How does the new media platform make a profit? What are the profit models?

Since the appearance of the Internet, the word "profit model" has become an unavoidable hurdle for many companies. And this question, if raised in the traditional economy, is simply a joke. Then, why is it that every time a new media form appears in the Internet field, it is bound to be troubled, tortured and questioned by the "profit model", and a large number of companies die from it?

This has to start with the basic characteristics of Internet media, involving three key words: fast communication speed, large number of users and low marginal cost, which are enough to subvert all traditional things. For example, Company A provides a content service with a price of 100 yuan and users of 100 people; Company B found that if the price is reduced to 10 yuan, it can get 2000 users; Company C found that if the price drops to 1 yuan, the number of users can reach 30,000; At this time, Company D appeared. As a laggard, his social status has dropped, but he put his point of view outside the pure business relationship. He directly provided services for free, but the number of users rushed to 1 million, and the content was reloaded. The user attention value of 1 ,000,000 is 0. 1 yuan. In contrast, Company D gained the greatest value. At this time, the other three companies also realized this and attracted users for free, so the eyes of users became the key to the competition.

The focus of enterprises is to make profits through advertising, and the content itself is only the carrier, while users see the content, and advertising is only an accessory, which creates contradictions. The problem is that the so-called "profit model" is full of tricks, that is, trying to solve this contradiction. This contradiction can sometimes be very intense. Internet media hope to make a profit through advertising, but too many advertisements will affect users' interest, and directly use voting to drag this media to the abyss of being ignored.