The development history of Cadillac car logo, a total of 38 times of replacement, every time it is beautiful

Some time ago, we talked about the story of Toyota's brand change. In the 82 years of its development, the president only experienced three brand changes. It can be seen how cautious the Japanese are in this regard. . Completely different from Toyota, Cadillac, an American luxury car, has experienced as many as 38 rebrandings in the 117 years since its birth. Of course, every evolution is full of the brand's story and the imprint of the times.

The name Cadillac is actually quite romantic. In 1902, in order to commemorate and pay tribute to the French aristocrat and explorer Antoine Mens Cadillac, the founder of the city of Detroit, the Detroit Automobile Company was renamed Cadillac. From the beginning, Cadillac's goal has been to build the best cars. This spirit has continued to this day, which is one of the reasons why it has endured for more than a hundred years.

When the world's first 7.5L displacement V16 engine built by itself was put into mass production, Cadillac changed the car logo to a pair of wings, and the interior was still a combination of a shield and a crown, symbolizing With Cadillac's arrogant attitude, it is confident and flamboyant.

When the Pacific War broke out, Cadillac, which was reduced to a military factory, also had a hint of war in its logo. The huge spread wings turned into a straight shape, like a swooping falcon. The outline of the entire logo is like a cannonball that has just been fired and erupts with flames.

In 1963, Cadillac began to take a simple and elegant route. The car logo became a combination of a crown, a shield and a laurel wreath symbolizing victory. The laurel wreath was somewhat similar to a wreath, and the whole became simpler. It not only inherits the classics, but also creates the future, and is full of aristocratic atmosphere. This car logo is not unfamiliar to many domestic consumers. This car logo has been used by Cadillac for about 40 years.

Today's Cadillac logo has once again taken a step towards simplicity. Only the shield logo is retained, and the shape is flatter. You can feel a very strong sense of modernity, technology and craftsmanship.