How to treat the homophonic death of the name of Shanghai tea shop?

I think this is the helplessness of chain enterprises in the face of regional differences, and everyone just treats it as a joke.

Homophonic terrier has always been a common laugh method for talk show actors, but it sometimes makes people laugh and cry when it appears in real life. A tea shop in Shanghai that hasn't opened yet has a hot search because of its name, which should be the result of regional and cultural differences.

The name of the tea shop is very hot, but it is not that simple to change it. A tea shop named Xunxi was reminded by an enthusiastic Shanghai resident before it opened in Shanghai that Xunxi means death in Shanghai, and the name of this shop will greatly affect business.

However, according to various data, Xunxi is a chain store, and there are two in Shanghai alone, one of which has officially opened. For this kind of chain enterprises, it is very difficult to change the name of a certain area alone.

If you really do this because of geographical factors, it may have a certain positive impact on the business, but it will have a great negative impact on the brand.

I think this matter can be heard as a joke, and there is no need to care too much. Seeking pleasure is called seeking death in Shanghai dialect. This kind of homophonic song is not the first time in Shanghai. In the process of entering the Shanghai market, many enterprises suffered losses because they didn't know enough about the local culture.

But many problems are easy to solve and many problems are difficult to solve. For a chain enterprise, it is really difficult to change its name, but for those of us who eat melons, I think few people will pay attention to the follow-up.

In addition, there are actually many non-Shanghainese living in Shanghai. If the products of this tea shop are attractive enough, I think the business should not be too bad.

In fact, in real life, the language and customs of each region are different. For general enterprises, it is necessary to do some market research in advance before entering a certain market, which can effectively help enterprises reduce losses.

There are so many things in life that we need to do. Just treat the homophonic store name as a joke.