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Charm and application of stories in speeches
Little friends, what is the content of the speech? Speech is something important to you, implanted in the hearts of the audience, and the audience recognizes it, spreads it, or is changed by it. This thing is called thought. In contemporary society, ideas are spread through appropriate ways and are constantly copied in the hearts of countless people. This is the highest level of meaningful speech! What's that idea? It is an idea, a cognition. How can we show it? We can express our ideas through direct statements or stories. Human thinking and storytelling complement each other. Because stories can expand our imagination, our ability to dream, and our ability to understand other people's hearts. Stories are more about supporting opinions or strengthening our opinions. So what we are going to talk about today is the charm and application of the story in the speech.
Let me tell you a little story. Everyone knows Cai Chongxin, the man behind Jack Ma! Cai Chongxin used to be an executive with an annual salary of 5.8 million. Ma Yun is particularly powerful. He told a story. What is the story? This is a story about his business, which makes everything difficult in the world. This is a story with a special perspective. Successfully persuaded Cai Chongxin to give up his job with an annual salary of 5.8 million and come to Hangzhou to work with Ma Yun. At that time, Cai Chongxin's wife was pregnant, especially opposed to Cai Chongxin's decision, and was finally persuaded by him to come to Hangzhou to join Ma Yun. But Ma Yun told Cai Chongxin that you came to me with a salary of only 500 yuan a month, and he readily accepted it. At that time, Alibaba, a company with more than a dozen people, was not a formal company, and worked on this Alibaba website for some time. After Cai Chongxin came, he formally established the company and then carried out share reform. Ma Yun is also a particularly brave man. At that time, he proposed that each of us should hold shares, and his own shares accounted for very little. As you can see, Ma Yun persuaded Cai Chongxin by telling a vision story. And Cai Chongxin was also moved by Ma Yun's story and personality charm, so this time. I just wonder why something with such a grand vision can impress people. Because it is really only such a story, and only such a long-term story can really touch people. As Mr. Xianchao said, intellectually we can't influence others, but emotions can. We humans are a combination of reason and emotion. Many times, we don't need more information, which is easy to get, but what we need is trust, full trust in your goals and stories. The audience has a sense of substitution through the story you tell, as if they have experienced it personally. This is story-based thinking, and this is the charm of stories in speeches.
So how do we bring story-based thinking into the speech? First of all, we need to analyze the audience and theme and screen out the appropriate stories. Consider the audience number, humanistic characteristics, what they are interested in, and the psychological level of the audience. In the Eastern Zhou Dynasty, Li Guozhi said: Today, when serving Wu, you should first do what you like and control your life. What the audience likes and needs is the projection effect. This is a high-quality story.
Secondly, with the story, how to make a speech to give full play to the role of the story? In addition to basic eloquence and basic skills, setting suspense and arousing * * * is a good speech! We often watch suspense movies or horror movies. Although everyone dare not say that they dare not look, they still can't help but look. Why? This is the first killer of the story: creating suspense. Everyone is usually a curious star. If there is a touching suspense in your story, how can you not firmly grasp the appetite of the audience? A wonderful speech is like a wonderful trip for the audience and the speaker. The speaker is a tour guide. The speaker presents it in a more interesting and novel way by telling stories, and then adds some adventure elements by setting suspense. Isn't this a good trip?
The second killer of the story: causing a * * * sound. Storytelling can arouse the emotions of the audience, greatly increase contact with the audience and gain more attention and trust from the audience. A meaningful speech must have a theme, rich in content, interesting, touching or inspiring. We are all ordinary people, even if we get ordinary truth from stories, that's good.
After that, we have screened and prepared meaningful stories, so how to express them? That is, cleverly set the plot and characters to make the speech more visual! Take the hero as an example. Generally, the heroes we see are all shaped by a set of patterns. At first, the heroes in "Ordinary World" couldn't be more ordinary. Then he was called to adventure, and he refused, but his quiet life was broken and forced by the situation, forcing him to go to Liangshan and become a hero. Adventure, trial, death threat, disillusionment, the protagonist bursts into his true colors and finally achieves his goal. The shaping of story characters needs the display of the protagonist's personality and human characteristics. It can be described directly or simply. At the same time, setting internal and external goals, allowing the characters to break through difficulties and achieve their goals can make the characters alive and full of tension, which are all essential elements in shaping the characters' images.
Finally, the development of the story needs the plot as the path. The plot design needs a main line, which closely follows the main line, reflects the theme and information, and the plot layout is also closely related to the idea of leading the audience. You can create conflicts and capture the hearts of the audience. Just like a hero has an opponent, it makes the struggle more intense. The love story between Romeo and Juliet is beautiful and desolate only when it is stopped by family parents. Of course, if you simply say that Romeo loves Juliet and Juliet loves Romeo, everyone will be bored and forget it long ago. Or between lovers, girls always ask boys, do you love me? The boy said I like it very much. If a boy says, honey, one morning four years ago, you were busy preparing breakfast for me. Looking at your figure, I seem to see an angel. At that time, I said to myself, this is the woman I want to love all my life. Did you get a perfect score when you heard this answer? This is to describe the plot with a sense of picture. The main purpose is to use more concrete nouns, less abstract nouns, more verbs and less adjectives. Therefore, the more specific the key plot description, the better the image, so that the audience can firmly remember what you said.
Finally, there is an episode. I want to share the obstacles I encountered during my speech. It's kind of a scandal. I'm not afraid of jokes. Facts are facts. It has already happened. What I can do is to look at it correctly, rather than choose to escape, right? When I first joined the work, as Xiao Bai, I was always asked to participate in various activities organized by my unit. A speech contest was held on May 4th Youth Day. As party member, these political tasks cannot be rejected. And I am a person who is not good at words and expressions. Those who are really stupid and have no basis for speaking, and even dare not speak in public, can only crustily skin of head. I just wanted to read the manuscript, but later I asked to take it down. Although I barely recited it, I stood on the stage at that moment and saw the dazzling yellow light. Hundreds of pairs of eyes focused on me. I collapsed, my head was buzzing and I couldn't remember a word. Suddenly I thought, it's over. For a few seconds, it felt like a century. I quit and left the stage in a hurry. After a period of time, I was very depressed and self-abased, afraid of what others would say and worried about what others would think of me. I really want to change this state and improve this skill from the bottom of my heart, but I still don't have the courage. I don't even have the courage to change. Now it seems that it is really childish and ridiculous.
These years have passed, and this matter has been on my mind. In June, I happened to see Weibo in Meng Jie, and I saw Meng Jie full of positive energy, just like a lighthouse pointing me in the right direction. I decided to practice hard work with Meng Jie, stop indulging, and actively face all difficulties and challenges with a strong heart and rich knowledge and hard work! I would like to thank Sister Meng. I would also like to thank Mr. Xian Chao for his company and course sharing for a week. You are all my role models! I also thank Mr. Xian Chao for providing this speech contest, which made me make a breakthrough from 0 to 1. I don't want to be ranked in this speech contest. After all, there are too many excellent heterogeneous babies. I just want to be more progressive than yesterday's self and overcome yesterday's self. Come on! Heterogeneous friends, come on together! Win together!
Children, I'm the speaker Susie! This is the end of my speech. Thank you for listening!
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