How do micro-businesses create a circle of friends?

In fact, to do a good job in WeChat emotional marketing is to remember that everything is people-oriented, find a good foothold, find your own differential advantages from others, and infinitely amplify this point, coupled with emotions, sincere attitude towards users. Only by building a good reputation in your circle of friends, winning word of mouth in the early stage, and winning everyone's trust can you lay the foundation for subsequent sales. In short, if you do simple things repeatedly and do repeated things with your heart, you will succeed.

Are you posting content in WeChat Moments every day, but the results are always unsatisfactory? For many micro-businesses, the content they post in Moments is either filled with ads or shows off their income and orders. , or to increase the user's sense of urgency. A few months ago, this approach might have attracted some users, because there were relatively few people doing micro-business at the time, and people were always willing to accept new things.

But what about now? WeChat businesses have become rampant. When you check WeChat every day, you will only be blocked by your friends. Most of your remaining friends are also checking WeChat just like you. Do micro business. In this era of severe information overload, even you will find it unbearable?

Then how can you stand out among the many micro-businesses?

So the first In the first step, you need to have a clear understanding of WeChat marketing. WeChat itself is a small circle based on emotion, reputation and life needs. The term "circle of friends" is obvious enough. Since they are friends, you must show your His life and identity are real enough. Let others appreciate you, be willing to get close to you, and think that you are an emotional person with taste and life. It represents a kind of positive energy that makes friends feel comfortable or suddenly enlightened when they see your circle of friends, rather than being an annoying micro-businessman who just clicks on ads.

Of course, at present, many micro-businesses believe that to do good friend circle marketing, they must continuously increase their exposure. In fact, there is nothing wrong with increasing exposure, but you cannot simply think that filling the screen with ads will help improve the quality of marketing. And once you can't control it, flooding the screen will only arouse the disgust of more and more people. This should not be the original intention from the beginning, right?

Then how to post it? Next It is a summarized method. Whether the effect is good or not depends on your ability to execute it.

1. What is emotional marketing in Moments?

Concept: Emotional marketing starts from the emotional needs of consumers, arouses and arouses consumers’ emotional needs, and induces consumers to mentally The sound of passion embodies emotion in marketing, allowing passionate marketing to win ruthless competition.

WeChat is easier for emotional marketing, because the essence of doing WeChat business is people-oriented.

Today’s WeChat consumers actually prefer shopping for emotional satisfaction and psychological recognition. Because the essence of micro-business is people, everything is based on people. Therefore, those who do micro-business must first market people so that they can better market their products. This explains why many micro-businesses currently have hundreds or thousands of user groups, but their conversion rates are always unsatisfactory. Because others have never even understood you, have no trust in you, and cannot see the sense of reality, then how can they accept the products you recommend?

2. How to do emotional marketing in the circle of friends?

1: Personal information

I personally do not agree with putting product names on personal nicknames, avatars, and signatures. Just show your truest self. If you feel that you are not photogenic, then use a glamorous camera, or you can show your back or profile to maintain a sense of mystery. At least this will not make users feel like chatting with you is like chatting with a bunch of lifeless products. Let me ask, what kind of emotion can you make others have towards your product? If you can’t create emotion, how can you trust and accept you? The fundamental of marketing is to forget about the product and start with the people.

What we sell is not products, but ourselves.

2: Publish life-related information

Publish your personal photos, party photos, outing photos, and photos with everyone. I would like to advise everyone, it is best to take photos that are taller, more tasteful, and more sunny and positive.

In short, it makes people feel that you are a living person with taste, and that your life is what others yearn for.

3: Relaxed, humorous interaction, arousing emotions and the excitement of life

Based on life experience or hot news on the Internet or everyone in today's life The most concerned issues and perspectives are used to initiate a topic, arouse people's curiosity, map their life needs and emotional needs, and create an emotional outlet for them through the topic, achieving an interactive effect. And these can be made into an activity, so that all friends in the circle of friends can participate. If planned well, it is easy to achieve a fission effect. And it will instantly shorten the distance with users, thus generating trust.

Tips: If you are not the same friend on WeChat, you will not be able to see each other’s comments. You can do this, reply to yourself, and say it to another friend when replying. For example, "Haha, XXX, you are wrong, pick up the next one." This will make some onlookers think that you are authentic in the activity, and it will also highlight that you have many friends and good social relations. If a person has many friends, his character will not be that bad. And after the event is over, a selection event can be launched to allow everyone to participate again and once again emphasize the sense of participation. And when the prize of the event is delivered to the winner, ask him to post a speech in the circle of friends, and then take a screenshot of the picture and attach his own words to post in the circle of friends.

4: Communicate emotionally with users

When chatting with users, don’t keep selling products. Think about it from another perspective, if I were the other person, and we didn’t talk for a few words before getting involved in the product, would you continue the conversation? To do WeChat emotional marketing, you must know how to think from other people’s perspective. If you give yourself a role, such as a married mother, So is there anything that can resonate with her? You need to grasp a few key points of her, and then break through them one by one to create a sense of mutual trust.

For example: Talk about the mother's relationship with the child's diet, health, education and other topics

5: Corresponding professional knowledge

People always want to gain value for themselves stuff instead of a bunch of crap. Therefore, you can often post some professional knowledge in your circle of friends about how to help them stay healthy and beautiful.

For example, if you make skin care products, then you'd better know some knowledge about skin care and become a skin care expert. Often post some skin care knowledge in the circle of friends, and help customers answer their questions professionally. How to quickly improve your professionalism? It's very simple. When a customer asks you: What should I do if I have skin allergies? You go to Baidu to search for relevant answers, and then organize your own language to reply. Don't be panicked when customers ask you some common knowledge and you have no answer. Remember that emotional consumption is a kind of emotional satisfaction and psychological recognition. After you help customers, customers will more or less slowly begin to recognize you and trust you. Remember, when doing WeChat marketing, you must first forget about the product and market to good people first.

What we sell at this time is not products but services.

6: Customize exclusive greeting cards

Giving unexpected surprises to friends is a very useful weapon to build trust and bring closer emotions.

Whenever there are some important festivals, select a few important users to send exclusive greeting cards. Carry out unique text planning based on the characteristics of the user and put some thought into it. When people get along with each other, and in a virtual network, when you treat someone with true love, you will be treated with true love in return. Assuming that your audience is mainly female, then capture the characteristics of women: sensibility. The text is accompanied by emotional words, and the background music uses a lyrical tone to stir up emotion. I once tried sending it to several potential female customers, and the subsequent success rate was very impressive. I asked them later how they made the deal happen. They said, in fact, they trust you more than the product, and I never thought that you would give me such a unique gift with such care.

Greeting cards are actually just a specific method in user experience. From this method, you can extend more unexpected and unique experiences.

How to be a marketer? I think the core is to show meticulous care for people. The greeting card method above is also equivalent to an unexpected and considerate service. This is an experience that exceeds expectations. This experience is the real customer experience.