 25th, 2002, any underage user identified by the police as 18 will not be able to log in to the game experience.

For registered minors, Love Between Light and Night has given a compensation policy, saying that for the affected minor users who have paid, the corresponding refund channel will be opened on September 7 12:00, 202 1. The refund channel is valid within 90 days after opening.

It is reported that there are two refund schemes: "full refund and cancellation of the number" and "refund has taken effect on limited rights, keep the account and stop logging in", in which the latter means temporarily stopping the account to log in to the game until the user reaches 18 years old.

Why did tencent games introduce a regulation prohibiting minors from logging into mobile games to play Love Between Light and Night? A person close to Tencent told Caijing that this is related to the game being a "love-themed product".

Relevant information shows that Love between Light and Night is an interactive love mobile game with strong immersion. The game has multi-line plots and fate choices, bringing players a brand-new interactive experience of high immersion love.

On August 13, 2003, Tencent Health System Upgrade Announcement released by Love Between Light and Night pointed out that Love Between Light and Night, as a love theme product, will upgrade the health system in the existing system in order to further strengthen the protection of minors and create and maintain a healthy and green online game environment.

As for the purpose of upgrading again on August 25, tencent games said it was "to further strengthen the protection of minors and better create and maintain a green and healthy online game environment."

In response to questions that netizens want to know, such as whether Love between Light and Night will be more open in content and scale after the game is graded, tencent games responded that "Love between Light and Night strictly abides by the requirements of relevant regulations in operation".

The public has different views on this.

With the fermentation of the topic of "the first underage ban on mobile games", the public's discussion on this matter is becoming more and more enthusiastic, and their reactions and opinions are also different.

Although many minors have vomited on social platforms that their previous efforts for this game have been "wasted", many people have expressed their support for this matter.

The parents of a boy in a junior high school told Caijing Technology that it is not a bad thing to have a game that can completely keep minors away and teenagers away from games, and it is also good for the game community environment. "I hope other games can keep up."

Some netizens pointed out on Weibo that because the B-way game was originally a niche, Tencent took advantage of the niche game because it didn't want to move the glory of the king.

Zhang Shule, an observer of the Internet and game industry, told Caijing Technology that Tencent will issue a regulation that "minors are not allowed to play mobile games" at this time, which was directly triggered by the social public opinion caused by the report of the Economic Information Daily on the game industry in early August, and further prompted tencent games to make an extreme choice.

In Zhang Shule's view, tencent games chose Love Between Light and Night to test the water, because from the perspective of the influence of the game, the choice of Love Between Light and Night may cause less hot attention and joint revenue problems for tencent games than the double explosions of the glory of the king and Peace Elite, which is suitable for testing the water.

In addition, in terms of game types, as a game with the theme of love, Love between Light and Night itself is oriented to adults, not suitable for minors to enter, so it is more logical, and it can also be used as a warlords handed over by tencent games.

Does the introduction of the rules mean that minors can be completely prevented from logging into this game? Many people who have talked with Caijing.com said that many children will "log in as parents" to bypass identity authentication.

Regarding the above loopholes, tencent games told Caijing Technology that on the basis of "restricting play, charging and curfew" for minors with real names, Tencent specifically aimed at the problem of "children using parental identity information to bypass supervision". Tencent began to explore the application of face recognition technology from 20 18, and through AI and machine learning and other technical means, it judged the characteristics of users' game behavior, and established and optimized "adult suspected minor operation".

Tencent games also mentioned that from June 65438+1October 2 1 day in 2020, Tencent once again optimized the face recognition verification process; In April, 20021year, Tencent began to pilot the zero-point cruise function, mainly for face screening of adult real-name accounts that play games at night for more than a certain period of time. On July 5, 20021year, the "zero cruise" function was officially launched in the health system. Anyone who refuses or fails the face verification will be regarded as a minor, brought into the anti-addiction supervision of tencent games health system, and kicked off the line.

In August of 20021year, in order to further strengthen protection, Tencent piloted the glory of the king and Peace Elite, upgraded the original "zero patrol" to "all-day patrol", and re-certified all suspicious accounts.

Zhang Shule said that the ban is mainly cut off in the system, but there are loopholes in the anti-addiction system, real-name registration system or face recognition system. Minors can bypass in various ways, but the cost of bypassing will increase. Will block the desire of most minors to enter.

This will inevitably lead to a chain reaction

At the beginning of August, an article about the online game industry was widely spread on the Internet.

According to the article, in 2020, more than half of the children and adolescents in China are nearsighted, and the phenomenon that their studies and personality are alienated due to their addiction to online games is on the rise. The harm of games is increasingly recognized by the society, and it is often called "electronic drugs".

On August 3, Hong Kong stocks and A-share game stocks fell collectively. The share prices of Tencent Holdings, Netease, Heartbeat, Gigabit, Perfect World and Sanqi Entertainment all fell sharply.

After the stock price plummeted, Tencent immediately launched a new measure of "doubling and doubling" in the game.

Zhang Shule pointed out that, judging from Tencent's actions in Love Between Light and Night, tencent games, as a unique player in the domestic game industry, is likely to take the initiative to set an example and cut off the connection between its games and minors under the pressure of public opinion and policy uncertainty.

On the surface, it seems that cutting off contact with minors has little impact on Tencent, because according to the financial report, minors have made little contribution to tencent games. However, Zhang Shule added that tencent games's main profit model is free swimming and props payment, that is, the huge number of free players, which has become the basic existence for paying players to gain a sense of existence. "Once a large number of minors quit, it means that this sense of existence is weakened, which will also bring about a decrease in the enthusiasm and investment ratio of paying users."

"It is forbidden for minors to log in to the game. Tencent has already started, which will inevitably bring about a chain reaction. Major game manufacturers will also express their opinions and gradually become the general trend. Finally, mainstream game manufacturers will completely ban minors from logging in to the game. Of course, the result is that the whole industry has lost some users, and the whole industry still maintains a certain balance of power, which has little impact on the industrial structure and market share. " Zhang Shule said.