What's the meaning of the Burt's Bee badge in the Xi World Expo?

This sign consists of love, green leaves, bees and V-shaped hands.

Bees symbolize hardworking and kind volunteers and convey the fine qualities of hard work and selfless dedication of the volunteers of the World Expo.

V-shaped structure is not only an artistic treatment of volunteers' initials, but also a symbol of "success" in traditional gestures, expressing the beautiful expectation for the complete success of the Expo.

Green leaves symbolize the revival of everything and convey the concept of "green leads fashion". The perfect combination of love, green leaves, hands and bees looks like a beautiful picture of bees picking flowers, which sets off the theme of "Harmonious coexistence between city and nature" in the World Expo.

The design concept of the logo is to show the healthy image of Expo volunteers who are "dedication, friendship, mutual assistance and progress" together with the volunteers who are full of youth, vitality and enthusiasm, and to show the new modern, green, fashionable and beautiful images of Shaanxi and xi 'an.